Paramita Kar
Phone: (+91) 8884717014 Email: [Link]@[Link]
10 years of experience building high performance teams and delivering growth in organizations of varying sizes. Developed new
products, businesses and managed large engagements. Passionate about building and growing companies at a rapid pace.
Executive Summary
Business Strategy
Spearheaded the sale of Wishary, company where I was a founding member, to SK Group - 3rd largest conglomerate in Korea.
At Wishary, partnered with 50+ stores to take to market a deals platform, targeting grocery market in tier-2 cities in India
Analytics Sales and Business Development
Consistently delivered on growth target for portfolio of accounts at Mu Sigma by identification of latent demand and showcasing
thought leadership
Developed the go to market strategy and led sales for Mu Sigma in Australia and Asia Pacific region
Analytics Solution Delivery
Managed analytics delivery for a $5mn portfolio of accounts across pharma and retail sectors. Liaised with client teams to
translate business problems into pipeline of analytics projects spanning descriptive, inquisitive and predictive projects
As solution design lead for Visual IQ, responsible for cross channel attribution product. Collaborated with multiple clients in
retail and ecommerce industry to implement multi touch attribution
Work Experience
Mu Sigma – Pure play analytics service provider helping clients make data driven decisions Oct’12-Feb’15 &Aug’17-Present
Delivery manager for a $5million portfolio of engagements across pharmacy retail and asset management: Managed
stakeholders across CXOs, business teams, IT and sourcing teams to ensure winning partnerships are achieved.
Process Enhancement: Undertook multiple initiatives to improve delivery efficiency
Instituted an end to end process to anticipate and mitigate risk of delivery quality failure
Drove automation to minimize manual intervention in creation and testing of recurring deliverables
Templatized output formats for various types of analyses to scale ability to drive conversations around
business decisions
Team Management: Leading ~45 member team. Responsible for performance management and shaping long term
career aspirations. Achieved continuous performance improvement by setting, tracking and providing feedback
against short term goals.
Solution Design to solve complex business problems: Led the design and development of multiple analytical solutions
Helped a large pharmacy chain in the US shift focus from increasing transactions to driving positive health outcomes: As
the US govt. began to incentivize a shift to patient outcomes a large pharmacy was struggling to understand impact. An
intelligent dashboard was designed to provide a view of revenue at risk, performance of various initiatives with an in-built
anomaly detection engine to quickly highlight areas of improvement.
Helped a large pharmacy allocate marketing budget at a zip level for their newspaper insert channel to help balance
customer satisfaction with profitability: Developed a framework using ensemble of machine learning techniques to
quantify impact of the channel in every zip leading to optimization of spend by 50%
Helped a large asset manager with their asset retention program: Developed tree based propensity models to identify
leading indicators of a large redemption and put in place a framework to help arrest the same.
Regional Head Business development - Australia & APAC: Designed go-to-market strategy for expanding Mu Sigma’s
footprint to Australia and APAC markets.
Led Business development: Executed complete sales cycle from initiation to deal closure. Focused on key accounts to
penetrate new sub-groups and establish Mu Sigma as a trusted partner.
Managed RFP response process: Program managed RFP responses to clients in the region. Won a multi-year exclusive
partnership bid with the Chief Data Officer’s organization in one of Australia’s largest insurers. Project managed 4 analytics
proof of concepts in parallel, in a month long competitive bid against established players. Led discussions with Chief Data
Officer and SVP of business teams to demonstrate value proposition. Negotiated with sourcing team on service
agreements.
Marketing: Organized webinars and workshops to create brand awareness and evangelize decision sciences. Recruited
channel partner to help establish credibility and improve visibility for Mu Sigma in the region.
Paramita Kar
Phone: (+91) 8884717014 Email: [Link]@[Link]
Wishary Technologies/Planet 11 – Grocery Ecommerce start-up now part of South Korean conglomerate Apr’15 – Mar’17
Led investor relations and negotiated eventual sale of company: Liaised with investors and spearheaded the acquisition of
the company by the 3rd largest South Korean conglomerate, SK Group.
Product Strategy: Developed the minimum viable product to target the grocery ecommerce market in tier-2 cities of South
India. In keeping with the target audience, developed a simple one click mobile app user flow. Integrated with low-end
technology solutions like SMS to initiate a consumer's interaction with the service.
Business Development: Devised the go to market strategy for the deals marketplace model in tier-2 cities in Tamil Nadu.
Led field sales to tie-up with local grocery shops. Executed low cost BTL marketing activities to drivesales.
Led Investor Relations: Liaised with domestic and international investors to introduce the company's vision andbusiness
model. Ensured Wishary was covered by media houses like HT, Yourstory, Inc42 etc. Executed a ~$1million acquisition with
SK Planet, South Korea's largest ecommerce company to become part of SK Group.
As VP Marketing and Sales post acquisition, built the core field sales, marketing and merchandising organization:Managed
a ~$ 1.5mn budget and built a team of 20+ full time and contract based employees.
Built the Field Sales and Operations team: Built the field sales and operations team of 2 sales managers and 12 sales
executives. Defined target areas, route plans, KPIs and incentive structure for the team. Put in place reporting process to
keep track of metrics. Introduced a non-monetary recognition process to motivate the team to ensure quality of service.
Set up the marketing and merchandising team: Built an extremely flexible 4 member marketing team with strong focus
on experimentation and data analysis. A highly experienced merchandising team of 2 helped build a pipeline of niche
brands and deals on the platform.
Field Sales and Operations Planning: Built the kirana owners community to 50+ in 3months. Defined the operating process
from sale to order fulfillment.
Defined the Field Sales and Operations process: Defined the sales pitch, designed appropriate sales collateral and finalized
seller agreement clauses. Kick started the product database creation strategy and mapping of the same with seller
inventory.
Call Centre Operating Process: Defined the process flow for the orders on Call or WhatsApp. Designed a dashboard for
creation of new orders and for complaints on existing orders.
Visual IQ – Offers a platform for digital marketers to make data driven media planning decisions May’12 - Oct’12
As Solution Design Team Head, managed restructure of team: Established new techno-functional team of solution architects
Designed and implemented a global delivery based working model. Conceptualized a new workflow which reduced cost of
project by 30% with improved satisfaction resulting in jump in client retention
Grew the team from 2FTE to 7FTEs in 6months. Defined the new role of solution architect, organization structure and re-
skilled the team by designing a continuous learning program.
Consulted large retailers in the US and in Europe on refining their digital marketing strategy. Defined product roadmap to
develop product suite to aid data visualization, insight generation and decision making
Samsung Electronics & Texas Instruments – Consumer Electronics andSemiconductor Industry Jul’07 – Mar’11
Youngest Module Lead in Samsung India: Owned the Mini-monitor feature for all Samsung Digital Photo Frames. The
feature won the Global Innovation Award at the Consumer Electronics Show in Las Vegas in 2010.
Among 10/750 employees selected by senior leadership to be part of team which launched OOH advertising solution in India.
Responsible for presales and technical sales pitch to various key accounts to close deals worth INR 60lakhs.
Led team across US, China & India to develop Texas Instruments' first USB 3.0 chipset
Education
Indian School of Business, Hyderabad Post-Graduate Program in Management Apr’11 –Mar’12
Designed award winning marketing strategy for re-launch of Groupon in India using online & offline marketing techniques
As part of Placement Committee, interfaced with students and Industry to organize 50+ engagement programs
National Institute of Technology, Durgapur [Link] - Computer Science & Engineering Aug’03 – Apr ‘07
Elected member of the Student Council for the year 2007. Only lady representative to be part of the council in 3 years
Personal
Passionate about dance. Trained Bharatanatyam dancer. President Music & Dance Club at NIT. Performed at Shiamak
Davar’s Summer Funk 2014 winning “best performance in contemporary dance”.
Trained in martial arts with a Brown Belt in Shorin Ryu Karate. Evangelize martial arts training for young children.
