Google’s 200+

Ranking Factors

Source: LateNightBirds
Here is the complete list of Google Ranking Factors (200+):

Domain Related Ranking Factors

1. Domain Age:

Actually, Google considers domain age as a ranking factor but it’s not
so important. Matt Cutts states in a Google Webmasters Video that:
“The difference between a domains that’s six months old versus one-
year-old is really not that big at all."

2. Domain registration length:

A lengthy registration time is important to get the trustworthiness

from Google. Because, spammers just buy the 99 cents domains for 1
year and spam the heck out of the internet world. Google's spam team
knows it. eSo, you should consider the time while registration. It is
suggested to register a domain atleast for 2 years.

3. Domain History:

Google may "reset" site history with negative marks if your website
volatile ownership or several drops. You can check domain history by
using [Link] and check whether the domain has several drops
or not and importantly, the contents and types of how it was based
on.

4. Exact Match Domain (EMD):

Exact match domain factor is one of the most significant matter

about ranking in Google. If you have EMD then it means that you
have a low quality website. The new Google update is aimed to target
exact match Websites,

google ranking issues

Some EMD Examples you should keep in mind not to go with -

a). Keyword in Subdomain Name:

Using keyword as the subdomain is really important to boost your

ranking. For example: [Link].

b). Keyword in Top Level Domain:

Your keyword should come in your main domain and it will work as a
relevancy signal or help you to boost your website.

c). Keyword as first word in Domain:

You should use your targeted keyword as the first word in your main
domain to boost your site. It helps crawler to understand what the
website is about.

5. Public vs. Private WhoIs:

Private Whois information means "something is hidden". So, you

should always keep the Whois information opened for public.

6. Penalized WhoIs Owner:

If Google found a particular site as a spammer then the person's

other site will be scrutinized.

7. Country TLD extension:

If you are using a top level domain with the country code it may help
you to rank your site. But if you choose globally then it will be hard
for you to rank. Some Country TLD examples: .in, .cn, .us, .cl and
more.

Page Related Factors

8. Keywords in Title Tag:

Keyword in the title is the second most import factor of your content.
And send a strong On page SEO signal.

9. Title Tag Starts with a Keyword:

The focus keyword should be at the first of your title tag and it works
better than adding keyword at the end.

10. Keyword in Description Tag:

Another relevancy signals for your page. But not the most important
matter now, but still makes a difference.

11. Keyword Appears in H1 Tag:

The H1 tag is the most important heading because it sends another

relevancy signal to Google.

12. Keyword is Most Frequently Used Phrase in Document:

Another relevancy signal to Google. You need to use your targeted

keyword on your content. But it should not be used too many times in
your article. 1% Keyword ratio is highly recommended in 2017.
13. Content-Length:

I think you know the quotes, "Content is King". Google are very strict
on Mediocre content. Whatever the content you write, it should be
broader, informative and talk about any specific problem.

14. Keyword Density:

This factor is not much important for Google now. But you need to
keep in mind that you are not using keywords too many times on
your content. Keyword density should be 1% to 1.2%. Fortunetely, if
you know the right keyword research formula, you will not need to
have too many spots on your contents to stuff your keywords in this
2017. Just pick one right keyword and build a quality content around
it.

15. Latent Semantic Indexing Keywords in Content:

LSI Keywords are called Latent Semantic Indexing. In a easy sense it

is based on word phrases contains of synonyms. It helps search
engines to understand the meaning of words with more than one
meaning. For example, Apple means either a fruit or a Computer
Company. It helps crawler to understand the content quality.

16. LSI Keywords in Title and Description Tags:

LSI keywords in page meta tags help search engine to understand the
synonyms. And it also works as a relevancy signal.

17. Page Loading Speed via HTML:

Search engine use page speed as a ranking factor. Google can easily
understand your page speed using a page’s code and file size. Use
Google Page Speed Tool or Pingdom to measure your Page's
performance.

18. Duplicate Content:

Identical or duplicate content on two sites can badly effect your

ranking position and may have a negative impact on that site. Even
slightly identical content can also face duplicate content issues.

Check Content Duplicity using Copyscape Tool.

You can use Siteliner tool to find the copy content also.

Content Duplicity Factors Google

19. Rel=Canonical:

It's a really important factor for any site. This tag will help you to stop
the search engine from considering the duplicate content on pages.

20. Page Loading Speed via Chrome:

Google may use Chrome user data to understand the page loading
time as this takes into account server speed, CDN usage, and other
non-HTML-related site speed signals.

I have written a Google Page Speed guide recently following which

you can increase your page speed score right away to have a boost in
the ranking.

21. Image Optimization:

Optimized images also help you to get a position on Google. Search
engines get important relevancy signals with their file name, alt text,
title, description, and caption.

22. Recency of Content Updates:

Google love your pages if you updated them regularly and especially
for time-sensitive searches. Google shows the date or time when you
page last updated.

Check this blog and see I have implemented the Post Updated feature
by editing the codes. If you want to do this; email me...I will try to
help you on this.

23. Magnitude of Content Updates:

Often your content should be updated on the website. If you change a

few words or make some little changes, it won't work. Just adds value
and google will be notified.

24. Historical Page Updates:

How frequently you updated your pages over time? Daily, weekly,
every 5-years? The freshness of your content plays an important role
in your ranking.

25. Keyword Prominence:

You need to add your keyword on the first paragraph of your page.
And it should be in 100 words. It plays a significant relevancy signal
that what your page all about and what to rank it for.

26. Keyword in H2, H3 Tags:

Keyword in H2, H3 Tags: Having your focus keyword within your
subheading, H2 or H3 format may be calculated as a strong relevancy
signal.

27. Keyword Word Order:

Keyword research is really important before starting your content. An

exact match keyword in a page’s content will usually rank better than
the same keyword phrase in a different order. For example, if you are
looking for "Content Writing Techniques". A page optimized for the
phrase “Content writing Techniques” will rank better than a page
optimized for “Techniques for Content writing”.

28. Outbound Link Quality:

Linking out to authority sites helps your website to earn more Google
trust.

29. Outbound Link Theme:

Google may use your outbound link as a relevancy signal. For

example, you have a page about movie related pages and links to a
car, then Google may consider it about the Cars object on a movie,
not the automobile.

30. Grammar and Spelling:

Google will consider you page as a quality content if your page

doesn't have grammar and spelling mistakes.

Install Grammarly extensions for your Google Chrome browser and it

will tell you the mistakes and possible suggestions while you write
your content.
31. Syndicated Content:

Is the article of your page is unique? If it's copied from an indexed

page then it will not rank even end up in their Supplemental Index.

32. Helpful Supplementary Content:

It indicates the page quality and also effects on your ranking. For
example, currency converters, loan interest calculators, interactive
recipes and much more.

33. The Number of Outbound Links:

If you have too much Dofollow outbound links then you must avoid
it. Because it may “leak” PageRank, and can also effect on your page
rank.

34. Multimedia:

Adding Images, videos, and other multimedia stuff may help you to
increase quality and your ranking position.

35. The Number of Internal Links Pointing to Page:

The number of internal links to a page indicates that it has other

significant related pages on the website.

36. Quality of Internal Links Pointing to Page:

If your website have Internal links from authoritative pages on

domain have a stronger effect than pages with no or low PR.

37. Broken Links:

If your page have too many broken links then it may be a sign of
disregarded or abandoned site.

38. Reading Level:

Google can estimate the reading level. Some say that the basic
reading level helps you to rank better because that will be appealing
to the people.

39. Affiliate Links:

Affiliate Links won't hurt your site's ranking position. But if you have
too many links then Google algorithm may pay closer attention to
other quality and it will make sure that you are not a thin affiliate
website.

40. HTML errors/W3C validation:

Too much HTML errors or W3C validation are considered as a sign of

a poor quality website.

41. Page Host’s Domain Authority:

If you have a page on an authoritative domain will rank better than a

page on a domain with less authority.

42. Page’s PageRank:

This one is not so important but still high PR website tend to rank
better than low PR website.

43. URL Length:

Too long URL may hurt your ranking position from Google.
44. URL Path:

A page closer to the homepage may earn the authority boost to rank
in search engine.

45. Human Editors:

Google has its own system that allows human editors to affect the
search result.

46. Page Category:

A page which one is nearly related category may get a relevancy boost
compared to a page that’s submitted under an uncovenanted or less
related category.

47. WordPress Tags:

Tags are WordPress specific website are one of the significant

relevancy factors.

48. Keyword in URL:

Another important factors to rank website.

49. URL String:

The categories in the URL string are read by Google and may give a
significant signal to what the page is describing.

50. References and Sources:

Citing references and sources have to be authorized or high PR sites
such as research papers is a sign of quality factor for a site.

51. Bullets and Numbered Lists:

Bullets and Numbered Lists may help your users to understand your
site easily and will make your blog more user-friendly.

For Example:

52. Priority of Page in Sitemap:

A [Link] file may influence your ranking factor. You need to be

careful before submitting it.

53. Too Many Outbound Links:

Too Many Outbound Links may distract your user from your original
content and you know Google love user-friendly website.

54. Quantity of Other Keywords Page Ranks For:

You have to focus other keywords on your page, it will also help to
rank your page.

55. Page Age:

It's true that Google loves the fresh content but also an old page with
newly or regularly updated content can also add the quality factor to
a site.

56. User-Friendly Layout:

The best quality page layout makes your Content immediately visible
and crawled by search engine.

57. Parked Domains:

Google now doesn't like Parked domains as before.

58. Useful Content:

Google may distinguish between quality and useful content.

Site Related Factors

59. Content Provides Value and Unique Insights:

Google may hunt affiliate site because of thin content or don’t bring
anything new or fresh content to its users.

60. Contact Us Page:

Google prefer a site with the appropriate amount of contact

information and match with your whois info.

61. Domain Trust/Trust Rank:

Domain trust considers the most important ranking factors for your
website. It defined by how many links you got from high quality and
trusted sites.

62. Site Architecture:

Your website Architecture help Google to index your site

appropriately.
63. Site Updates:

How frequently a website is updated especially with fresh content.

64. Number of Pages:

A website should have more web pages to be crawled and indexed. At

least a big number of pages helps distinguish a site from thin affiliate
sites.

65. Presence of Sitemap:

A sitemap helps search engines to index your site easily and also
improving visibility.

66. Site Uptime:

Too many crawl errors or server problems may hurt your website
ranking in SERP’s.

67. Server Location:

Server location may affect your ranking factors in different

geographical regions.

68. SSL Certificate:

SSL Certificates and using HTTP’s may affect your ranking factors.

69. Terms of Service and Privacy Pages:

These pages help your website to make trustworthy pages of the

internet.
70. Duplicate Meta Information On-Site:

Duplicate Meta description on your website may bring down all of

your page’s visibility.

71. Breadcrumb Navigation:

This is the user-friendly website structure and helps the user to know
where they are on a site.

site navigation google factors

72. Mobile Optimized:

Mobile Optimization mentions that how responsive your website is

on every mobile device, or desktop.

Mobile-Friendly Test: Use Google PageSpeed Tool

Google Pagespeed Factors

73. YouTube:

Uploaded videos on YouTube channel considered as an important

ranking factor on Google.

74. Site Usability:

If a website has difficult navigation style then it can hurt your ranking
position. It may cause low pages viewed and high bounce rate.

75. Use of Google Analytics and Google Webmaster Tools:

These tools can improve your page indexing rate and may also
directly impact rank by giving as Google gets more data to work with.

76. User reviews/Site reputation:

Adding reviews on a website may play an important role having a

quality signal.

Backlink Factors

77. Linking Domain Age:

Backlink comes from old age domain may consider as a strong

ranking factor.

78. # of Linking Root Domains:

The number of referring domain in one of the most significant

ranking factors for a website.

79. # of Links from Separate C-Class IPs:

Backlinks from separate class-c IP addresses suggest a wider breadth

of sites linking to you.

80. # of Linking Pages:

If pages linking to more sites even from the same domain, calculated
as a ranking factor.

81. Alt Tag (for Image Links):

You know that crawler can’t read images. So you need to add Alt Tag
for images.
82. Links from .edu or .gov Domains:

It will be considered as good ranking factors if you earn links

from .edu or .gov Domains.

83. Authority of Linking Page:

The authority (PageRank) of the referring page is considered a

significant ranking factor.

84. Authority of Linking Domain:

The referring domain’s authority can play an independent role in a

link’s importance.

85. Links from Competitors:

If you can collect links from competitor website for targeted keyword
is considered a significant ranking factor.

86. Social Shares of Referring Page:

More amounts of page link on the social network may consider as

great ranking factors.

87. Links from Bad Neighborhoods:

Bad neighborhoods links may hurt your website badly.

88. Guest Posts:

Guest posting is considered as white hat SEO campaigns. Especially
when it comes from an author bio area, may not be as valuable as a
contextual link on the same page.

89. Links to Homepage Domain that Page Sites On:

Links to a referring page’s homepage may play special importance in

your ranking factors.

90. Nofollow Links:

“In general, we don’t follow them.” A website should have a certain %

of nofollow links which indicate a natural vs. unnatural link.

91. Diversity of Link Types:

Having an unnaturally large percentage of your links like forum

profiles, blog comments may be a sign of web spam.

92. “Sponsored Links” Or Words Around Link:

“Sponsors”, “link partners” & “sponsored links” may decrease the

value of that link.

93. Contextual Links:

Links comes from a page content are considered more powerful link
than links found from elsewhere on the page or empty page.

94. Excessive 301 Redirects to Page:

You need to avoid of an excess of 301 redirect links of your site links.
It may influence you sites ranking or indexing too.
95. Backlink Anchor Text:

Now anchor text is less significant than before. But it still sends a
strong relevancy signal.

96. Internal Link Anchor Text:

It is another important relevancy signal for a website as compared to

backlink anchor text.

97. Link Title Attribution:

The link title also considered as a weak relevancy signals.

98. Country TLD of Referring Domain:

Try to generate links from country-specific top-level domain

extensions. For example, .de, .cn, .[Link] and this may help you to
rank better on that country.

99. Link Location in Content:

Links in the beginning of a part of content carry slightly more

importance than links placed at the end of the content.

100. Link Location on Page:

Link area on the page is really important. Links added in a page’s

content are stronger than links in the footer or sidebar area.

101. Linking Domain Relevancy:

A link from related niche is stronger than a link from a completely

unrelated site. And it's an important to rank on Google.
102. Page Level Relevancy:

The Hilltop Algorithm states that link from a page that’s closely
linked to page’s content is stronger than a link which comes from an
unrelated page.

103. Text around Link:

Google can easily find out links to your site is a recommendation or

part of a negative review. Links with positive sentiments around them
may have more value.

104. Keyword in Title:

Google like those sites who have targeted keyword in their Page Title.

105. Positive Link Velocity:

A website with positive link velocity usually gets a SERP boost.

106. Negative Link Velocity:

Negative Link Velocity may hurt your ranking. So, you need to be
careful.

107. Links from “Hub” Pages:

Link from top resource (hubs) pages on a certain topic is given

special treatment.

108. Link from Authority Sites:

If you get a link from Authority Site for a small or new websites
considered as a quality factor.

109. Linked to as Wikipedia Source:

Wikipedia's source links are no follow but still it consider as a quality

signal for ranking.

110. Co-Occurrences:

The word appearing around your backlink help Google to understand

what the page about.

111. Backlink Age:

Older links have more ranking power than newly minted backlinks,
according to a Google patent.

112. Links from Real Sites vs. Fake Blogs:

Google pay more value to links which come from “real sites” than
from fake blogs. They likely use brand and user-interaction signals to
distinguish between that two.

113. Natural Link Profile:

A site with a “natural” link from the profile is going to rank highly
and also calculated as durable for updates.

114. Reciprocal Links:

You should avoid “Excessive link exchanging”. It may badly influence

your ranking.
115. User Generated Content Links:

Google can easily identify links generated from UGC vs. the real site
owner. For example, they know that a link from the official
[Link] blog at [Link] is very different than
a link from [Link].

116. Links from 301:

301 redirection links may lose link juice as compared to direct links.
But, Matt Cutts says that a 301 link work like a direct link.

117. [Link] Microformats:

You should use [Link] Microformats is a quality factor to boost

ranking in SERP’s. And also increase CTR than other links.

Schema Google Factors

118. DMOZ Listed:

Dmoz directory will help your site to earn trust from Google.

119. TrustRank of Linking Site:

The trustworthiness of the site linking to you determines how much

“TrustRank” gets passed onto you.

120. Number of Outbound Links on Page:

A link on a page with hundreds of Outbound Links passes less PR

than a page with only a few.

121. Forum Profile Links:

If links coming from forums profile then Google may devalue your
site links because of industrial level spamming concept.

122. Word Count of Linking Content:

If your website gets links from 1000 words content is consider more
valuable than links from the 25-word snippet.

123. Quality of Linking Content:

If your site is getting links from well written and quality content then
you may get a boost in ranking in SERP’s.

124. Sitewide Links:

Matt Cutts has confirmed that Sitewide links are “compressed” to

count as a single link.

User Interaction

125. Organic Click through Rate for a Keyword:

If your page gets more CTR may help your ranking in SERP’s for that
particular keywords.

126 Organic CTR for All Keywords:

A pages organic CTR for all keywords is rank for may be a human-
based, user interaction signal.

127. Bounce Rate:

Google’s algorithm use Bounce Rate for their users as quality testers
(pages where visitors quickly bounce is probably not very good).

128. Direct Traffic:

If you have lots of direct traffic then Google will consider it as a

quality website.

129. Repeat Traffic:

They may also look at whether or not users go back to a website after
visiting. Sites with repeat visitors will help your site to boost ranking.

130. Blocked Sites:

Panda algorithm uses this feature as a quality signal for a site.

131. Chrome Bookmarks:

Chrome Bookmarks may help you to boost your ranking because

Google uses its Chrome data from cache also.

132. Google Toolbar Data:

However, besides page loading speed and malware, it’s not known
what kind of data they glean from the toolbar. It is stated that Google
uses toolbar data as a ranking factor.

133. Number of Comments:

Pages with many comments define number of people’s interaction &

engagement and it also considers a ranking factor.

134. Dwell Time:

"Dwell time" defines how long people staying on your page when
coming from a Google SERP’s. And staying a lot of time on your site,
may consider as a quality signal.

Special Algorithm Rules

135. Query Deserves Freshness:

Google provides newer pages a boost for certain searches.

136. Query Deserves Diversity:

Google may add variety to a SERP for fuzzy keywords, for example,
“Ted”, “WWF” or “ruby”.

137. User Browsing History:

Google offer user browsing data to show them related searches

depending upon your search query.

138. User Search History:

For instance, if you search for “reviews” then search for “treadmill”,
Google is more likely to show treadmill review sites higher in the
results. This search chain is considered as significant ranking factors.

139. Geo Targeting:

Google provides value to a site with a local server IP and country-

specific domain name extension.

140. Safe Search:

Search results with curse words or adult content will not appear for
people who have their Safe Search turned on.

141. Google+ Circles:

Google shows higher results for authors and sites that you’ve added
to your Google Plus Circles.

142. DMCA Complaints:

Google “downranks” a site with a large number of DMCA Complaints.

143. Domain Diversity:

It is also known as “Bigfoot Update” supposedly added more domains

to each SERP page.

144. Transactional Searches:

Sometimes Google can offer you different search results for

shopping-related keywords, like flight searches.

145. Local Searches:

Google often places Google+ Local results above the “normal” organic
SERPs.

146. Google Box:

Google News Box defines that some of search queries shows you
result in terms of News.

Google Box Factors

147. Big Brand Preference:

Big Brand Preference is useful for big brands in market which also
shows results depending on short tail keywords.

148. Shopping Results:

This parameter defines that Google sometimes displays Google

Shopping results in organic SERPs.

149. Image Results:

Google shows organic listings for image results for search results
which are commonly used on Google Image Search.

150. Easter Egg Results:

This parameter defines that Google has a dozen or so Easter Egg

results. For instance, when you search for “Atari Breakout” in Google
image search, the search results turn into a playable game (!). Shout
out to Victor Pan for this one.

151. Single Site Results for Brands:

This stated that the links which are domain or brand-oriented

keywords bring up more results from the same website.

Social Signals

152. Number of Tweets:

If you tweet a web page it may impact its rank in SERP’s. Because
social signal matters.
153. Authority of Twitter Users Accounts:

Authority Twitter Accounts which have more followers than following

and it's a quality factor. It’s likely that Tweets coming from aged,
authority Twitter profiles.

154. Number of Facebook Likes:

Though Google can’t see most Facebook accounts, it’s likely they
consider the number of Facebook likes a page receives and it works as
a weak ranking signal.

155. Facebook Shares:

Facebook shares is the most important ranking factor for a website.

And it's consider as backlink as links.

156. Authority of Facebook User Accounts:

If your Facebook post is shared by branded or popular pages and it's

consider as a good ranking factors just like twitter.

157. Pinterest Pins:

You know Pinterest is a popular social media account with lots of

public data. And Google considers Pinterest Pins a good social signal.

158. Votes on Social Sharing Sites:

Links shared on social pages like Reddit, Stumbleupon and Digg is

another social ranking factor considered by Google.

159. Number of Google+1’s:

Though Matt Cutts saying that Google+ has “no direct effect” on
rankings, but Not that strongly recommended as compared to other
networks.

160. Authority of Google+ User Accounts:

Google provides more value foe +1's coming from authoritative

accounts.

161. Known Authorship

Google determine influential content producers online depending

upon their authorities can give you a boost in rankings.

162. Social Signal Relevancy:

This parameter defines that Google may use relevancy information

from the account sharing the content and the text surrounding the
link.

163. Site Level Social Signals:

Social signals in site may increase its overall authority in SERPs and
boost ranking.

Brand Signal Factors

164. Brand Name Anchor Text:

Anchor text given to brand name; and it's a strong signal for boost
your site ranking.

165. Branded Searches:

If people search for your site in Google like “Moz twitter”, Moz +
“SEO technique”, and Google consider it another signal for ranking.

166. Site Has Facebook Page and Likes:

Every brand should have its own Facebook fan page along with lots of
likes too.

167. Site has Twitter Profile with Followers:

When your followers in twitter are more weighed to following is

considered as trusted and verified accounts.

168. Official LinkedIn Company Page:

This parameter defines that your company is real with no fake

information as LinkedIn is most popular professional network.

169. Employees Listed at LinkedIn:

More and more people linked to particular company’s LinkedIn page;

and Google it is considered as quality factor.

170. Legitimacy of Social Media Accounts:

If a social media account or page with 10,000 followers and 2 posts is

likely interpreted a lot differently than another 10,000-follower
strong account with lots of interaction.

171. Brand Mentions on News Sites:

Actually big brands like Apple or Samsung else are tagged in news
feed section by Google is really a good signal.
172. Co-Citations:

This parameter defines that brands get mentioned without getting

linked to means which are not hyper linked.

173. Number of RSS Subscribers:

Actually, Google looks at RSS Subscriber data as a brand signal for

brands as it has its own RSS Subscriber.

174. Google+ Local Listing:

If you have real business then you must have an offices. Google looks
out for location data to determine whether site is big brand or not.

175. Website is Tax Paying Business:

Google may consider that your website is connected with a tax paying
business or not.

On Site Web-Spam Factors

176. Panda Penalty:

If you have low-quality content on your site then they would be less
visible in search if get hit by Panda penalty.

177. Links to Bad Neighborhoods:

If you websites contains links from bad neighborhood than it may get
hit by Panda penalty.

178. Redirects:
If wrongly redirected to confidential sites than if would definitely get
penalized by Panda.

179. Pop-ups or Distracting Ads:

If your website have too much of pop-up ads & if it’s distracting its
seems to be a thin quality site.

180. Site Over-Optimization:

This parameter defines On-page factors like keyword stuffing, header

tag stuffing or excessive keyword decoration may lead to hit by
panda.

181. Page Over-Optimization:

Unlike Panda; Penguin targets individual page even then just for
certain search keywords.

182. Ads above the Fold:

Panda penalizes site which has a lot of ads on same web page instead
of content.

183. Hiding Affiliate Links:

If your website is trying hiding affiliated links in different way than it

would get penalized by Panda.

184. Affiliate Sites:

Google puts affiliated websites under higher scrutiny as it does not

like affiliated websites.
185. Auto generated Content:

You site can get penalized or de-indexed if suspected your site is

pumping out auto generated Content.

186. Excess PageRank Sculpting:

Going too far with PageRank by no following all outbound links or

most internal links indicates that you are trying to distract the
system.

187. IP Address Flagged as Spam:

Your websites ranking may hurt if your IP address is flagged as spam

by Google.

188. Meta Tag Spamming:

If you are trying too much keywords to your Meta tags to distract the
Google algorithm than it may hit your site with a penalty.

Off Page Web-Spam Factors

189. Unnatural Influx of Links:

An unnatural influx of links is a fire sign of phony links.

190. Penguin Penalty:

If your website hit by Penguin penalty than it may badly hurt your
site ranking.

191. Link Profile with High % of Low Quality Links:

If your website's Links coming from low quality sites or links mostly
part of black hat SEO and it may be a sign of gaming the search
engines.

192. Linking Domain Relevancy:

If your links to site are unnatural and not coming from related sites
then your website may get hit by penguin penalty.

193. Unnatural Links Warning:

Whenever your site getting message from Webmaster of discovering

unnatural links it must presides that it will be affecting your ranking
position.

194. Links from the Same Class C IP:

Getting an unnatural amount of links from sites on the same server

IP may be a sign of private network link building.

195. Poison” Anchor Text:

Links that are placed throughout website with same anchor text are
commonly known as Poison Anchor Text (especially pharmacy
keywords). Try to avoid this as it may badly affect your site ranking.

196. Selling Links:

Selling links can definitely impact toolbar PageRank and may hurt
your search visibility.

197. Google Sandbox:

Google Sandbox is a part where sometimes new websites were put
that get a sudden influx of links is sometimes which can limits search
visibility.

198. Disavow Tool:

This Tool remove a manual or algorithmic penalty for websites that

were the victims of negative optimization.

199. Google Dance:

The Google Dance can temporarily shake up your website rankings.

This may be for them who are trying to distract search engines.

200. Review Schema Tags:

Over optimized or manipulated Review Schema tag will harm your

website/e-commerce page ranking on Google.

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