RELIANCE
Industries Limited
PRESENTED BY
RINSHANA SHERIN
1st SEM B COM
INTRODUCTION
Founded 1966
Founder Dhirubhai Ambani
Headquarters Mumbai,Maharashtra,India
Key people Mukesh Ambani, Anil Ambani
Products Crude oil,Natural
gas,petrochemicals,Petroleu
m,polyesters,Textiles,Retail
,Telcom
ABOUT CEO
1. Mukesh Ambani 2. Anil Ambani
Head of company’s Regrouped the company’s
petroleum,petrochemical telecommunications,energ
s,and textiles operations y,capital finance,and
other operations into a
new company
VISION AND MISSION
Vision Mission
Through sustainable Create value for all stakeholders
measures create value for Grow through innovation
the nation.
Lead in good governance
Enhance quality of life practices
across the entire Socio
economic spectrum. Enhance operational efficiencies
Help India to become a Ensure energy security of the
global leader in the nation
domains where it operates Foster rural prosperity
HISTORY
1957 : Dhirubhai Ambani returned in india in 1957. He start
yarn trading from a small 350 [Link] in masjid
Bunder,Mumbai.
1966 : From yarn trader to fabric manufacture. Dhirubhai
Ambani set up his brand new mill in Naroda,Gujarat. Reliance
become the biggest textiles brand with “only vimal”.
1977 : Dhirubhai Ambani created history with the relience
textile industries IPO in 1977 the issue was oversubscribed
seven time, taking trade analysis completely by surprise
1980 : Ambani receive license to construct factory to produce
polyester filament and enter to the petrochemical industries
1991 : In Hazira plant, reliance made a landmark entry
petroleum sector and become the worlds largest
integration producer of polyester
1999 : Jamnagar site was commissioned in 1999, the
sites production capacity was double that of any other
refinery and ranked among top five in the world
2002 : Relience petroleum was merged into Relience
Industries, Relience enter into infocomm business and
set up his own business services
2007 : Relience launch a series of reliance fresh store
MARKETING STRATEGIES
Push Strategy Pull strategy
Points of sale displays Coupons
Special Displays Samples
Catalogs and brochure Premium and gifts
Events Refunds/Rebates
POP advertisement
PETROLEUM AND
PETROCHEMICALS
Reliance Industries Limited (RIL) is an Indian multinational
conglomerate that produces petroleum and petrochemicals:
Petroleum Petrochemicals
RIL has the world’s largest RIL is the largest producer of
refining complex petrochemicals in India and one of
the top producers in the world.
They produce :
They produce a variety of
Base oil petrochemicals, including :
Diesel Polymers
Gasoline Polyesters
Fuel oil PVC
Kerosene Polyethylene
RELIANCE RETAIL
Reliance Retail is India’s largest retailer, operating
various retail formats including “Reliance Fresh” for
groceries, “Reliance Jewels” for jewelry, and “Reliance
Trends” for fashion apparel, all under the umbrella of
the Reliance Retail company; essentially offering a
diverse range of products across different consumer
segments through dedicated store formats.
Let’s discuss more about Reliance fresh ,Reliance jewels
and Reliance Trends…
[Link] FRESH
• Reliance fresh is the convenience store format which forms
part of the retail business of reliance industries.
• These store sell fresh fruit and vegetable,staples,
groceries,fresh juice bars and dairy product.
• The company has in excess of 560 Reliance fresh outlets
across the country
[Link] JEWELS
• Reliance jewels is the place,where customers are
assured of the widest range, stunning design,
guaranteed purity and quality and a pleasant shopping
experience.
• Services :
• Free cleaning and polishing
• Free purity checking
• Customized jewellery designing
3. RELIANCE TRENDS
• Reliance Trends is offering a homogeneous mix of private labels and
brands across the world.
• They provide the product that fulfill every customer [Link]
products includes:
• Formal office wear collection for men and women
• Fashion garments like denims,T shirts etc.
• Store also provide brand like : Lee,Wrangler,Peter England,John
players,Black berry,Gini n jony,Liliput.
CURRENT POSITION
RIL achieved strong results across its refining ,
petrochemicals and retail businesses
It becomes First Private sector company in india to
record revenues of over Rs.4,00,000 crore
In the year 2013-14 its Revenue from operations
increased by 8.1% to 401,302 crore ($67.0 billion)
Its Export increased by 15.3% to 275,825 crore ( $ 46.0
billion )
Net profit increased by 4.7% to 21,984 crore ($ 3.7
billion)
CONCLUSION
The Reliance company History is fascinating story of how a
small textile manufacturer grew into a diversified business
with a significant impact on the Indian economy. Through
its remarkable growth and diverse business activities,
Reliance industries has become a household name in
India.
THANK YOU
