TERM PAPER
Course code : BUS102
Course Title : Business-Basics, Ethics and Enviornment
Section : 30
Title : Think of a new product and prepare a business plan
Submitted by :
Md. Afssaruzzaman – 24304212
Submitted To:
ABU REZA MOHAMMAD ISLAM
Transmittal letter
Dear Sir,
It is our immense pleasure to inform u that we have successfully completed our
final term paper, assigned by you in the last of the semester in BUS101 course, on
our business plan which we are submitting along with this letter. A term paper
project like this has contributed in developing our knowledge about the formation
and operation of a business company. It would certainly help us in forming a
business career as some of us are from business and some from non-business
background.
We are here to inform you that we have tried our best to follow your instructions
and teachings throughout the course to form this business. We have also consulted
with people experienced in this business to learn more from their experiences.
While researching about the business impacts and procedures we faced many
challenges and had to conclude with unexpected results. We had to change many of
our prominent decisions to come up with a more profitable result. The legal
procedures and formalities were a bit lengthy which eventually we could
successfully complete. Overall, we had a very interesting and challenging time
incorporating this business.
It was a very enriching experience while preparing this report. We are grateful to
you and all other people who have consistently helped us with information and
guiding. We specially thank you very much for letting us have the opportunity to
work on this business plan and allowing us to experience what would definite
benefit our future. Please do kindly contact us if you need any assistance in
interpreting our project.
The product I choose is in beverage category ; pepsi , PEPSICo,Inc. is an American multinational food ,
Snack and beverage corporation.
Background Of The Buisness
PepsiCo was formed in1965 with merger of the Pepsi-Cola Company and Frito-Lay,Inc.,PepsiCo has since
expanded from its namesake product Pepsi Cola to an immensely diversified range of food and
beverage brands. PepsiCo products are enjoyed by consumers more than one billion times a day in more
than 200 countries and territories around the world/.PepsiCo generated more than 92 billion dollars in
net revenue in 2024 so far.
VISION :
BE THE GLOBAL LEADER IN CONVINIENT FOODS AND BEVERAGES BY WINNING WITH PURPOSE.
MISSION:
Create more smiles with every sip and every bite. By creating joyful moments through our delicious and
nourishing products and unique brand experiences.
PRODUCT DETAILS:
PepsiCo’s range of foods and beverages reflects how varied consumer tastes are around the globe.
There are many variations in beverage section besides pepsi, diet pepsi there are-
Gatorade
Aquafina
Mountain Dew
Lipton
Ocean Spray
Mug Root Beer
Soda Stream
Tazo
PepsiCo also covers a great snack section like-
Doritos
Fritos
Lay's
Tostitos
Sun Chips
Ruffles
Rice-A-Roni
Rity are the
BUISNESS ENVIORNMENT AND SWOT
ANALYSIS
Ethics and integrity are the foundation of a prosperous economic system. Acting ethically is imperative
parts of the business. PepsiCo deeply values and protects that regulators, business partners , consumers
and shakeholders place on them. Yet pepsi has a history of questionable behavior. The company has
lobbied against public health legislation targeting the obesity epidemic. It has Also been accused of
sorcing palm oil from unethical suppliers and engaging in deceptive marketing.
In terms of being socially responsible PepsiCo is dedicated to producing the safest, highest-quality and
best-tasting beverages and foods in every part of the world.
SWOT ANALYSIS
Analyzing company’s strengths , Weakness , opportunities and Threats is fundamental step.
PepsiCo strengths
- Strong brand recognition
- Strong leadership
- Customer Loyalty
PepsiCo weaknesses
- involved in numerous lawsuits
- Over dependence on carbonated drinks
- unhealthy perception of PepsiCo products
PepsiCo opportunities
- E-commerce and online coustomers
- consumers in developing markets
PepsiCo threats
- changing customers preferences
- intense competition
HUMAN SIDE OF THE BUISNESS
company has an annual worldwide workforce exceeding 315,000 , with operations in more than 200
countries and territories around the world. These employees work across various divisions and
locations, contributing to the company’s global operations.
PepsiCo’s organizational leadership
PepsiCo., like most large organizations, is ultimately led by a Chief Executive Officer (CEO) who is
assisted in their role by a selection of other V-level executives who hold lateral C-level positions, such as
the Executive Vice President and Chief Human Resources Officer.
The company’s executive leadership team also includes CEOs for PepsiCo’s geographic regions: North
America, Africa, Middle East, South Asia (AMSA), Latin America, and Europe.
At PepsiCo., the CEO is also the Chairman of the Board of Directors, which is the governing body of the
company. The board is elected by stockholders. PepsiCo’s Board of Directors provides critical guidance
to ensure its vision and strategy align with its mission. These dedicated individuals are responsible for
overseeing the company’s business strategy and affairs
PepsiCo’s organizational structure
PepsiCo’s organizational structure is primarily a hierarchical one with various levels of management and
reporting relationships. At the topmost level is the Chairman and Chief Executive Officer who oversees
the entire company and sets the strategic direction. there are several divisions and departments, Each
one typically has its own President or General Manager who reports to one of the high-level executives.
These divisional leaders are accountable for the performance of their specific business units and are
responsible for driving growth and profitability within their respective areas.
PepsiCo’s organizational leadership is structured to enable effective decision-making, communication,
and coordination across the company’s different divisions and departments.
MARKETING AND E-COMMERCE
E-commerce is a process of buying and selling tangible goods and services over internet. E-commerce is
a great opportunity for PepsiCo company. To compete with COCACOLA, Pepsi needs to get more global
customers via online service that will lead to some loyal consumers. To get more customers the
products need to be more familiar with customers. Internet advertising can gain more consumers.
business to business and business to consumers can serve as a efficient way to gain more profits. B2B
includes wholesalers and manufacturers, on the other hand B2C direct provide goods to the consumers.
ACCOUNTING AND FINANCE
PepsiCo Beverages North America, Frito-Lay North America, and Europe. The financial report disclosed
by PepsiCo is –
C:\Users\TURZO\Pictures\Saved Pictures\q2-2024-form-10q_f48zw9o12ynrij9e.pdf
CONCLUDE
To concise, PepsiCo is a popular brand. It has many strengths and opportunities, but also has many
lawsuit issues. But the capability to adjust in the consumer market in the changing world is quite
impressive and there PepsiCo company is living to their name. if they capitalize every opportunities and
work throughout their mission, then there is no better outcome than that
REFERENCES :WIKIPEDIA, BING
