Search Engine Optimization and Social Media
Marketing Strategies
Goals: To improve website's rankings and traffic using effective SEO
strategies and white hat SEO practices.
[Link] Research and SEO Audit
Perform Keywords Research for every website using tools like Google Keywords
Planner, SEMRUSH, etc. Keywords research helps find which keywords are best
to use in your business that provides valuable insight to the queries that your
target audience is searching on Google.
Considering the keywords relevance to your business, the monthly search
volumes or popularity, and the difficulty of the keywords to increase its rankings
due to competitors are factors that need to be considered in doing Keywords
Research.
Performs SEO Audit - This will be done through checking the business website
through SEMRUSH tool, and Moz Free SEO Tools. Getting the important things
to base and measure for SEO rankings, such as the Domain Authority Score.
Domain Authority Score is the proprietary metric measuring the domain’s
reputability. It accounts for the number and quality of its backlinks, organic
search traffic, and overall authenticity of its profile. It is important to record this
and check every 2 weeks or months to see if the rankings and traffic have
improved.
Also, checking and fixing the errors, warnings and notices from SEMRUSH tools
is also important before starting the Link Building Campaign because it helps
your website to be visible in the search engines and improve its authority score.
Usually, I am doing the Keywords Research and SEO Audit before starting any
Link Building Campaigns and Social Media Campaigns.
[Link] Building (Local SEO) Campaign
Link building for local SEO is the process of acquiring backlinks from relevant
local businesses. The goal of local link building is to boost visibility in organic
local search results and draw more traffic from local customers who are more
likely to purchase from you.
- Signing up and creating profiles, interactions, and updates about your website to
the related business category. It should be on a high (DA) Domain Authority
score and must come from a trusted website. Examples are the .edu website,
news sites, blog sites, and other business related website categories
- Signing up on Local Directories Sites or Local Citations Sites that helps boost the
Local SEO. This should be real information about the business such as the
Brand Name, Address, Phone number and other information. Examples are
Google, Bing, Yelp, YellowDirectory, and many more.
- Blogging - this includes writing blogs and articles that will be posted on high DA
blog sites to gain more traffic and rankings. The blogs should use keywords
rankings and
- Competitors Analysis - this is important because it will help you to find your
competitors, compete with them, and also get links on the profiles, and websites
that they are joining and get traffic too. Start with the competitors that have a low
or same DA score with your business website in order to compete with your
competition level.
- Guest Posting and Link Exchange Campaign - this could be done through finding
leads from SEMRUSH tools that provide link building prospects, checking each
one of them and contacting them if they are interested to exchange links or post
blog articles with fees and charges to post our own business links.
- HARO answering - it stands for Help A Reporter Out. It is a very popular online
service for journalists to gather feedback from the public. It is also helpful to
create a good relationship with the reporters and journalists and also a good way
to leave your business website links and brand name.
- Create Internal Linking to every website page - Internal linking can also be a
good strategy for local link building. Internal links help Google to understand the
structure of your website, including the relationship between pages and their
relevance. By linking to posts internally, you’re ensuring Google can find and
rank all relevant content. This will serve you well when it comes to ranking for
local search results.
3. Social Media Campaign
Goals: To help the business website promote on social media platforms, to promote
and sell the products and services to the right audience, to find customers and to
develop good relationships to the target customers or audience.
- Explore, sign up, and be active on different social media platforms. and your
target audience on different business websites as well as the target audience.
- Be active on platforms like Twitter, LinkedIn, Facebook and many more. Build
business relationships, establish yourself as a local expert, and you’ll acquire
backlinks naturally.
- Get to know your competitors. Explore different types of competition in your
business niche category.
- Check for social media audits.
- Create a content calendar for social media profiles.
- Create effective images and videos to post on social media accounts.
- Create compelling content.
- Track performance and do adjustments.
