ANURAG RANJAN
ranjananuraag@[Link] | [Link] | +91 9900058883
PROFESSIONAL EXPERIENCE
Unacademy, Pune, India | Zonal Head – Offline Business Feb’24-July’24
An ed-tech unicorn valued at $3.5 B
• Led the pnl of West Zone (20% of total business), managing 5 centres in 3 different cities and a team of 60
across Operations, Sales, Marketing, Academics and Finance; 50% topline growth over 2023
• Optimized the academics cost for the West region; saved 20% cost as per the AOP targets
• Devised and implemented the GTM for a new centre; achieved the topline while ensuring 90% utilization
DealShare, Bangalore, India | Director - Strategy May’22 – Nov’23
A social ecommerce unicorn valued at $1.7B*
• Led the P&L, business strategy, planning & operations for Pvt. Brands owning key metrices such as business
share, margins, GMV, retention, conversion and AOV; contributed ~10% to total b2c business with a team of 10
• Strategized and led the launch of Pvt. Brands; introduced 150 SKUs across 10 categories in 12 months
• Owned the CLM for Pvt. Brands from reach to loyalty; increased conversion by 1000 bps in 6 months
• Formulated & executed omni-channel GTM strategy for Pvt. Brands; grew the contribution to 10% in 12 months
• Established, tracked & measured KPIs & metrics for Pvt. Brands (designed real-time dashboards); achieved
20% M-o-M growth in business, increased retention (1000 bps) and AOV (10%) in 6 months
• Drove customer feedback and insights processes; improved CSAT by 2000 bps in 12 months
• Led the cross-functional collaboration with tech, product, customer support, category, marketing & operations
teams for Pvt. Brands; launched Pvt. Brands specific app features, marketing campaigns & category initiatives
DealShare, Jaipur/Bangalore/Mumbai, India | Associate Director Dec’18- Mar’20
A social ecommerce unicorn valued at $1.7B
• Launched and led the b2c business in Maharashtra managing a team of 30; contributing 15% to the total GMV
• Owned the P&L of Maharashtra; grew the topline 20% M-o-M while meeting the bottom-line guardrails
• Drove the CLM for Maharashtra; grew the customer base from 0 to 5k transacting customers in 1 month
• Devised and executed the launch strategy for Maharashtra; built critical assortment across 6 major categories
• Led a special project for last mile operations & new customer acquisition; reduced delivery cost by ~40% and
increased Order density by ~50% in 2 major areas of Jaipur in 2 months validating the model.
AEON Learning Pvt. Ltd., Bengaluru, India | Category Head Oct ’16 –Nov’18
Growth Story funded Series A Edu-tech start-up
• Led the short-term courses vertical; responsible for driving 60% of monthly business revenue for the org
• Headed a team of 30 (Sales & Operations); streamlined internal sales processes to ensure better productivity
• Owned CLM, user acquisition & lead gen process; lowered CAC by 25% through better targeting & conversion
• Built the business in US market; grew the topline by 30% in a span of 6 months
• Launched 4 offline centers in 4 cities; added 500+ digital consumers contributing to 50% of portfolio’s GMV
• Owner of key metrices such as Sales, Users, Conversion, CSAT, CAC and marketing cost; achieved 50%
growth at reduced CAC and increased CSAT by 1000 bps in a span of 6 months
• Responsible for the GTM strategy; grew topline by 20% via strategic pricing initiatives without losing margins
• Drove the customer success initiatives; improved NPS by 1500 bps in a span of 12 months
OPINIO, Bengaluru, India |Founding Member Feb ’15 – Sept ‘16
Series A funded, SAAS based Hyperlocal Logistics start-up
• Led the 0-1 journey of PoS vertical; acquired a base of 1000 transacting restaurants in 3 months
• Launched the Hyper-local logistics business in 6 cities; acquired 5000 restaurant partners in 6 months
• Introduced pay per order for restaurant partners; grew top line by 10% and adoption by 20% for PoS business
• Led the business team of Hyper-local logistics; built the sales, Ops and Cx Exp team in 6 cities from scratch
• Implemented micro-hubs on rider app; improved fleet utilization by 25% and reduced fulfilment time by 20%
DELOITTE (US INDIA), Hyderabad/Bengaluru, India| Consultant Jan ’13 – Jan ‘15
Risk Division
● Implemented Oracle ERP solutions for offshore clients; business processes in compliance to Cyber Risk
● Member of support team across 3 projects in 2 years; instituted quick turnaround solutions to client issues
EDUCATION AND ACADEMIC ACHIEVEMENTS
INDIAN INSTITUTE OF MANAGEMENT, CALCUTTA April’21-Mar’22
MBA (General Management)
INDIAN INSTITUTE OF INFORMATION TECHNOLOGY(IIIT), ALLAHABAD Jun’ 08 – May ‘12
Bachelor of Technology, Electronics & Communications Engineering
