Realtooth Dental Organization
1.Suggest 3 key improvements for the landing pages
n https://realtooth.co.in/ to increase conversion
o
rates.
Answer-
· A
dd some more USP( Unique Selling Proportion) of the
company. Highlight the primary outcome your audience wants
such as “Low-Cost Dentistry, High-Quality Results.”
· Include Limited time offers or benefits that will catch up in the
mind of the visitors and gets their immediate attention- “Get a
Free Dental Consultation only X slots left!" or "Offer valid for
the next 7 days (Valid Until [date])”
· O
ffer immediate assistance to visitors who have questions or
concerns. There should be alive chat sectionproviding
immediate answers for the visitors
2. Keyword Research
Keywords Search Volume
best dental clinic in lucknow High
best dentist near me High
dental clinic near me Medium
cheapest dentist in lucknow Medium
dental appointment online High
dentist appointment now High
dental clinic near by Medium
More keywords can be added accordingly to the dental services provided
3.
For this there should be Single Theme Ad Group Structuring
here will be one campaign and multiple ad groups for each specific theme
T
different ad group. Each ad group will be based on a single concept, topic,
or theme (e.g., "Teeth Whitening," "Dental Implants").
Each ad group having 2 ad copies
This ensures all ads and keywords align with that one theme.
Ads in each theme are tailored to match the theme and keywords,
increasing relevance and improving Quality Score.With a focused structure,
you can control bids and budgets at a more detailed level, optimizing for
ROI.
. S
4 caling stratergy if we have to generate 1,000
leads per month from google ads.
se day parting to allocate budget during peak hours/days with the highest likelihood of
U
lead generation.
ocus on high-performing campaigns and scale budget by 10-20% weekly while
F
keepingan eye on ROI.
ingle-Theme Ad Groups (STAGs):Campaignsare divided into tightly focused ad
S
groups based on services, locations, or customer needs.
Example:
ampaign 1: "Teeth Whitening Services."
C
Campaign 2:"Dental Implants Near Me."
This ensures high relevance, better CTRs, and Quality Scores.
xpand Keywords:
E
High-intent keywords:"best dentist near me," "affordable dental service."
GoogleKeyword Planner for suggestions.
Match Types:
Phrase Match and Exact Matchfirst.
Phrase Match Modifieronlysparinglyto scale.
Negative Keywords
Updatedperiodicallytoavoidirrelevant traffic andbudgetwaste.
Ad Copy and CTAs
ultiple ad headlines and descriptionstesting(A/B Testing).
M
Promotionofferssuchas "Free Consultation"or"T
eeth Whitening from ₹499."
Urgency:"Offer Ends Soon.
Location Extensions:Displayyour clinic's address.
Landing Page Optimization
ast Loading Times:Pagesshould load in <3 seconds.
F
Mobile Optimization: Morethan 50% of traffic is mobile.
Clear CTAs: Use buttons like "Book Appointment"or"C
all Now."
implified Forms:Reducefieldsto the bare minimum (e.g., Name, Email, Phone).
S
Social Proof: Add testimonials, certifications, and reviews.
Retarget visitors who didn't convert with Display or YouTube Ads.
Example: "StillSearching for Affordable Dental Care? ScheduleYour FreeConsultation
Now!"
Monitormetricson a regular basis: CTR, Conversion Rate, and CPL (Cost per Lead).
Pause underperforming keywords or ads.
Utilize Google Ads Scripts or AI tools toautomaticallyadjustbids.
Whenour campaignshavereached a stable CPL, increase daily budgets by 10-20%.
Explore advanced targeting, suchasLookalike Audiences (through Google Ads
Audience Insights).
