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Foundations of Business
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CHAPTER 1
LEARNING OBJECTIVES
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lives. Although our lives are
influenced by many other
institutions in modern
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society, such as schools, STUDIES
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The period was marked by order which is
substantial commercial unconditional (ii) capable
activities and urban of change through transfer
development. Political by valid negotiation.
economy
6 and military Indigenous banking system
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security during ancient times played a prominent role in
united most of the Indian lending money and
subcontinent and trade financing domestic and
regulations were carefully foreign trade with currency
planned. There were diverse and letter of credit. With
types of coins and weighing the development of
practices which used to vary banking, people began to
from place to place with the deposit precious metals
help of money changers and with lending individuals
by resorting to certain functioning as
comm only accepted weights
and measures.
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making clay pots, utensils,
Workshops (Karkhana)
and handicrafts, sculpting, were prominent where
cottage industries, skilled artisans worked
masonry, manufacturing, and converted raw
transports
8 (i.e., carts, boats materials into finished
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and ships), etc., they were goods which were high in
able to generate surpluses
demand. Family-based
and savings for further
apprenticeship system was
investment.
in practice and duly
followed in acquiring
trade-specific skills. The
artisans, craftsmen and
skilled labourers of
different kinds learnt and
developed skills and
knowledge, which were
passed on from one
generation to another.
Intermediaries played a
prominent role in the
promotion of trade. They
provided considerable
finan cial
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as a means of bustling emporium that it
communication had was even visited by Chinese
assumed key importance in ships to acquire items, like
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2. PESHAWAR: It was an
It had to be paid for
important exporting
passengers, goods, cattle
and carts. The right to centre for wool and for the
receive the labour tax was import of horses. It had a
usually
12 transferred to the huge share in BUSINESS
commercial
local bodies. transactions between
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purchase pearls, glass and Exports consisted of spices,
wheat, sugar, indigo,
rare stones and in return
opium, sesame oil, cotton,
they sold gold and silk.
parrot, live animals and
11. MADURA: It was the capital
animal products—hides,
of the
14 Pandayas who BUSINESS
skin, furs, horns, tortoise
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controlled the pearl fisheries
shells, pearls, sapphires,
of the Gulf of Mannar. It
quartz, crystal, lapis, lazuli,
attracted foreign granites, turquoise and
merchants, particularly copper etc.
Romans, for carrying out
overseas trade.
12. BROACH: It was the
greatest seat of commerce in
Western India. It was situated
on the banks of river
Narmada and was linked
with all important marts by
roadways.
13. K AVERIPATTA : Also known
as Kaveripatnam, it was
scientific in its construction
as a city and provided
loading, unloading and strong
facilities of merchandise.
Foreign traders had their
headquarters in this city. It
was a convenient place for
trade with Malaysia,
Indonesia, China and the Far
East. It was the centre of
trade for perfumes, cosmetics,
scents, silk, wool, cotton,
corals, pearls, gold and
precious stones; and also
for ship building.
14. T AMRALIPTI : It was one of
the greatest ports
connected both by sea and
land with the West and the
Far East. It was linked by
road to Banaras and Taxila.
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16 BUSINESS
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Source: Angus Maddison (2001 and 2003), The World Economy: A Millennial Perspective, OECD,
Paris; Angus Maddison, The World Economy, Historical Statistics
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Indian entrepreneurs began to set up their own modern
textile mills after 1850 and, gradually, began to recapture
the domestic market. In 1896, Indian mills supplied 8% of
the total cloth consumed in India, 20% in 1913, 62% in
1936 and
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76% in 1945. Thus, during 1913-1938
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manufacturing output grew 5.6% during per year, which
was above the world average of 3.3%. The British
government, finally, provided tariff protection from 1920s,
which helped industrialists to expand and diversify.
By the time of Independence in 1947, Indian entrepreneurs
were strong enough and in a position to buy the businesses
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SECTION II
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are those by which we can human needs in society.
earn our livelihood, whereas,
non-economic activities are
performed out of love,
sympathy,
20 sentiment, BUSINESS
patriotism, etc. For example, STUDIES
a worker working in a
factory, a doctor operating in
his clinic, a manager working
in an office and a teacher
teaching in a school are doing
so to earn their livelihoods
and are, therefore, engaged
in an economic activity. On
the other hand, a housewife
cooking food for her family,
or a boy helping an old man
cross the road are
performing non-economic
activities since they are doing
so out of love or sympathy.
Economic activities may be
further divided into three
categories, namely
business, profession and
employment. Business
may be defined as an
economic activity involving
the production and sale of
goods and services
undertaken with a motive of
earning profit by satisfying
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(iii) Sale or exchange of goods and is to earn income by
services: Directly or way of profit. No
indirectly, business business can survive for
involves transfer or long without profit.
exchange
22 of goods and That isBUSINESSwhy,
services for value. If goods businessmen STUDIES
make all
are produced not for possible efforts to
the purpose of sale but for maximise profits, by
personal consumption, it increasing the volume of
cannot be called a business sales or reducing costs.
activity. Cooking food at
home for the family is not
business, but cooking food
and selling it to others in
a restaurant is business.
Thus, one essential
characteristic of business
is that there should be
sale or exchange of
goods or services between
the seller and the buyer.
(iv) Dealings in goods and services
on a regular basis: Business
involves dealings in
goods or services on a
regular basis. One single
transaction of sale or
purchase, therefore,
does not constitute
business. Thus, for
example, if a person sells
his/her domestic radio set
even at a profit, it will not
be considered a business
activity. But if he/she sells
radio sets regularly
either through a shop or
from his/her residence, it
will be regarded as a
business activity.
(v) Profit earning: One of the
main purpose of business
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(vi) Uncertainty of
return: 1.6.2 Comparison of Bu sin ess,
Uncertainty of
return Profession and Employment
refers to the lack of
As has been mentioned
knowledge relating to
earlier, eco n o m i c
the amount of money
act iv it ie s may be divided
that the business is going
into three major
to earn in a given period.
categories viz., Bu s in e s s,
Every business invests
Pr o fe s s io n and
money (capital) to run its
Employment. The
activities with the
difference between these
objective of earning profit.
three terms is given in
But it is not certain as to
the following table.
what amount of profit
will be earned. Also, 1.7 C LASSIFICATION OF B USINESS
there is always a ACTIVITIES
possibility of losses being Various business activities
incurred, dispite the best may be classified into two
efforts put into the broad categories —
business. industry and commerce.
(vii)Element of risk: Risk is Industry is concerned
the uncertainty with the production or
associated with an
exposure to loss. It is
caused by some
unfavourable or
undesirable
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Business Functions at Enterprise Level
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26 BUSINESS
7. Transfer Transfer Not possible Not possible
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industries are usually Secondary industries
transformed into many may be further divided
other useful goods by as follows:
(a) Manufacturing industries:
manufacturing
These industries are
in du
28 strie s. Important BUSINESS
engaged inSTUDIES
producing
extractive industries
goods through processing
include farming,
of raw materials and,
min ing , lumbering,
thus, creating form
hunting and fishing
utilities. They bring out
operations.
diverse finished products,
(b) Genetic industries: These
that we consume, or use
industries are engaged in
through the conversion of
breeding plants and
raw materials or partly
animals for their use in
finished materials
further reproduction.
Seeds and nursery
companies are typical
examples of genetic
industries. In additional,
activities of cattle
breeding farms, poultry
farms, and fish hatchery
come under genetic
industries.
(ii) Secondary industries: These
are concerned with using
materials, which have
already been extracted at
the primary state.
Thes e industries process
such materials to
produce goods for final
consumption or for
furt her processing by
other industrial units.
For example, mining of
iron ore is a primary
industry, but
manufacturing of steel by
way of further processing
of raw irons is a
secondary industry.
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Chart Showing Business Activities
30 BUSINESS
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1.7.2 Commerce persons, place, time, risk,
Commerce includes two finance, etc. The hindrance
types of act iviti es, viz., (i) of persons
trade and (ii) auxiliaries
to trade. Buying and selling
of goods is termed as trade.
But there are a lot of
activities that are required
to facilitate the purchase
and sale of goods. These
are called services or
auxiliaries to trade and
include transport,
banking, in su ran ce,
communication,
ad vertis em en t,
packaging and
wareho usin g. Commerce,
therefore, includes both,
buying and selling of goods
i.e., trade, as well as,
auxiliaries, such as
transport, banking, etc.
Commerce provides the
necessary
link between producers
an d consumers. It
embraces all those
activities, which are
necessary for maintaining
a free flow of goods and
services. Thus, all activities
involving the removal of
hindrances in the process
of exchange are included in
commerce. The hindrances
may be in respect of
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is removed by trade, accidents, etc. Protection
thereby, making goods against these risks is
available to consumers from provided by insurance of
the possession or ownership goods. Capital required to
producers.
32 Transport undertake the above
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25. Wellness
1.7.3 Trade
Trade is an essential part of
commerce. It refers to sale,
transfer or exchange of
goods. It helps in making
the goods produced
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Trade may be classified as entrepot trade.
into two broad categories –
1.7.4 Auxiliaries to Trade
internal and external.
Internal, domestic or home Activities which are meant
trade34is concerned with the for assisting BUSINESS
trade are
buying and selling of goods known as auxiliaries
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and services within the trade. These activities are
geographical boundaries of a generally referred
country. This may further be
divided into wholesale and
retail trade. When goods are
purchased and sold in
comparatively smaller
quantities, for final
consumption it is
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material, to the place of various types of risks.
production and the finished Factory building,
products from factories to machinery, furniture, etc.,
the place of consumption. must be protected against
Along36 with transport fire, theft and BUSINESS
other risks.
facility, there is also a need Material and goods help in
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the achievement of certain of finance for meeting
objectives. Objectives refer to expansion requirements of
all that the business people business, (iii) it indicates
want to get in return for the efficient working of
what
38 they do. It is generally
business, (iv) it can be taken
BUSINESS
believed that business activity as the society’sSTUDIES
approval of
is carried out only for profit. the utility of business, and
Business persons themselves (v) it builds th e
proclaim that their primary reputation of a business
objective is produce or enterprise.
However, too much
distribute goods or services for
emphasis on profit to the
profit. Every business is said
exclusion of other objectives
to be an attempt on the part
can be dangerous for good
of business people to get
business.
more than what has been
spent or invested, or in other
words, to earn profit which
is the excess of revenue over
cost. However, it is being
increasingly realised
nowadays that business
enterprises are part of the
society and need to fulfill
several objectives, including
social responsibility, to
survive and prosper in the
long run. Profit is found to be
a leading objective but not the
only one. Although earning
profit cannot be the only
objective of business, its
importance cannot be
ignored. Every business is an
attempt to reap more than
what has been invested, and
profit is the excess of revenue
over cost. Profit may be
regarded as an essential
objective of business for
various reasons: (i) it is a
source of income for business
persons, (ii) it can be a source
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(i) Market standing: Market greater productivity
standing refers to the through the best use of
position of an enterprise available resources.
(iv) Physical and fin anc ial
in relation to its
resources: Any business
competitors.
40 A business BUSINESS
requires physical
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enterprise must aim at
resources, like plants,
standing on stronger
machines, offices,
footing in terms of
etc., and financial
offe ring competitive
resources, i.e., funds to
products to it s
be able to produce and
customers and serving
supply goods and
them to their satisfaction.
services to its
(ii) Innovation: Innovation is the
introduction of new customers. The
ideas or methods in the business enterprise
way something is done or must aim at acquiring
made. There are two
kinds of innovation in
every business i.e., (i)
innovation in product or
services; and (ii)
innovation in various
skills and activitie s
needed to supply
pr oducts and se rvice s.
No business enterprise
can flourish in a
competitive world
without innovation.
Therefore, innovation
becomes an important
objective.
(iii) Productivity:
Productivity is
ascertained by
comparing the value of
output with the value of
inputs. It is used as a
measure of efficiency. In
order to ensure
continuous survival and
progress, every
enterprise must aim at
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individuals and groups. This conditions are likely to
is essential for its own result in gains, whereas,
survival and prosperity. unfavourable ones may
result in losses. Pure risks
1.10 Business
42
Risks involve only the possibility
BUSINESS
The term ‘business risks’ refers of loss or noSTUDIES
loss. The
to the possibility of inadequate chance of fire, theft or
profits or even losses due to strike are examples of
uncertainties or pure risks. The ir
unexpected events. For occurrence may result in loss,
example, demand for a whereas, non-occurrence
particular product may may explain absence of loss,
decline due to change in instead of gain.
tastes and preferences of
consumers or due to
increased competition
from other producers.
Lower demand results in
long sales and profits. In
another situation, the
shortage of raw materials in
the market may shoot up its
price. The firm using these
raw materials will have to
pay more for buying them. As
a result, cost of production
may increase which, in turn,
may reduce profits.
Business enterprises
constantly face two types of
risk : speculative and pure.
Speculative risks involve both
the possibility of gain, as
well as, the possibility of
loss. Speculative risks arise
due to changes in market
conditions, including
fluctuations in demand and
supply, changes in prices or
changes in fashion and
tastes of customers.
Favourable mark et
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involved in a business, of operation or business.
higher is the chance of (iv) Other causes: These are
profit. An entrepreneur unforeseen events, like
undertakes risks under political disturbances,
the
44 expectation of higher
mechanicalBUSINESS
failures,
profit. Profit is thus the such as theSTUDIES
bursting of
reward for risk taking. boiler, fluctuations in
exchange rates, etc.,
1.10.2 Cause of Business Risks
which lead to the
Business risks arise due to a possibility of business
variety of causes, which are risks.
classified as follows:
(i) Natural causes: Human
beings have little control
over natural calamities,
like flood, earthquake,
lightning, heavy rains,
famine, etc. property and
income in business.
(ii) Human causes: Human
causes include such
unexpected events, like
dishonesty, carelessness
or negligence of employees,
stoppage of work due to
power failure, strikes,
riots, man agem en t
inefficiency, etc.
(iii) Economic causes: These
include uncertainties
relating to demand for
goods, competition,
price, collection of dues
from customers, change
of technology or method
of production, etc.
Financial problems, like
rise in interest rate for
borrowing, levy of higher
taxes, etc., also come
under these type of
causes as they result in
higher unexpected cost
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be undertaken. He/she will form of ownership will
obviously like to enter that depend on such factors as
branch of industry and the line of business, capital
commerce, which has the requirements, liability of
possibility
46 of greater amount owners, BUSINESS
STUDIES
of profits. The decision will be
influenced by the customer
requirements in the market
and also the kind of
technical knowledge and
interest the entrepreneur
has for producing a
particular product.
(ii) Size of the firm: Size of the
firm or scale of its
operation is another
important decision to be
taken at the start of the
business. Some factors
favour a large size, whereas,
others tend to restrict the
scale of operation. If the
entrepreneur is confident
that the demand for the
proposed product is likely to
be good over time and he/she
can arrange the necessary
capital for business, he/she
will start the operation at a
large scale. If the market
conditions are uncertain and
risks are high, a small size
business would be better
choice.
(iii) Choice of form of ownership:
With res pect to ow n ers h ip ,
the business organisation
may take the form of a sale
pro priet ors hip,
partnership, or a joint stock
company. Each form has its
own merits and demerits.
The choice of the suitable
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(vii) Plant layout: Once the its impact on business
requirement of physical decisions.
(x) Launching the enterprise:
facilities has been
After the decisions relating
determined, the
to the above mentioned
entrepreneur
48 should draw a BUSINESS
factors have been taken,
STUDIES
the
layout plan showing the
entrepreneur can go ahead
arrangement of these
with actual launching of
facilities. Layout means the
the enterprise which
physical arrangement of
would mean mobilising
machines and equipment
vario us resources, fulfilling
needed to manufacture a
necessary legal formalities,
product.
starting the production
(viii) Competent and committed
process and initiating the
worked force: Every enterprise
sales promotion campaign.
needs competent and
committed workforce to
perform various activities
so that physical and
financial resources are
converted into desired
outputs. Since no individual
entrepreneur can do
everything himself, he/she
must identify the
requirement of skilled and
unskilled workers and
managerial staff. Plans
should also be made about
how the employees will be
trained and motivated to
give their best
performance.
(ix) Tax planning: Tax planning
has becom e ne ce s sa ry
these days because there
are a number of tax laws in
the country and they
influence almost every aspect
of the functioning of modern
business. The founder of the
business has to consider in
advance the tax liability
under various tax laws and
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EXERCISES
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50 BUSINESS
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Sector Investment in Investment in Possible reasons
Year I Year II for the change
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