Financial Services Development Council
The Financial Services Development Council (FSDC) was established by the
HKSAR Government in 2013 as a high-level, cross-sectoral advisory body to
engage the financial services industry in formulating proposals to promote
the further development of Hong Kong as an International Financial Centre
through research, market promotion and human capital development.
Senior Manager (Market Promotion) (Ref: SM (MP))
Key Responsibilities
The Senior Manager role takes a cross-functional approach to align
integrated marketing efforts. This position is integral to driving cohesive
and impactful initiatives that advance the organization's strategic objectives
and promote the financial services industry both locally and internationally.
Marketing, Communications, and Event Management
1. Drive the development and production of high-quality marketing
communication collaterals, press materials, digital media content,
publications, reports, and presentations;
2. Plan, organize, and execute sponsorship and industry events of various
scales and formats, including physical and virtual conferences, webinars,
and other industry engagements. Ensure seamless coordination and
delivery of high-quality deliverables from inception to completion;
3. Formulate robust publicity strategies and develop high-quality press
materials with a proven track record of successful corporate
communications and PR initiatives and achievements. Maintain strong
relationships with financial media outlets and key stakeholders;
4. Support the development and execution of comprehensive marketing
campaigns (B2B and B2C) to deliver impactful, results-driven strategies,
with prior experience in media strategy, advertising, and collaboration
with media buying and creative agencies, along with strong knowledge
of marketing practices, trends, and audience engagement;
5. Collaborate with industry bodies, business partners and stakeholders,
both locally and internationally, to drive partnership initiatives and
activities across different sectors of the financial services industry;
6. Engage with the Board of Directors and Committees to support team
initiatives promoting the financial services industry, provide secretariat
support, and enable effective communication; and
7. Perform any other duties as and when required.
Requirements
1. Bachelor’s degree or equivalent; preferably in communications, public
relations, marketing or related disciplines.
2. At least 7 years of experience in corporate communications, marketing,
PR, or event management, ideally in the financial services industry,
with knowledge of social media and digital marketing.
3. Excellent bilingual copywriting and editorial skills are essential, with a
strong focus on attention to detail and timely execution.
4. Solid public relations experience with a proven track record of
successful corporate communications and PR campaigns, preferably
with strong relationships with local, Mainland China, and international
media.
5. A self-starter and strategic thinker with strong problem-solving skills,
a proactive can-do attitude, and the ability to adapt in fast-paced
environments.
6. Strong ownership, accountability, digital savvy, and multitasking skills.
Project management experience is a plus.
7. Effective communication and stakeholder management skills.
8. Fluent in both spoken and written English and Chinese.
Terms of Appointment & Package
A competitive remuneration package will be offered to the successful
candidate. Fringe benefits include paid leave, medical insurance and MPF.
How to Apply
Interested candidates please send, in not more than four pages
altogether, a letter of application and a curriculum vitae setting out the
details of qualifications, previous work experience, current and expected
salary by email to recruitment@[Link] on or before 16 March
2025. Applicants not invited for an interview within 8 weeks from the closing
date may consider their applications unsuccessful. For enquiries, please call
2493 1313.
All applications will be handled in strict confidence and the information collected will only be used for recruitment-
related purposes. All information on unsuccessful candidates will be destroyed after 6 months from the close of
application.
