ACTIVATING TEAM BRISBANE TO SHAPE OUR NEW WORLD CITY

BRISBANE2022
NEW WORLD CITY ACTION PLAN

Full version available at

[Link]/2022plan
BRISBANE2022
NEW WORLD CITY ACTION PLAN

1.5m Jobs
(by 2031)

BRISBANE Sustainable

ASIA PACIFIC HUB $75k per capita

income (by 2031)

NEW WORLD CITY Welcoming

New World City Alliance

$217b Economy
(by 2031)

Competitive

Attracting Global Capital

Global Thought Leadership

Clean

“Next Generation” Driven

Brisbane Global Network

Home of Asia Pacific

Cities Summit

Centres of Excellence

Model New World City

Home of World Science Festival

Home of Brisbane Asia Pacific Film Festival

Top 60 cities for Foreign Direct Investment

Home of Asia Pacific Screen Awards

Asia Pacific Start-Up Hub

World-class Infrastructure

Green

Innovative and Connected

Asia Pacific Education Hub

Home of The Asia Pacific Triennial of Contemporary Art (APT)

Global Talent Attraction

Inclusive

Asia Pacific Tourism Hub

01 Lord Mayor’s Economic Development Steering Committee 2015 Top 10 lifestyle city
 INTRODUCTION
The Brisbane 2022 New World City Action Plan aims to define the
priorities that will drive the city’s economic growth for the next seven
years and beyond.
The plan was compiled by the Lord Mayor’s Economic Development
Steering Committee (LMEDSC) which consulted with 1000 people who
represented more than 500 different local, national and international
organisations.
Based on the outcome of extensive research and consultation, the
economic blueprint contained within presents the opportunity for
Brisbane to become the leader of the New World City formula for
urban success.

FINDINGS
Brisbane’s current economic profile relies heavily on locally generated
revenues. In a globalising economy, the city needs to better align its
outputs with the needs of a global marketplace.
The report has determined the city’s current mix of industry
specialisations, education platforms and its deep skills and talent base
has it well positioned to increase its level of ‘export’ income. To be
most effective however, the way these assets are currently integrated
can be improved.
The Brisbane 2022 Plan is multi-faceted and will require city-wide and
region-wide collaboration to deliver.

RECOMMENDATIONS
This report recommends the city recalibrate its approach to economic
development to significantly increase its share of globally generated
revenues and shape a New World City economic profile. This process
can be accelerated by focusing on seven economic priorities and
specific actions – the key recommendations have been highlighted.
The economic priorities have been devised to drive job creation, city-
shaping, quality of life, research and education expansion and continue
the momentum toward achieving the existing targets set for 2031.

Connected

Team Brisbane

Global Resource and Energy Hub

Friendly

More Asia Pacific Regional HQs

Diverse Districts and Productive Precincts

Accessible

Asia Pacific Cultural Hub BRISBANE2022

NEW WORLD CITY ACTION PLAN
Minimum of 12 drawcard events per year

Brisbane Region Approach (SEQ) Brisbane 2022 New World City Action Plan 02
 Brisbane’s highly successful hosting of the G20 Leaders’ Summit
was a defining moment for our city. We took centre stage and
showed the world what we were capable of.

I was determined that Brisbane would never look back from this
moment; that we would continue the momentum and strive toward
becoming a model for other emerging New World Cities.

Within days of the Summit ending, I tasked the city’s Economic Development Board
to form a Steering Committee empowered to think boldly, to bring fresh ideas and help
chart a course toward bringing our shared vision of Brisbane as a globally significant,
regionally-connected and vibrant metropolis to life.

To all those who contributed to this visionary report, I sincerely thank you on behalf
of our great city and its people. Like you, I look forward to seeing this exciting vision
become a reality and create jobs and opportunities for current and future generations.

Graham Quirk
Lord Mayor

Lord Mayor,

On behalf of your Economic Development Steering Committee,

I submit to you our report Brisbane 2022 New World City Action
Plan which identifies and prioritises the city’s actions toward 2022
and beyond.

In arriving at the priorities and recommendations that follow,

the Steering Committee engaged more than 1000 executives, entrepreneurs, students,
government officials, analysts, academics and leaders from the private, public and not-
for-profit sectors who devoted many hours of their time to this discussion.

This report emphasises the importance of economic development coordination and

connectivity. It identifies the city’s growth sectors and also highlights the need for
proactive engagement with our next generation and a Team Brisbane approach with a
wider SEQ outlook. Together, these thoughts and recommendations will determine how
effectively we move forward as Australia’s New World City.

We thank you Lord Mayor for the opportunity to deliver this report.

Ian Klug
Chair – Lord Mayor’s Economic Development Steering Committee
– Brisbane Marketing

I offer my congratulations to the Lord Mayor and his Economic

Development Steering Committee for presenting this confident
and credible economic agenda for Brisbane’s continued success.

The city now pursues a strategy similar to that of other leading

cities like San Francisco, Barcelona, Oslo, Santiago de Chile and Tel Aviv. Like them,
it remains a city of local character, is very well-managed and enjoys a wonderful natural
environment. This, it combines with being a world-leading city for knowledge, an
emerging scientific and technological city, an entrepôt for new firms and innovators,
a corporate hub, and a great location for global events and celebrations. This is what
makes Brisbane Australia’s New World City.

This is good news for the people of Brisbane and their families. It is no longer
the case that people need to leave in order to pursue their careers, to get on,
or to go global.

This economic agenda should also be seen as an invitation and prospectus to those
who have not yet invested in Brisbane, or chosen to visit, to study, or to trade.

Greg Clark
Global Urbanist
CONTENTS
Introduction 02
The Vision for Brisbane 2022 05
Seven Key Economic Priorities 07
Key Recommended Actions 08
What it Means for Residents 13
The Plan’s Ambitions for Brisbane 2022 14
The Consultation Process 16
Brisbane’s Economic Snapshot 17
Lord Mayor’s Economic Development Steering Committee 19
What we heard from Industry 20
Acknowledgements 21

Brisbane 2022 New World City Action Plan 04

TARGETS THE VISION FOR BRISBANE 2022
The 2012 Brisbane
Economic Development
WHAT DEFINES A NEW WORLD CITY?
Plan set 2031 targets The Brisbane, Australia’s New World City vision first
for economic output, emerged in 2008. Economists have since used the term to
employment and per benchmark a range of cities worldwide that have similar
capita income. These traits and assets to Brisbane and arguably the same
remain the guiding potential to leverage those assets to elevate them onto
benchmarks for the the world stage.
Brisbane 2022 Plan.
These cities:
• Are mid-sized

$217b ECONOMY
•
•
•
•
Are affordable
Are agile
Offer quality education options
Have expert specialisations within a
managed metropolis

1.5m
• Offer an optimal work-life balance
• Have efficient infrastructure
• Have problem-solving capabilities
• Have low congestion, inflation and pollution
JOBS
• Are safe and secure

$75k
Brisbane now sits alongside a select group of 24 cities that
includes Barcelona, Miami, Calgary, Singapore, Tel Aviv,
San Diego and Cape Town for example that all possess
these ‘New World City attributes’.
PER CAPITA INCOME

05 Lord Mayor’s Economic Development Steering Committee 2015

These energetic, emerging global gateways compete for talent, capital,
innovation, students, visitors and major events.
On a global scale, New World Cities should also:
• Be among the world’s top 100 cities for commercial
investment
• Be among the world’s top 100 cities for visitors, innovation
or brand
• Be in the top 20 in at least one key industry
• Be globally recognised for at least one quality

Brisbane’s trajectory is trending the right way to achieve these

ambitious benchmarks. Today, it is the 172nd biggest city in the world,
but significantly, it sits inside the top 80 for globally-linked economies.
And since 2000, Brisbane is among the top 30% of the world’s fastest-
growing cities, especially in terms of job creation.

NEW WORLD CITY ECONOMIC DEVELOPMENT

The aim of becoming the pre-eminent New World City by 2022 –
a globally-connected, prosperous city with an enviable, irresistible
lifestyle quality – has been the guiding framework for the
Brisbane 2022 New World City Action Plan.
The report outlines why and how
seven key economic priorities
(following page) should be the
focus for increasing the city’s
export revenue to ensure its long-
term sustainability.

Brisbane 2022 New World City Action Plan 06

 SEVEN KEY ECONOMIC PRIORITIES

1
7 BRISBANE’S
GROWTH
SECTORS
2
TEAM BRISBANE TALENT AND SKILLS

Knowledge-based and
Corporate Services
Accommodation and Visitor Economy
Higher and International Education
Energy and Resources
Creative and Digital
DIVERSE DISTRICTS
BRISBANE REGION Property Development and Construction
AND PRODUCTIVE
APPROACH Advanced Manufacturing PRECINCTS
Food and Agribusiness (BUSINESS IMPROVEMENT AREAS)

6 SMALL AND MEDIUM

3
ENTERPRISES START-UP
ECOSYSTEM

5
07 Lord Mayor’s Economic Development Steering Committee 2015
4
KEY RECOMMENDED ACTIONS

1
Recommended Actions
1. Provide support for conferences per year,
Brisbane businesses that 50,000 delegate days
trade globally to help per month, consistently
BRISBANE’S GROWTH them compete and grow earning a top 50
SECTORS (Brisbane’s eight growth International Congress and
sectors) Convention Association
The report recommends ranking city in the world
2. Attract more regional
focusing on eight specific
Asia Pacific headquarters 7. Brisbane Marketing will
industry sectors that will
and centres of excellence; seek to develop at least
have the biggest impact
more leading education four significant city-wide
transitioning Brisbane’s
institutions and student sponsorship partnerships
current economic profile to
accommodation; more with major corporations
be more global-facing.
tourism infrastructure, in Asia to assist with
Those industries are: more vibrant precincts and the city’s economic
• Knowledge-based and strategic infrastructure; development aspirations
Corporate Services more Brisbane-based
8. Build upon Brisbane’s
businesses in our eight key
• Accommodation and post-G20 profile with a
growth sectors
Visitor Economy bold 2022 New World City
3. Activate and promote international campaign
• Higher and International Brisbane’s Knowledge-
Education 9. Secure more direct
Based and Corporate
international airline
• Energy and Resources Services capabilities
services and attract more
to global markets with
• Creative and Digital visitors via our current
emphasis on the Asia
connections
• Property Development and Pacific region. Includes
Construction business delegation 10. Pursue cruise ship terminal
missions to key markets opportunities to attract
• Advanced Manufacturing more cruise ships and
4. Explore a new tourism
• Food and Agribusiness passengers and leverage
funding model so we
Brisbane’s attractions via
These sectors have been can increase visitation
the river and Moreton Bay
identified as the city’s future for the tourism and
key economic drivers based accommodation sector 11. Establish Brisbane as
on the fact they have the through an Events and a leading Asia Pacific
potential to be globally traded Conventions Bid Fund Cultural Hub by escalating
or part of global supply the prominence of the
5. Attract and grow major
chains; are major employers Asia Pacific Screen
events; our goal is at least
in Brisbane; align to those Awards, Brisbane Asia
one significant drawcard
identified by the Federal Pacific Film Festival and
event per month
Government as Australia’s other cultural events
growth sectors. 6. Win more conventions
and business events by
hosting 40 international

Brisbane 2022 New World City Action Plan 08

09 Lord Mayor’s Economic Development Steering Committee 2015
2
TALENT AND SKILLS
3
DIVERSE
In a knowledge economy, DISTRICTS AND
talented people are the most PRODUCTIVE
essential and most scarce
resource. The majority of
PRECINCTS
focus groups suggested An important aspect of our
Brisbane’s lifestyle was a New World City evolution
core competitive advantage is the identification and
to attract and retain skilled shaping of our unique
people to/in the region. precincts and districts, which
reflect our industry, retail
Recommended Actions and entertainment clusters.

1. Attract and retain 5. Create a Lord Mayor’s Recommended Actions

students and talent from ‘Next Generation’
all over the world as 1. Map Brisbane’s key
Engagement program to
a leading Asia Pacific districts and precincts
provide opportunities for
Education, Enterprise by industry clusters and
the leaders of tomorrow
and Career Hub defining attributes, to
to play a significant role
identify and prioritise
in shaping Brisbane’s
2. Develop a Team Brisbane trends and opportunities
future
talent and skills group
to work with and advise 2. Create a Business
6. Increase the number
industry and providers Improvement Area (BIA)
of CoderDojo graduates
on Brisbane’s education fund to incentivise asset
from 600 to 1200 per
and training needs owners and provide
annum
a catalyst for new
3. Create a Lord Mayor’s 7. Start a ‘City Education initiatives that accelerate
Global Student Showcase’ program the development of key
Internship program that offers potential strategic areas
engaging Brisbane students a two-week
businesses to provide 3. Activate city-wide
orientation to influence
more employment and meetings between
their decision to study in
enterprise pathways for key precincts to share
Brisbane
our students knowledge, coordinate
efforts and foster greater
4. Create a Lord Mayor’s collaboration
international talent
repatriation program as
part of Team Brisbane
Global Network to
encourage former
residents and students to
work and live in Brisbane

Refer to [Link]/2022plan for all recommendations. Brisbane 2022 New World City Action Plan 10
 4
START-UP
5
SMALL AND
6
BRISBANE REGION
ECOSYSTEM MEDIUM APPROACH
Technology-based jobs have ENTERPRISES This report considers the
a larger multiplier effect than Brisbane’s SMEs will play Brisbane economy as a much
jobs in any other sector and an important role in the larger SEQ footprint. Growth,
are central to New World City evolution of our New World tourism, export, investment
economies. It’s been found City economy. As such, and infrastructure strategies
that for each new position enhanced education, support, therefore must take a regional
filled in the sector, five networking and collaboration perspective.
additional jobs are created in have been prioritised.
other sectors.
Recommended Actions
Recommended Actions 1. Form a Brisbane Region
Recommended Actions
1. Develop Brisbane Economic Development
1. Lead Brisbane Steering Committee to
Marketplace, an online
Entrepreneurship 101 oversee Brisbane 2022
collaboration platform
training program to Plan implementation
for start-ups and SMEs,
inspire our city’s future
which will enable local 2. Engage Council of Mayors
entrepreneurs
businesses to connect with (SEQ) to investigate the
2. Co-create Brisbane start- the community to access feasibility of appointing a
up hub through a joint the resources they need to Chief Economist
venture special purpose innovate and grow
vehicle 3. Activate Brisbane region
2. Work with CCIQ, State ‘earn back’ funding model
3. Lead Asia Pacific
Government and small based on economic
entrepreneur attraction
business networking growth
and exchange program
& advocacy groups to
4. Double Brisbane’s Visiting 4. Activate and leverage
coordinate education,
Entrepreneurs program Brisbane region industry
networking and
5. Create an Asia Pacific support of Commonwealth
development opportunities
region start-up and Games. Continue to
3. Create a digital explore feasibility of 2028
creative event in Brisbane
connectivity map Olympic Games bid
for Brisbane, highlighting
5. Work with Council of
for business the
Mayors (SEQ) on regional
alignment of high-speed
collaboration for future
broadband provision
infrastructure, public
4. Change Council transport, freight and
procurement processes logistics requirements
to be more accessible for for SEQ
SMEs and start-ups
6. Pursue ongoing alignment
of Brisbane’s land use,
infrastructure and
economic development
strategies
11 Lord Mayor’s Economic Development Steering Committee 2015
7
TEAM BRISBANE WHAT WE HEARD FROM
One of the strongest recurring
themes from the focus groups
FOCUS GROUPS
“
was the need to develop a
more effective approach to
 he precinct concept
T
system coordination that brings greater efficiency by
achieves a better connected
economic development
clustering knowledge.
”
“
ecosystem.
Think about Greater Brisbane
Recommended Actions as an entity including north
1. Continue to grow Team and south coasts, Ipswich,
Brisbane culture across the and Toowoomba. From
wider Brisbane region
that approach there is an
2. Develop new economic
obvious need for much better

”
development funding
models and partnerships connectivity.

“
that deliver ‘Team Brisbane’
co-investment based on Networks – tapping into the
shared responsibility, global market, international
shared costs and shared
benefits
expat community and other
entrepreneurs for solutions
3. Lead development of a
Team Brisbane Global and opportunities. Being
Network program strong locally, but building
to encourage global
participation in Brisbane
international networks.
”
“
2022 New World City
Action Plan
Build on our people/
knowledge capital as
4. Lead a New World
Cities Alliance to Brisbane’s point of difference
strengthen Brisbane’s – with appropriate governance.
global positioning as a
Create entrepreneurial zones,

”
model New World City and
inform context, content and but not in isolation.

“
partnerships for the Asia
Pacific Cities Summit  e need design at our heart,
W
in everything we do.
”
Refer to [Link]/2022plan for all recommendations. Brisbane 2022 New World City Action Plan 12
 WHAT IT MEANS FOR RESIDENTS
Importantly, one of the key characteristics that categorise New
World Cities is the lifestyle quality their urban environments afford.
Brisbane, like other cities that currently fit the profile, has an
enviable quality of life for residents, an easy commute, generous
green spaces, a rich cultural offering, world-class career and
business opportunities, sustainability as a priority, easy access to
leisure activities and a healthy environment.
Developing further as a New World City is anything but a grow-
at-all-costs exercise, rather, a strategic, ‘smart growth’ formula
that affords and maintains desired liveability for residents and
enhances existing city benefits and assets.
This formula nurtures a strong and diverse economy primarily
driven by revenues generated from global markets that purchase
skills and products in which New World Cities specialise.
Brisbane residents and visitors who enjoy our burgeoning arts
and culture scene, the world-class food and entertainment we
have and our open, friendly way of life will see those qualities
amplified as our New World City continues to evolve.
It is significant that what separates New World Cities from
their larger ‘old world’ counterparts is a realisation that lack of
space and affordability, high pollution and city congestion have
emerged as significant problems for future growth, quality of life
for residents and the ability to attract talented people.
These lessons learned play a pivotal role in the smart growth
formula for New World Cities.

13 Lord Mayor’s Economic Development Steering Committee 2015

THE PLAN’S AMBITIONS FOR BRISBANE 2022
LOCAL GLOBAL

•  city that offers an exceptional quality

A •  mid-sized Asia Pacific hub that is a
A
of life and a breadth of employment leader in defining and refining a new
opportunities that means the vast Asia Pacific culture and identity
majority of Brisbane residents need
•  connected city through world-class
A
not go elsewhere to fulfil their career
infrastructure, strong international
aspirations
networks, direct flights to key hub cities,
•  igh average incomes across all socio-
H trade and innovation exchange
economic groups •  city that is a magnet for talented
A
• Host 12 drawcard events per year Australians and immigrants, resulting
in a diverse population that facilitates
•  n innovative city that expresses its
A connections and trade with all parts of
creativity through new companies, the world
products, services and ideas relevant to
global markets •  recognised centre of higher
A
education with specific relevance to the
•  n open, friendly city without the
A Asia Pacific region
congestion and socio-economic
• A leading city in the ‘business of cities’
divisions found in larger cities
•  leading education hub in
A
•  diverse, multilingual and multicultural
A
the Asia Pacific
workforce
•  ne of the world’s top 60 cities
O
•  city with highly visible, connected,
A
for foreign direct investment
and productive precincts
• In the top 20 cities globally in at least
•  city where business, governments,
A
one key industry
institutions and the wider community
work together to build a greater •  trong growth sectors that collaborate
S
Brisbane locally to compete globally

•  city that helps lead SEQ/Greater

A • In the top 50 destinations for
Brisbane toward thinking, planning, international conferences, with total
and taking action to build a stronger delegate days across all business
events of 600,000 per year
and more inter-connected city with
efficient, reliable, and frequent public •  e among the world’s top 100 most-
B
transit infrastructure visited cities

Brisbane 2022 New World City Action Plan 14

 THE CONSULTATION PROCESS
The focus The great cities of the world are those whose communities share a
groups ran from vision for their city and work together to achieve it. The outcome of
early February that shared goal is enhanced social and economic prosperity for all.
through April
2015 and The Lord Mayor’s Economic Development Steering Committee went
comprised into the report-planning phase with that as a guiding principle. It
more than 600 sought to embrace and share the insights of our community to
attendees. deliver a plan that ultimately unites and offers benefit to everyone.
Additional
consultation
The focus groups and original 150-strong business forum conducted
meetings at City Hall in late February 2015 captured the critical thinking of key
resulted in industries that have most impact on our local economy and social
more than 1000 wellbeing now and into the future.
people having The groups were:
input to the
report.
• Small & Medium Enterprises
• Start-ups
• International education
• Business events
• Major events, activation & tourism
• Investment attraction
• Creative & digital industries
• Academic & industry research
• Food & agriculture
• Knowledge-based corporate services
• Energy & resource industries
• Key economic precincts
• Infrastructure
• Brisbane Asia Pacific Creative Forum
• Education/workforce development
In some cases, particular industry sector experts were spread
across a range of groups to provide insights. In the property
sector, for example, representatives from industry associations,
consultants, government agencies and public and private developers
had a presence in five focus groups. The same can be said of
representatives from the arts and sporting communities.
Further to the comprehensive consultation process, a parallel
research program was undertaken to provide context to the
discourse and also identify key areas of opportunity. The research
team included members of the University of Queensland’s School of
Geography, Planning and Environmental Management and Brisbane
City Council’s City Planning and Economic Development Unit.
The Steering Committee’s findings were also informed by global
best practice and experts headed by Professor Greg Clark, one
of the world’s foremost urbanists and key advisor to a range of
international cities.

Refer to [Link]/2022plan for details of focus group commentary Brisbane 2022 New World City Action Plan 16
 BRISBANE’S ECONOMIC SNAPSHOT
■■ Fuelled by strong population and employment growth,
Brisbane’s economy increased in real terms by over 60%
from $81.6b in 2000-01 to $130b in 2010-2011; contributing
almost half (48%) of Queensland’s economic output.
(Source: Queensland Government Statistician’s Office,
Experimental Estimates of Gross Regional Product, 2000-01,
2006-07 and 2010-11)

■■ Brisbane’s economy continues to expand, diversify and

strengthen. From mid-2011 to early 2015, employment in
Greater Brisbane increased by almost 50,000 additional
jobs, taking total employment from approximately 1.1 million
to 1.16 million. Going forward, it is expected that as Brisbane
strengthens its high-value exporting sectors, employment
growth will be strongest in highly skilled occupations, to
deliver on target growth of 300,000 additional jobs to the
Brisbane economy by 2025-2026 while also contributing
to rising average incomes for Brisbane residents (Source:
Tourism Research Australia, National Visitor Survey and
International Visitor Survey, June 2013)

■■ Affirming Brisbane’s ongoing transformation to a knowledge

economy, the strongest employment growth has been
experienced in the healthcare and professional services
sectors. Healthcare grew by almost 25,000 jobs to reach
a total of 151,000 in early 2015, while professional services
employment increased by almost 19,000 jobs to reach a total
of almost 111,000. (Source: ABS Labour Force Statistics)

■■ Transformation to a more technology-intensive economy

is also visible in the employment data which shows a shift
in employment away from manufacturing and agriculture
into more knowledge-intensive service sectors (Source:
Australian Bureau of Statistics (ABS), 2006-2014)

■■ Tourism is one of Brisbane’s largest service exports and as a

result of Brisbane’s strong emphasis on conventions, as well
as education-related tourism, has proven remarkably resilient.
In 2014, the estimated value of visitor expenditure from both
domestic and international visitors in Brisbane was around
$4.75b. International visitation, which accounts for over 30%
of total tourism expenditure, has been growing strongly,
recording 912,000 visitors in 2011 and rising to 997,000
visitors in 2014 (Source: Tourism Research Australia, National
Visitor Survey and International Visitor Survey, September
2011 and 2014)

17 Lord Mayor’s Economic Development Steering Committee 2015

 ■■ Greater Brisbane’s population increased by an additional
127,000 people between 2011 and 2014 to reach a total
population of 2.27m by mid-2014. This reflects an annual
average growth of 1.9% per year between 2011 and 2014
(Source: ABS Regional Population Growth, CAT3218.0, 2013-14)

■■ Buoyed by the strong performance of the mining and

resource sector, by June 2013-14 the Greater Brisbane
economy had grown to $146b. (Source: Brisbane City Council
estimates derived from Queensland State Accounts and
Queensland Government Statistician’s Office ‘Experimental
Estimates of Gross Regional Product, 2000-01, 2006-07 and
2010-11’)

■■ Since the global financial crisis, more challenging economic

conditions have slowed employment growth in Brisbane.
Labour Force Survey data generated by the Australian
Bureau of Statistics provides an estimate of employment
growth in specific sectors. From the chart below, it can
be seen that strongest employment growth since 2011 has
been experienced in the knowledge services sector of the
economy, with energy and resources also growing well
but from a much smaller base. Most other sectors have
experienced weak growth, with food and agribusiness
showing the largest contraction in employment since 2011.
Further investigation is required to understand the source
of growth and decline in each sector over the period.

EMPLOYMENT GROWTH IN BRISBANE’S KEY SECTORS 2011-2014

Average Total
Knowledge-Based Services Employment 2011

Growth 2011-14
Energy and Resources

Education

Accommodation/Visitors

Creative and Digital

Food and Agribusiness

Advanced Manufacturing

Property and Construction

-10.0 10.0 30.0 50.0 70.0 90.0 110.0

Employment Growth (000’s)

Source: ABS Labour Force Survey 2011-2014 (Unpublished)

Brisbane 2022 New World City Action Plan 18

 LORD MAYOR’S ECONOMIC DEVELOPMENT
STEERING COMMITTEE
Appointed members: Ex officio members:
• Ian Klug • John Aitken
• Anna Rooke • Ian Bromley
• Geoff McIntyre • Brent Rees
• Max Lu
• Peter Savoff
• Rachel Crowley
• Russell Shields
• Russell Trood
• Schalk Pienaar
• Sean Ryan
• Shaun Munday
• Wayne Gerard

Ian Klug - Chair

Ian is Chairman of Brisbane Marketing.
Anna Rooke
Anna is CEO of QUT Creative Enterprise Australia.
Geoff McIntyre
Geoff is Managing Director of JLL Queensland.
Professor Max Lu
Professor Lu is Provost and Senior Vice-President
at the University of Queensland.
Peter Savoff
Peter is General Manager, Hotels for the Anthony John Group.
Rachel Crowley
Rachel is Head of Corporate Relations at Brisbane Airport Corporation.
Russell Shields
Russell is Chairman of Onyx Property Group.
Russell Trood
Russell is Professor of International Relations at Griffith University.
Schalk Pienaar
Schalk is founding director of Croomo,
a digital training development company.
Sean Ryan
Sean is State Director of News Corp Australia.
Shaun Munday
Shaun is Managing Director of Place Design Group.
Wayne Gerard
Wayne is CEO and co-founder of RedEye.

19 Lord Mayor’s Economic Development Steering Committee 2015

 WHAT WE HEARD FROM INDUSTRY
“We
have to sell the fact
we are a SAFE HAVEN in Asia.” •
“Create a ‘CONNECTION HUB’ between
industry and educational institutions who have the
talent.” • “Invest in a SIGNATURE DIGITAL EVENT for
the city” • “The precinct concept brings greater efficiency
by CLUSTERING KNOWLEDGE together.” • “We need to
think about SEQ AS A WHOLE… the integrated market of SEQ.”
• “A lot of it doesn’t require investment but BRINGING PEOPLE
TOGETHER.” • “There is a big sleeper around AUTOMATION.” •
“We need DESIGN AT OUR HEART in everything we do.” • “This is
about a TALENT strategy. It has to be HOLISTIC starting at high school.”
• “Key economic precincts can INFLUENCE THE CULTURE of an entire
city.” • How do we get Brisbanites (sic) to become ADVOCATES of the
city’s offerings?” • “The BEAUTY OF BRISBANE is in its precincts” •
“We need to EDUCATE BUSINESS about the digital dividend that can
deliver their bottom line.” • “You keep the city LIVEABLE and provide
for density, housing and a metro system (and) your KNOWLEDGE
WORKERS will stay in the city.” • “SOCIAL CAPITAL is a missing
metric” • “If we are a YOUNG, SMART, ENERGETIC CITY,
then sports events fit right into that.” • “We want to see
NIGHTLIFE beyond 8pm” • “The value in this BIG DATA
is not the data itself, it is what you can turn it into,
KNOWLEDGE.” • “DRIVING
INNOVATION inside existing
businesses makes jobs.” •
“…KEY PRECINCTS can
influence the culture of
an entire city.” • “We
need LIVING STREETS.”
• “A physical centre
location like ‘START-
UP LAND’ would
go a long way to
connectedness” •
“Prioritise infrastructure.
• “We need a digital
thread that weaves a
SCALABLE DIGITAL
tapestry.”

Brisbane 2022 New World City Action Plan 20

 ACKNOWLEDGEMENTS
The Steering Committee would sincerely like to thank the individuals
connected to the 500 different businesses, organisations and associations
who contributed so much to this report.

AAM Group Brisbane Markets Ltd DMA Partners

4impact Group Brisbane Powerhouse Domino’s
55 Comms Brisbane Racing Club - Eagle Farm Economic Development Queensland
9 Strategic Brisbane Times Ecotech
ABB Group Brisbane West Chamber of Commerce
Eden Ritchie Recruitment
Acaché BROWNS English Language School
Emporium Hotel
ACBC QLD Buding Social Media
Energex Limited
Acchoir Group Business Angels
Environmental Resource Management
Acciona Business Depot
ACIL Allen Consulting Business Models Inc EPICURE at Brisbane City Hall

Advisian Business South Bank Ergon Energy

AEC Group Business Success Group ERM Power
AECOM Calibre Consulting Ernst & Young
AEG Ogden Campbell Arnott’s Esri Australia
AEIT Cardno Fairfax Media
AIBC Careers Australia Ffrench Connection
AIIA Carillon Conference Management (CCM)
First Solar
Airtrain Caxton Street Development Association
Four Points by Sheraton Brisbane
Allens CCIQ
Fragomen
Anthony John Group CCPIT Commercial Legal Counseling and
Complaining Center Fugro ROAMES
ANZ Banking Group Limited Brisbane
APP Corporation CGI Consulting Gambaro Hotel

APPEA Channel Nine GBST

ARC Centre of Excellence for Robotic CHARLTON BROWN GHD
Vision China Eastern Airlines GIS People
Architectus China Real Estate Chamber of Grant Thornton
Aria Property Group Commerce
Graystone
Arts Queensland (Qld Govt) China Union Pay
Griffith University
ARUP CISCO
CitySmart Halfbrick Studios
Asia Link
Clayton Utz Haystack
Asia Pacific Screen Awards & Brisbane
Asia Pacific Film Festival Cockatoo Coal Limited Healthy Waterways
Association of Mining and Exploration Coffey Geotechnics Hear and Say Centre
Companies Inc. Commonwealth Bank of Australia Herbert Smith Freehills
Aurizon Conrad Gargett Hines Management
AusIndustry Consulate-General of Japan in Brisbane Hopgood Ganim
AustCham Beijing Corrs Chambers Westgarth
Housing Industry Association Ltd
AustCham Shanghai Council of Mayors (SEQ)
Howard Smith Wharves
Austmine Ltd Cox Rayner Architects
HSBC Bank Australia Limited - Brisbane
Australian Child Care Career Options CQUniversity
Australian Country Choice Pty Ltd Huawei
CRC Mining
Australian Industry Group CRC ORE Huckleberry Australia Pty Ltd
Australian Institute of Architects Croomo Hudson
BBS Communications CSIRO ICMS Australasia Pty Ltd
BCM CSIRO’s Digital Productivity Flagship Independent IT professional
BDO Data#3 Independent Schools Queensland
Bechtel Australia David Macfarlane Consulting Initiative Capital
Beijing Caissa International Travel Davidson Innovation & Digital Ventures
Services
DDH Graham Limited
Innovative Business Concepts
Beijing UTour International Travel
Deloitte
Services Interfinancial Ltd
Department of Agriculture & Fisheries
Bentleys Chartered Accountant International Education Services Ltd
Department of Foreign Affairs and Trade
Blue Box (IES)
Department of Infrastructure, Local
Blue Sky Alternative Investments International Energy Centre (IEC)
Government and Planning
Bondi Labs Interport Cargo Services
Department of Natural Resources
Bornhorst & Ward and Mines Ipswich City Council
Brisbane Airport Corporation Department of Science, Information iQ Capital Management
Brisbane City Council (BCC) Technology and Innovation
ISPT
Brisbane Convention & Exhibition Centre Department of State Development
Itegran
(BCEC) Department of the Premier & Cabinet
Brisbane Development Association Jacobs
Department of Tourism, Major Events,
Brisbane Festival Small Business & Commonwealth Games James St Initiative
Brisbane International Tennis Department of Transport & Main Roads Jasstech Solutions
Brisbane Lions Dexus Property Group JLL

21 Lord Mayor’s Economic Development Steering Committee 2015

Josephmark QIC State Government
Just Invest Qiming Ventures State Library of Queensland
Kath Rose & Associates Qld Alliance for Agriculture & Food Stefan
KDPR Innovation
Stockland
King & Wood Mallesons Qld Cricket
Suncorp Stadium
KPMG Qmusic
Supply Chain & Logistics Assoc. Australia
Laing O’Rourke Queensland Art Gallery/Gallery of
Modern Art (QAGOMA) TAFE Queensland
Langano Business Strategists
Queensland Ballet Tanda
LehmanBrown
Leighton Properties Queensland Government - Department Tatts
Lend Lease of State Development, Infrastructure and Taxi Council of Queensland
Planning (DSDIP)
LGAQ Technology One
Queensland Government - Department
Life Sciences Queensland Tencent
of Tourism, Major Events, Small Business
Liquid State Tennis Australia
& the Commonwealth Games
Little Tokyo 2
Queensland Institute of Business and Terri Cooper Networking Event
Macquarie Technology (QIBT) The Eagle Academy
MacroPlan Dimasi
Queensland International Institute (QII)
Mantle Group The Grattan Institute
Queensland Museum & Sciencentre
McCullough Robertson Lawyers THG Resource Strategists
Queensland Performing Arts Centre
MindHive Think: Education group
(QPAC)
Minpac Modular Three Plus
Queensland Rail
Minter Ellison
Queensland Resources Council (QRC) Tianjin Economic -Technological
Mission Australia
Queensland Symphony Orchestra Development Area
ML Design
Queensland University of Technology Tourism & Events Queensland (TEQ)
Monster Solutions
(QUT) Tourism Australia China
Museum of Brisbane
Rail Skills Australasia Trade and Investment Queensland (TIQ)
National Association of Community
Legal Centres Ray White
TransEduCom Pty Ltd
National Retail Association Ltd (NRA) Red Hat Asia-Pacific Pty Ltd
Translational Research Institute
News Corp Australia Red Suit
TransLink
NICTA Redeye Apps
Triathlon Australia
Norton Rose Fulbright Regional Development Australia
Tritium
Novion Property Group Regus Brisbane
Reload Media U&U Recruitment
Novus Urban
Office of the Lord Mayor RetireAustralia UDIA (Qld)

Office of the Queensland Chief Scientist Rick Antonson Uniqlo

Onyx Property Group River City Labs Uniquest
Open Data Institute Queensland Riverside Marine United Overseas Bank Limited
Ord Minnett RLMS University of Queensland
Orient Group RNA University of the Sunshine Coast
Orient Speech Pathology Robert Walters Brisbane
Urban Art Projects
OzAccom + Rowland Pty Ltd
Urban Futures Brisbane Board
PanAust RPS
Urbis
Parsons Brinckerhoff Santos
USQ International
Peabody Energy Australia Sarina Russo/JCUB
Peet Schenker Australia Vale

Phoenix Tours Beijing Screen Queensland Pty Ltd Valley Chamber of Commerce
Pine Lodge Incorporated
Senex Energy Limited
Place Design Group Pty Ltd Shanghai Waigaoqiao Free Trade Zone Vanke Group
[Link] Shamrock Civil Engineering Vidotto Group
Populous Shenzhen Foundation for International Vincents (Accountants)
Port of Brisbane Exchange and Cooperation Virgin Australia
Portfolio Projects SIBA
Volunteering Queensland
POTU Australia Silk Logistics Group
WG Architects
Prettygreat Singapore Airlines
Wiley & Co Pty Ltd
Primetime Sofitel Brisbane Central
WorkPac Group
Property Council of Australia South Bank Corporation
Workplace Edge
PSA Consulting Spike Innovations
Pullman Brisbane King George Square St Joseph’s Nudgee College WorleyParsons

PWC St Margaret’s Anglican Girls School Xstract Mining Consultants

Qantas St Paul’s School Yellow Cab Co
QGC St Vincent de Paul Zinc Recruitment

Brisbane 2022 New World City Action Plan 22

 ACTIVATING TEAM BRISBANE TO SHAPE OUR NEW WORLD CITY

“Brisbane is brilliantly positioned

to sell to the world the things the
world needs. The world needs
education and medicine as well as
fantastic visitor and amazing cultural
experiences.”
-Professor Greg Clark,
LEADING GLOBAL URBANIST

Refer to [Link]/2022plan for full report.

Compiled by the Lord Mayor’s Economic Development Steering Committee.