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Research Topics in Entrepreneurship

The document lists a comprehensive set of topics across four main areas: Human Resources, Marketing, Finance, and Entrepreneurship. Each section contains various subtopics that address key concepts, strategies, and practices relevant to the respective fields. The topics cover a wide range of issues, from employee engagement and digital marketing to investment analysis and small business challenges.
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0% found this document useful (0 votes)
181 views7 pages

Research Topics in Entrepreneurship

The document lists a comprehensive set of topics across four main areas: Human Resources, Marketing, Finance, and Entrepreneurship. Each section contains various subtopics that address key concepts, strategies, and practices relevant to the respective fields. The topics cover a wide range of issues, from employee engagement and digital marketing to investment analysis and small business challenges.
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as XLSX, PDF, TXT or read online on Scribd

HR TOPICS

[Link] Topics
1 360Degrees performance Appraisal
2 Employee Attrition
3 Employee Compensation
4 Employer Employee Relationship
5 Employee Engagement
6 Employee Motivation
7 Employe Perception
8 Employee Retention
9 Job Satisfaction
10 Employee Welfare Measures
11 E Recruitment
12 Training and Development
13 Green HRM
14 Greivences Handling
15 Human Resource Information system
16 Industrial Relations
17 Knowledge Management
18 Organisation Climate
19 Organisation Culture
20 Organisation Change
21 Organisation Development
22 Performance appraisal
23 Quality of Work life
24 Recruitment and Selection
25 Stress Management
26 Wage and Salary Administration
27 Work life Balance
28 Employee Safety and Benefits
29 Employee Retention
30 Absenteeism
31 Organisation effectiveness
32 Renuneration financial and non financial
33 Screening process
34 Employee involvement
35 Appraisal system
36 Employee morale
37 Top management support
38 Executive perception
39 Performance management
40 Diversity and Inclusion in the Workplace
41 Talent Management Strategies
42 HR Analytics and Data-Driven Decision Making
43 The Impact of Artificial Intelligence (AI) on HR Practices
44 Employer Branding and Talent Attraction
45 Psychological Contract and Employee Expectations
46 Emotional Intelligence in HR Leadership
47 Corporate Social Responsibility (CSR) and HR Practices
48 Flexible Work Arrangements and Their Impact on Employee Productivity
49 Digital Transformation in HR
50 Competency Mapping and Employee Career Growth
51 Employee Voice and Organizational Democracy
52 Ethical Issues in Human Resource Management
53 Employer’s Role in Mental Health and Employee Well-being
54 The Impact of HR Policies on Organizational Commitment
55 HR’s Role in Crisis Management and Business Continuity
MARKETING TOPICS

[Link] Topics
1 Customer Perception
2 Customer satisfaction
3 Consumer Behaviour
4 Advertising
5 Advertising strategy
6 Market strategy
7 Retail Marketing
8 Marketing Mix
9 Customer Relationship Management (CRM)
10 Sales Management
11 Customer Expectation
12 Product
13 Pricing strategy
14 Distribution Channel
15 Promotion
16 Marketing Mix
17 Market Feasibility
18 Purchase Behaviour
19 Marketing Research
20 Branding
21 Brand Loyalty
22 E commerce
23 Internet Marketing strategies
24 Marketing through social Media
25 Online Marketing
26 Services Marketing
27 Customer Buying Decisions
28 Social Media
29 Digital Marketing
30 Multi Level Marketing (MLM)
31 Brand Equity
32 Customer engagement
33 E retailing
34 Online shopping perception
35 Cloud kitchen marketing
36 Branding and promotion
37 Retail penetration
38 Rural marketing
39 Consumer awareness
40 Business to Business B2B marketing
41 Export and Imports
42 Effectiveness of services provided in banks
43 Customer service quality
44 Marketing effectiveness
45 Neuromarketing and Consumer Decision Making
46 Influencer Marketing and Its Impact on Consumer Trust
47 Experiential Marketing and Brand Engagement
48 Sustainable Marketing and Green Consumerism
49 Viral Marketing Strategies and Brand Awareness
50 The Role of Artificial Intelligence in Digital Marketing
51 Ethical Marketing and Consumer Trust
52 Cross-Cultural Marketing and Global Brand Adaptation
53 Impact of Augmented Reality (AR) and Virtual Reality (VR) in Marketing
54 Consumer Psychology and Purchase Triggers
55 Personalized Marketing and Consumer Loyalty
56 Subscription-Based Business Models and Customer Retention
57 Customer Churn and Retention Strategies in E-commerce
58 Marketing Analytics and Data-Driven Decision Making
59 Influence of Reviews and Ratings on Consumer Purchase Intentions
60 Corporate Social Responsibility (CSR) and Brand Image
FINANCE TOPICS

[Link] Topics
1 Investment Analysis
2 Working capital Management
3 Financial Planning
4 perception of Investors
5 Share Market
6 Mutual Funds
7 Cash Management
8 Financing of Self Help Groups
9 Ration Analysis
10 SEBI
11 Inventory Management
12 Budgetory Control
13 Investment in Tax saving products
14 Income Tax plannning in India
15 Electronic Payment - Current Scrnari and scope for Improvement
16 Senior Citizen Invested portfolio
17 Investments Vs Savings
18 Indian Banking System
19 Investment Decision Methods
20 Gold as an investable Commodity
21 Mobile payment
22 Risk analysis of E Banking operations
23 Stock Exchange
24 FDI and its impact in India
25 Capital Management
26 Portfolio Management
27 Income Tax plannning
28 Digital Payment
29 Credit Risk Management
30 Mutual funds
31 Ratio Analysis
32 Financial statement analysis
33 Stock market technical analysis
34 Investor behaviour
35 Investor perception and selection
36 Commodity markets analysis
37 Life insurance poliies
38 Role of general insurance
39 Corporate governance
40 Financial inclusion
41 Activity based costing methods
42 Break even point analysis
43 Receivables management
44 Effectiveness of budgeting and budgetary control
45 Impact of Behavioral Finance on Investment Decisions
46 Cryptocurrency and Blockchain in Financial Markets
47 Crowdfunding as an Alternative Investment Option
48 Forensic Accounting and Fraud Detection
49 Green Finance and Sustainable Investments
50 Financial Literacy and Investment Awareness
51 Private Equity and Venture Capital Investments
52 Impact of Inflation on Investment Decisions
53 Pension Funds and Retirement Planning
54 Financial Risk Management in Startups
55 Impact of Economic Recession on Financial Markets
56 Financial Performance of MSMEs (Micro, Small, and Medium Enterprises)
57 Women and Financial Investment Decisions
58 The Role of Artificial Intelligence in Financial Analysis
59 Hedge Funds and Their Role in Financial Markets
60 Corporate Social Responsibility (CSR) and Financial Performance
ED TOPICS

[Link] Topics
1 Strategies for improving Small Scale Enterprises
2 Sourcing Rawmaterials for Small Scale Enterprises
3 Feasibility Study as a tool for Entrepreneur success
4 Micro Financing
5 Women Entrepreneur
6 Problems of Small Scale Business
7 Feasiblitiy Analysis
8 Franchise
9 Jointventures
10 Mergers
11 Acquisitions
12 Entrepreneurship and Growth
13 Innovation and Technological Entrepreneur
14 Government support for Entrepreneur
15 Green Entrepreneurship
16 International Business Management
17 Entrepreneurial Thinking
18 Creating and launching a new Business Venture
19 Financing a new Business
20 Managing and Growing a new Business Venture
21 The Role of Digital Transformation in Small Scale Enterprises
22 The Impact of Social Media on Small Business Branding and Marketing
23 Crowdfunding as a Financing Option for Entrepreneurs
24 Barriers to Accessing Credit for Small Businesses in India
25 Impact of Government Schemes on Small and Medium Enterprises (SMEs)
26 Franchise Business Models and Their Impact on Entrepreneurship
27 The Role of Incubators and Accelerators in Entrepreneurial Success
28 Business Strategies for Scaling a Startup
29 Entrepreneurial Leadership and its Impact on Small Business Success
30 The Impact of Family-Owned Businesses on Entrepreneurship in India
31 Social Entrepreneurship: Addressing Social Problems Through Business Models
32 The Role of Innovation in Sustaining Entrepreneurial Ventures
33 Export Strategies for Small Scale Entrepreneurs
34 Impact of Corporate Social Responsibility (CSR) on Entrepreneurial Ventures
35 Entrepreneurial Risk and Decision-Making in Small Businesses
36 The Role of Government Regulations in Shaping Entrepreneurial Activities
37 The Challenges of Women Entrepreneurs in India
38 The Role of Technology in Reducing the Operational Costs of Small Enterprises
39 The Impact of Market Research on New Business Ventures
40 The Importance of Networking for Small Business Owners

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