Digital Marketing Projects
Project 1: AI-Powered E-commerce SEO Optimization for
Organic Growth
Problem Statement
An online electronics retailer is struggling with declining organic traffic and poor product
page rankings despite having 10,000+ products. Their current keyword strategy is outdated,
and they're losing market share to competitors.
Project 2: Conversion Rate Optimization for SaaS Trial-
to-Paid Funnel
Problem Statement
A B2B SaaS company has a 14-day free trial but only 8% of trial users convert to paid plans.
The current onboarding process lacks personalization, and value demonstration is unclear.
Project 3: Advanced Funnel Building for High-Ticket B2B
Services
Problem Statement
A digital marketing agency offering $10K+ monthly retainers generates leads but struggles
with low-quality prospects and long sales cycles. Their current funnel lacks proper
qualification and nurturing mechanisms.
Project 4: AI-Enhanced Local SEO & Conversion
Optimization for Multi-Location Business
Problem Statement
A dental practice chain with 15 locations struggles with inconsistent local rankings, poor
online reputation, and low appointment booking rates from website traffic.
Project 5: Multi-Platform Social Media Strategy &
Content Calendar
Objective
Develop platform-specific content strategies for Facebook, Instagram, LinkedIn, Twitter, and
TikTok, including a 3-month content calendar and community management framework.
Digital Marketing Projects
Project 6: Cross-Platform Content Calendar Creation
System
Objective
Create a comprehensive content calendar system that ensures consistent messaging across all
social media platforms while optimizing for each platform's unique characteristics.
Project 7: Advanced Google & Bing PPC Campaign
Strategy
Objective
Develop and implement advanced PPC campaigns across Google Ads and Bing Ads with
comprehensive A/B testing, retargeting strategies, and audience segmentation.
Project 8: Social Media PPC & Advanced Targeting
Strategies
Objective
Implement sophisticated PPC campaigns across Facebook, Instagram, LinkedIn, and Twitter
with advanced audience segmentation, lookalike audiences, and conversion optimization.
Project 9: Multi-Platform Content Creation Campaign
Project Brief
Create a comprehensive content campaign for a sustainable fashion brand launching a new
eco-friendly clothing line. The campaign must be adapted for Instagram, LinkedIn, TikTok,
and a company blog, with each platform having unique content while maintaining brand
consistency.
Requirements
• Develop content for 4 different platforms
• Create 2 weeks worth of content (14 pieces total)
• Maintain brand voice consistency
• Optimize for each platform's audience and format
• Include performance metrics to track
Project 10: SEO-Friendly Copywriting Strategy
Digital Marketing Projects
Project Brief
Develop SEO-optimized website copy for a digital marketing agency targeting small
businesses. Create homepage, services page, and blog content that ranks for competitive
keywords while maintaining conversion-focused messaging.
Requirements
• Target primary keywords with high search volume
• Create conversion-optimized copy
• Implement technical SEO best practices
• Include meta descriptions and title tags
• Develop content cluster strategy
Project11: Visual Content Strategy Framework
Project Brief
Design a comprehensive visual content strategy for a B2B SaaS company offering project
management software. Create templates, brand guidelines, and a content production system
that scales across marketing channels.
Requirements
• Establish visual brand identity
• Create content templates for different formats
• Develop production workflow
• Plan content distribution strategy
• Include performance measurement framework
Project 12 : Advanced Storytelling Framework for Brand
Narratives
Project Brief
Develop a comprehensive storytelling strategy for a fintech startup disrupting traditional
banking for millennials and Gen Z. Create a narrative framework that works across customer
testimonials, product launches, brand messaging, and crisis communications.
Requirements
• Establish core brand narrative
• Create multiple storytelling formats
• Develop crisis communication stories
Digital Marketing Projects
• Include emotional journey mapping
• Provide measurement strategies for story effectiveness
Project 13: E-commerce GA4 Migration & Enhanced
Conversion Tracking Setup
Scenario
TechGadgets Inc., an online electronics retailer, needs to migrate from Universal Analytics to
GA4 while implementing advanced e-commerce tracking and attribution modeling for their
multi-channel marketing campaigns.
Project Requirements
• Migrate existing UA setup to GA4
• Implement enhanced e-commerce tracking
• Set up cross-domain tracking for checkout process
• Configure custom audiences and conversion events
• Establish attribution modeling for paid campaigns
Project 14: SaaS Platform GA4 Advanced Reporting &
Custom Dashboard Creation
Scenario
CloudSoft Solutions, a B2B SaaS platform, needs comprehensive GA4 reporting to track user
engagement, feature adoption, subscription conversions, and customer lifetime value across
their freemium model.
Project Requirements
• Create custom GA4 events for SaaS-specific metrics
• Build advanced audience segments
• Develop custom reports and dashboards
• Implement cohort analysis for user retention
• Set up predictive metrics and alerts
Project 15: Multi-Channel Attribution Modeling &
Marketing ROI Analysis
Digital Marketing Projects
Scenario
RetailMax, a fashion retailer with online and offline presence, needs sophisticated attribution
modeling to understand the complete customer journey across paid search, social media,
email, display advertising, and in-store visits.
Project Requirements
• Implement cross-channel attribution modeling
• Track online-to-offline conversions
• Analyze marketing mix effectiveness
• Create incrementality testing framework
• Develop automated reporting for marketing teams
Project 16: Advanced GA4 Data Analysis & Predictive
Modeling for E-learning Platform
Scenario
EduTech Academy, an online learning platform, requires advanced data analysis to predict
student success, optimize course completion rates, and identify at-risk learners for
intervention programs.
Project Requirements
• Implement advanced user engagement tracking
• Build predictive models for course completion
• Create early warning systems for at-risk students
• Develop personalization algorithms based on learning patterns
• Establish comprehensive learning analytics dashboard
Project 17: Advanced Email Marketing Campaign with
Segmentation & Automation
Project Overview
Develop a comprehensive email marketing strategy that incorporates customer segmentation,
personalized content delivery, lifecycle marketing, automation workflows, deliverability
optimization, and A/B testing to maximize engagement and conversions.
Project Objectives
• Increase email open rates by 25%
• Improve click-through rates by 30%
• Enhance customer lifetime value through targeted lifecycle campaigns
Digital Marketing Projects
• Achieve 98%+ inbox delivery rate
• Reduce unsubscribe rates by 15%
Project 18: Personalized Content Marketing & Customer
Journey Optimization
Project Overview
Create a data-driven content marketing strategy that delivers personalized experiences across
all touchpoints, optimizing the customer journey from awareness to advocacy through
advanced segmentation and behavioral targeting.
Project Objectives
• Increase content engagement by 40%
• Improve conversion rates by 35%
• Reduce customer acquisition cost by 20%
• Enhance customer satisfaction scores by 25%
Project 19: Comprehensive Online Reputation
Management (ORM) System
Project Overview
Implement a proactive online reputation management strategy that includes crisis
management protocols, social listening, reputation recovery tactics, and influencer
relationship building to protect and enhance brand reputation across all digital channels.
Project Objectives
• Monitor 100% of brand mentions across digital platforms
• Reduce negative sentiment by 40%
• Increase positive reviews by 50%
• Establish crisis response time under 2 hours
• Build relationships with 25+ industry influencers
Project 20: Integrated Marketing Automation &
Performance Optimization Platform
Project Overview
Digital Marketing Projects
Build a comprehensive marketing automation system that combines email marketing, social
media management, customer journey optimization, and advanced testing methodologies to
create a unified, data-driven marketing operation.
Project Objectives
• Increase marketing qualified leads by 45%
• Improve campaign ROI by 60%
• Reduce manual marketing tasks by 70%
• Enhance customer experience consistency across all touchpoints
• Achieve 95% marketing attribution accuracy
