Regulation: R22 Code: 22MS201/1

II B. Tech. I Semester Regular Examinations – January, 2023

MANAGEMENT SCIENCE
(CSE, CSE (CS), CSE (AIML), IT, MECH, R&A)
Time: 150 Min Max. Marks: 80M
SECTION – A
Answer all Four questions 4×10M = 40M
1. “Management is the effective utilization of human and material resources to achieve the
enterprise’s objectives” Justify this statement with 3 examples.
2. In HRM, Doyou think that a sound promotion policy is necessary? Discuss the bases of promotion
with their relative merits and demerits. Also, identify the circumstances under which Demotion
becomes necessary.
3. A manufacturer may plan to sell his/her products either directly or indirectly to the customers. In
the case of indirect distribution, a manufacturer has again an option to use a short channel
consisting of few intermediaries or involve a large number of middlemen to sell his/her goods.
Hence, identify various forms of channel networks having different numbers and types of
middlemen.
4. There are different types of pricing strategies depending on the company’s goals. Some want
to maximize profit margins while others want to gain market share and find new customers in
their area. And, then there are other businesses that simply want to get rid of old inventory.
Hence, analyze different pricing strategies for a new product, and develop the steps required to
make the best pricing decision for your business, products, and brand.
SECTION-B
Answer all Two questions 2×20M = 40M
5. Case Study:
“Makar” is a textile manufacturing unit located in the city of Jaipur with enough infrastructure and
a good workforce. The organization is specialized in shirting and suiting particularly the supplies
that are done in Rajasthan only. The organization is run by the CEO who is commonly known asa
well-educated, experienced businessman with a humane approach. Mr. Mukund CEO of “Makar”
considered the employees as a competitive advantage of his organization and wants to keep the
workforce always updated to face the challenges from their competitors.
Mukund the people’s leader: [Link], who heads the production himself, developed an
efficient top management group which includes [Link] Heading marketing, [Link] leading
HR and T&D, [Link] leading finance. All these department heads are always been supportive
heads for the ideas of [Link] in handling the workforce. Mr. Mukund always quotes that “I
believe that satisfied, educated, the dedicated workforce will be a key to success at any condition
to any organization. Money spent on employees will always be an investment for my
organization”.
Activity of the Organization: Training and development become a day to activity in the
organization. Employees are been trained by well-versed trainers in that area. The organization
also encourages the employees to do further studies as part of the career development program and
they get a helping hand from the organization.
Happy Employees: The employees of Makar are very much satisfied with this kind of support
from the organization and they realized that being with Makar their personal growth will be
assured. Because of the above-said things Makar had many advantages like a highly trained and
qualified workforce, the highest quality of supplies assured, less rate of attrition, a dedicated
workforce, meeting the targets on time, a satisfied workforce, etc…
Announcement by Mr. Mukund: One day the employees of Makar were in deep Grief when the
news hit the office that Mr. Mukund CEO made an announcement. Dear employees, You all are
my colleagues rather than my employees. I always feel that I am one of you with more
responsibility. Now my age is not allowing me to shoulder that responsibility, I wish to give way
to my younger generation. So I have decided to hand over the charge to Mr. Mithun, My only son,
who had completed his studies and returned to India. I know you all will be with him as a pillar
and extend your support, in the same manner, you supported me. Without you people, this
organization would not have reached these heights. I am sure you all will support him.
1 of 2
 Regulation: R22 Code: 22MS201/1
Now it has been three months since Mr. Mithun take over the charge and from day one he started
auditing in almost all the departments with a motto to reduce costs. And he got strong statistics that
compensation is the highest cost bared by the company compared to any other cost incurred in the
organization.
Mitun’s decision: Shocked Mrunal: Mitun called Mrs. Mrunal the head of HR and told her “Mrs.
Mrinal, I need an immediate action plan to reduce the labor force by 30% by way of Lay-off” he
continued, “Mrunal I hope you are getting my point and I want it to happen soon”. Mrs. Mrunal
got shocked by listening to this decision and said to [Link] that “ Sir it is my responsibility to
tell you that the workforce which we have is an excellent, well-trained, loyal, and self-motivated
workforce. In case of a layoff, the competitors will take advantage of that. We can think of other
options rather than Layoff.”
[Link] was not in a position to listen to her words he said that “sorry [Link] I am not
ready to review my decision and neither want any alternatives for this I want this work to be done
within a week”. Finally, with all her regrets Mr. Mrunal reduced the workforce by 30%. On the
other hand, the employees who were waived from Makar joined the competitors with a better
package.
One day in his office [Link] was discussing with [Link] that the cost of labor in the
organization has been reduced to a great level which increases the net profit also. After listening to
this [Link] said that “it is well-said sir, we have reduced the labor cost and increased the
profit but it is truer that we have missed the great opportunity to grow more by losing our wealth to
the competitors.”
Questions:
a) “Employees are the competitive advantage of Makar” comment on this statement relating to
the approach of Mr. Mukund CEO.
b) Judge the actions taken by Mr. Mithun to reduce the cost of [Link] it really a successful one?
c) “We have gained profit by losing our wealth” Discuss the statement of [Link] and
support her statement.
d) Identify suitable title for this case study. Justify your title.
6. Case Study:
Watson Public Ltd Company is well known for its welfare activities and employee-oriented schemes
in the manufacturing industry for more than ten decades. The company employs more than 800
workers, 150 administrative staff, and 80 management-level employees. The Top level management
views all the employees at the same level. This can be clearly understood by seeing the uniform of the
company which is same for all starting from MD to floor level workers. The company has 2 different
cafeterias at different places one near the plant for workers and other near the Administration
building. Though the place is different the amenities, infrastructure, and food provided are of the same
quality. In short, the company stands by the rule of Employee Equality.
The company has one registered trade union and the relationship between the union and the
management is very cordial. The company has not lost a single man day due to the strike. The
compensation policy of that company, when compared to other similar companies, is very less still the
employees don’t have any grievances due to the other benefits provided by the company. But the
company is facing a countable number of problems in supplying the materials in recent past days.
Problems like quality issues, mismatch in packing materials (placing material A in a box of material
B) incorrect labelling of material, not dispatching the material on time, etc.
The management views the case as there are loopholes in the system of various departments and hand
over the responsibility to the HR department to solve the issue. When the HR manager goes through
the issues he realized that the issues are not related to the system but it relates to the employees. When
investigated he came to know that the reason behind the casual approach by employees at work is
1. The company hired new employees for higher-levelposts without considering the potential
internal candidates.
2. The newly hired employees are placed with higher packages than that of existing employees
in the same cadre.
Questions:
a) Narrate the case with a suitable Title. Justify your title.
b) The points rose by the HR manager as reasons for the latest issues in the organization
justifiable or not. Support your answer with Human Resource-related concepts.
c) Help the organization to come out of this critical issue.
d) If you are in the role of HR manager what will be your immediate step to solve this case?

2 of 2