Definition of Supply, According to Experts in Marketing and Economics:
To Laura Fisher and Jorge Espejo, authors of the book "Marketing",
the supply refers to 'the quantities of a product that producers
they are willing to produce at the possible prices of
market." Complementing this definition, both authors indicate that
The law of supply states that the quantities of a good that are offered...
producers are willing to put on the market, which tend to
to vary in direct relation to the movement of the price, that is, if the
price decreases, the supply decreases, and this increases if the price increases
The American Marketing Association (A.M.A.) defines the offer (from the
business perspective) as: "The number of units of a product
that will be put on the market for a period of time
The Marketing Dictionary, by Cultural S.A., defines the offer as "the
amount of goods and/or services that producers are willing to
to sell in the market at a certain price. It is also referred to as
this term refers to the proposal for the sale of goods or services that, in a way
verbally or in writing, indicate the conditions of the
sale
Kotler, Armstrong, Cámara, and Cruz, authors of the book 'Marketing,' propose
the following definition of marketing offer: "Combination of
products, services, information or experiences offered in a
market to satisfy a need or desire. "Complementing this
definition, the authors consider that marketing offers do not
they are limited to physical products, but also include: services, activities or
benefits; that is to say, that include other entities such as: people,
places, organizations, information and ideas.
Simón Andrade, author of the book 'Dictionary of Economics', defines
"the set of price proposals that are made in the
market for the sale of goods or services. Complementing this
definition, Andrade adds that in the language of commerce, 'it is used
the expression to be on sale to indicate that for a certain period of time a
a series of products has a lower price than usual, in order to
stimulate their demand
Gregory Mankiw, author of the book 'Principles of Economics', defines
the offered quantity, such as "the quantity of a good that the
sellers want and can sell
Lionel Robbins says that: 'economics is the science that deals with the
study of the satisfaction of human needs through goods
that being scarce have alternative uses among which there are to
"to opt" (2). This is what is known as the subjective definition or
marginalist of the economy.
From the perspective of Friedrich Engels, 'political economy is the
science that studies the laws governing production, distribution,
circulation and the consumption of material goods that satisfy
"human needs" (2). This is known as the objective definition.
the Marxist of economics.
According to the English economist Alfred Marshall (1842-1924), 'economics
It is the science that examines the part of individual and social activity.
especially devoted to achieving and utilizing the conditions
materials of well-being
Norris C. Clement and John C. Pool in their book 'Economics: Approach
Latin America defines the economy as the branch of sciences
social sciences that study the processes of production and distribution and the
character of real income"(3).
For Fischer, Dornbusch, and Schmalensee, economics is the study of
the way societies decide what they are going to produce, how and for
who, with scarce and limited resources (4).
The economists, Samuelson and Nordhaus, in their book 'Economics',
define economics as: 'The study of the way in which the
societies use scarce resources to produce goods
valuable and distribute them among the different individuals"(5).
In another vein, Gregory Mankiw, in his book 'Principles of Economics',
indicates that the economy is 'the study of the way in which society'
manages its resources
Almost all these definitions and others highlight the importance that
this science is dedicated to the study of scarce resources and
limited, the distribution of them among different individuals
to thus satisfy human needs. It also points out that the
societies must determine what they are going to produce, how and for whom with
the available resources.
The offer
In economics, supply is defined as the quantity of goods or services that are
producers are willing to offer at a given price and conditions, in a
determined moment.
Supply is also defined as the quantity of products and services available.
to be consumed.
It is determined by factors such as the price of capital, labor, and the
optimal combination of the mentioned resources, among others.
It is graphically expressed by the supply curve. The slope of
this curve determines how supply increases or decreases in response to a
a decrease or an increase in the price of the good. This is the elasticity of the curve
of offer.
The law of supply states that, in the event of an increase in the price of a good, the
the amount offered for that good will be greater; that is to say, the
producers of goods and services will have a greater incentive.
Since the supply is the relationship between the quantity of goods offered by the
producers and the current market price, graphically represented
through one where the representation of the offer is directly
proportional to the price, resulting in the slope of a supply curve
tends to be increasing.
Supply curve
Sometimes, supply curves do not have an upward slope. An example is
the labor market supply curve. Generally, when the wage of a
worker increases, he is willing to offer a greater number of hours
of work, because a higher salary increases the marginal utility
of work (and increases the opportunity cost of not working). But when
such remuneration becomes too high, the worker may experience
the law of diminishing returns in relation to your pay. The big
the amount of money you are earning will lead to another salary increase
little value for him. Therefore, from a certain point onwards he will work less as
to increase the salary, deciding to invest their time in leisure.
Changes in the offer
When the costs of producers change, the supply curve does
will displace. If the cost decreases, producers will offer more quantity in
each price and this shifts the curve S1 to the right towards S2. This increase
in the supply causes the equilibrium price to decrease from P1 to P2. The
equilibrium quantity increases from Q1 to Q2, since the quantity demanded
increases for the cheapest price.
Determinants of supply
The price of the product in the market.
The costs of the factors necessary for such production.
The market size or demand volume.
Availability of factors.
Number of competing companies.
Quantity of goods produced.
The demand
Demand is the quantity of goods and services that consumers want.
and they are willing to buy depending on their purchasing power. The curve
of demand represents the quantity of goods that buyers are
willing to acquire at certain prices, assuming that the rest of the
factors remain constant). The demand curve is generally
decreasing, that is, at a higher price, consumers will buy less.
The determinants of an individual's demand are the price of the good,
income level, personal tastes, the price of substitute goods, and the
price of complementary goods.
The shape of a demand curve can be concave or convex.
possibly depending on the distribution of incomes.
Definition of Demand According to Experts in Marketing and Economics:
For Kotler, Cámara, Grande, and Cruz, authors of the book 'Management of
Marketing, the demand is the desire for a certain
product but that is backed by a payment capacity
According to Laura Fisher and Jorge Espejo, authors of the book 'Marketing',
demand relates to "the quantities of a product that the
consumers are willing to buy at the possible prices of
market
TheDictionary of Marketing of Cultural S.A. define
the global value that expresses the buying intention
of a collective. The demand curve indicates the quantities of a
certain product that individuals or society are willing to
buy based on its price and its rents
Simón Andrade, author of the book "Dictionary of Economics", provides
the following definition of demand: "It is the quantity of goods or
services that the buyer or consumer is willing to acquire from a
given price and in an established place, with which one can satisfy
partially or totally their particular needs or may have access
its intrinsic utility
Gregory Mankiw, author of the book 'Principles of Economics', defines
demand as "the amount of a good that buyers want
and they can buy
In summary, a definition of demand that can be derived from all of these
contributions or proposals, and personally I suggest the following:
The demand is the quantity of goods and/or services that buyers or
consumers are willing to acquire to satisfy their needs or
wishes, who also have the ability to pay to carry out the
transaction at a set price and in a specified place.
Demand curve
Changes in demand and quantity demanded
The price of a market product is determined by an equilibrium between
the supply (what is wanted to be produced at a certain price) and the demand (what
what is desired to be bought at a certain price). The graph shows a
increase in demand from D1 to D2, causing an increase in
price and the quantities produced relative.
When more people want something, the quantity demanded at all prices will tend to
to increase. This is an increase in demand. The growing demand is
it can be represented in the graph like the curve on the right, because in each
At the price point, a greater quantity is required.
This increase in demand causes the initial curve D1 to shift to the new one.
Curve D2. This raises the equilibrium price from P1 to P2. This increases the quantity.
from the equilibrium of Q1 to Q2. Inversely, if the demand decreases, it goes the other way.
on the contrary, it goes from curve D2 to D1.