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Communication
What is communication .?
The exchange of thoughts, messages, or the like, as by speech, signals or writing.
To express oneself in such a way that one is readily and clearly understood.
Methods of Communication: One-Way:
Memo, fax, e-mail, voice mail, letter.
Two-Way:
(
Phone call, in-person. Team meetings, consulting, consensus, decision making, group problem solving.
Collaborative:
_
Communication Advantages
Increase productivity. Reduce stress. Better understand what others are saying. Better understand how to get your message across. Enhance relationships. Save time and money.
CORPORATE
What is corporate .?
Corporate related to corporation Increasing the GDP of nation
Brand name MNCs International business Large organization High public share No. of sub branch's in world wide
Corporate communication
Fathers of Corporate Communication
Paul Garrett
Click to edit Master text styles 1931. Second level Third level Develop effective Fourth level promotion. Fifth level
VP of PR for General Motors in
publicity
&
Employees first in communication line of information.
Communication using words
with and
the deeds
public with
meaning they understood.
Arthur Page
VP for PR at AT&T in 1927 Communication is a management function with voice in senior executive team Page developed ethical code corporate communication an for
Click to edit Master text styles Second level Third level Fourth level Fifth level
message sender
Public Relations
news receiver
feedback
What is corporate communication .. ?
Corporate communication is managing an organization's
internal and external communications. Its includes .. Advertising
Marketing Communications Marketing Public Relations
Advertising is paid and controlled mass communication with a purpose to impart. Marketing Communication is the branding of products, services, and organizations including such areas as consistency, differentiation, equity, identity, imaging, loyalty, positioning, publicity, promotion, relationships, and reputation. Marketing is the management function which creates products or services to fill public needs and then persuades the public to buy the products or services. Public Relations is the management function which creates policies and actions to fill public demands and then persuades the public to approve the policies and actions.
The structure of the media relations/advertising
Publishers Relations Editorial Relations Relations with Journalists
Publicity
The structure of the Public Relations
Public Relations
Business, Personal Non-profitPublic life,
Internal PR External PR Ownership Relations Corporate PR Product
mployee elations
Communication control
The path of the news from the sender to the receiver
Organisation News Agency
PR Agency
message
News
News
News
dustbin Readers,
message
message
Media
Listener, Viewer
message
News
dustbin
Internal communication
Integrated Corporate Communication
External Communication
The structure of the Corporate Communication
Corporation communication is classified in to two types ..
Internal communication
v
Internal corporate communication means the communication within a
particular company. EX:- business meetings, conferences, interviews, presentations or print media like brochures, newsletters.
External communication
v
The external corporate communication process includes elements like
advertising, marketing and public relations.
The structure of the corporate communication
(The main fields)
Internal Communication External Communication
Human Relations
Public Relations Marketing Communications
Promotion, DM, POS, etc.
Advertising
External relations Consumer relations, Product marketing PR, Media relations, Financial relations, etc Aid Policy Crisis Management
The structure of the internal communication
Leadersemployee
Leaders leaders
Employee employee
Leaders trade union
Leaders Owners
Internal organisation
Crisis Management
Aid Policiy
The structure of the external communication
Industrial relations
Professional relations
Consumer Relations
Media Relations
Financial Relations
Public Affairs
Issue management
Crisis Management
Aid Policiy
The theory of the corporate circles
MANAGEMENT Marketing Public Relations Human Relations
Corporate Employ PR ee M Relatio ns I PR p Relations Personal Marketin Hg
Product Place Price
Promotion Product Ownershi n
R I Organisatio
Developm.
Labor
External
Internal
M I = Market influence HR I = Human Relations influence
The tools of the effective Corporate Communication Public Relations
Pe rsona l Com m unica tion
Othe rs
Eve nts M e dia
Audiovisua l
P ublica tions
Method of internal communication
messa ge
News
messa Organisatio ge n messa ge
News
ion unicat omm onal C Pers
Public opinion, Environment
News
mess a New ge s
News
Mass comm unica tion
messa ge News messa ge News messa ge
Method of external communication
ordin iour co Behav ation
Organisatio messa n
messa ge
News
News
n c ts Personal conta
Market influence Group communications
Lobby ing
Public opinion, Environment
ge New messa s ge mess a News ge
Ai d p o licy
Todays Successful Professionals in Corporate Communication
Today the keys to success in corporate communication are multitasking, management, and integration. Its integrated corporate communication or integrated marketing communication. A combination of knowledge and skills in advertising, marketing communication, marketing, and public relations are expected in major industry. The greatest industry interest in communication professionals today is for individuals who have integrated corporate communication talent and skills and who desire supervisory positions and have a management capability and capacity.
Marketing and Corporate Communications What are the differences ....?
Marketing
Corporate Communication
Customer Defined set of channels
Multiple stakeholders Multiple channels
Variety Controlled of communication communication types Position a product or Positions an entire service organisation Less More room for creativity room for creativity Needs to be consistent Needs to be consistent with with product / brand corporate identity/corporate attributes brand attributes
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