Badal Samal
91-9739212373 badalsamalwork@[Link] [Link]/in/shakra-shamim/
Technical Skills
Languages and Databases: Python, Pandas, NumPy, SQL, MySQL, Hive SQL
Visualization Tools: Tableau, Power BI
Other Skills: Advanced Excel, Business Analysis, Data Analysis, Customer Acquisition
Experience/Projects
ABC Company January 2023 – Present
Data Analyst Bengaluru, India
• Strategized and analyzed market trends for over 50 diverse brands, successfully leading to a substantial increase in
GMV by 35 CR through targeted initiatives and data insights.
• Conducted in-depth inventory analysis, utilizing advanced Excel techniques, which resulted in a notable 12% revenue
growth by optimizing stock levels and minimizing overstock.
• Effectively reduced product return rates by 23% for key brands like “Abc” and “def”, by identifying and addressing
major factors contributing to returns through detailed data analysis.
• Developed and implemented sophisticated customer segmentation strategies using SQL & Excel, markedly
accelerating stock clearance rates and enhancing sales efficiency for brands including “ghi” and “jkl”.
• Innovated and automated critical performance tracking dashboards using Python, substantially improving
reporting processes and aiding a 17% increase in revenue through strategic inventory management insights.
• Performed optimal TD discount analysis for both regular (BAU) and event days, significantly enhancing inventory
liquidation across various brands, leading to a 27% increase in overall inventory movement.
PQR Company July 2022 – December 2022
Data Analyst Bengaluru, India
• Enhanced the effectiveness and reach of various political and product ad campaigns, leveraging SQL and Excel for
data analysis, directly leading to a significant 9% boost in campaign ROI and revenue growth.
• Streamlined and optimized SQL query operations, successfully reducing processing times by over 50%, thus
enhancing overall database efficiency and response times for business-critical operations.
• Played a pivotal role in managing and fine-tuning advertising campaigns across several major platforms
(Appnexus, Trader Desk, Google DBM), directly contributing to increased campaign ROI and efficiency.
• Used statistical analysis and predictive modeling in ad targeting, segmentation to enhance campaign precision.
DEF Company October 2021 – July 2022
Analyst Kolkata, India
• Utilized SQL, advanced Excel, and Python for data processing and analysis, successfully deploying a quality project
for clients, focusing on efficiency and accuracy in data handling.
• Analyzed, reviewed, and revised programs to increase operating efficiency by up to 30%, significantly enhancing
system performance and user satisfaction.
• Employed Advanced Excel functions (VLOOKUP, Pivot Tables) for in-depth data analysis and report creation,
reducing manual work by 2 hours and increasing workflow efficiency.
Personal Projects/Awards & Achievements
Maple Hardware: Interactive Tableau Dashboard | Tableau, Data Modelling and Cleaning April 2022 - May
2022
• Developed an interactive Tableau dashboard for Brunox Electronics, enhancing strategic decision-making
with dynamic visualizations that reduced data trend identification time by 40% and improved decision
accuracy by 30%.
• Streamlined data modeling and cleaning processes, reducing preparation time by 25% and boosting data
accuracy by 15%.
Education
Aug 2022 – Sep 2025
Bachelor of Technology ([Link]) Kolkata, West Bengal
