Project Topics For BMS
1. Digital Transformation in Business: A Study on How Small Businesses
Are Adapting
● Explore how small businesses are using digital tools to enhance their operations,
customer reach, and sales, and how this transformation affects their overall business
model.
2. Branding Strategies in the Digital Age: A Case Study of Successful
Brands
● Analyze how brands are adapting their branding strategies in the era of social media and
digital marketing. Study a few companies that have successfully evolved their brand
image online.
3. Customer Relationship Management (CRM) in the Retail Industry
● Study how businesses in the retail sector use CRM tools to enhance customer loyalty
and improve sales. You can focus on a specific company or industry to explore this
further.
4. Impact of Employee Well-being on Productivity in the Corporate Sector
● Research how employee well-being programs (mental health support, work-life balance
initiatives, etc.) affect employee productivity and retention rates.
5. Sustainability Practices in Business: A Study of Corporate Social
Responsibility (CSR)
● Analyze how companies are incorporating sustainability and CSR into their business
strategies. You can choose to focus on specific industries like fashion, tech, or food.
6. Impact of Social Media Marketing on Consumer Behavior
● Investigate how different social media platforms influence consumer decisions and
behaviors. Study the role of influencer marketing, user-generated content, etc.
7. Entrepreneurial Challenges in the Startup Ecosystem
● Explore the challenges faced by entrepreneurs when launching a startup and how they
overcome these challenges in terms of funding, market entry, and scaling.
8. Financial Risk Management in Small and Medium Enterprises (SMEs)
● Analyze the risk management strategies employed by SMEs to cope with financial
uncertainties, especially in terms of investment, cash flow, and profitability.
9. Marketing Strategies for E-commerce Businesses
● Study the marketing tactics used by e-commerce businesses to drive online sales.
Topics could include SEO, social media advertising, and influencer partnerships.
10. Impact of COVID-19 on the Indian Hospitality Industry
● Explore how the COVID-19 pandemic affected the hospitality sector in India. Look at
changes in customer behavior, operational challenges, and recovery strategies
post-pandemic.
11. Consumer Perception of Ethical Fashion Brands
● Investigate how consumers perceive ethical fashion brands (sustainable, fair trade, etc.)
and how these brands differentiate themselves in a competitive market.
12. The Role of Artificial Intelligence in Human Resource Management
● Study how AI is being used in HR functions such as recruitment, performance appraisal,
and employee engagement. Evaluate its impact on decision-making and efficiency.
13. The Gig Economy: A Study on the Future of Work
● Research how the rise of gig work (freelancing, short-term contracts, etc.) is changing
the workforce dynamics. Consider both the benefits and challenges for workers and
employers.
14. The Role of Innovation in Business Growth
● Analyze how innovation (product development, service enhancement, process
improvement) drives business growth and sustainability. You can focus on any industry
or business.
15. Impact of Online Education Platforms on Traditional Education
Institutions
● Explore how online education platforms like Coursera, Udemy, and edX are affecting
traditional educational institutions. Focus on trends, challenges, and future potential.
