INTEGRATED PROJECT
BBA-1 Semester
ON
Principles of Management & Organisational Behaviour,
Financial Accounting/Introduction to Financial Accounting and
Business Economics for Effective Management
Submitted By: Sunny Yadav (240BBA031)
Anshul Bhardwaj
Nikhil Yadav
Atharv Tiwari
Deepanshu Arya
Introduction
History
Haldiram's was established in 1937 as a retail sweets and namkeen shop Bikaner in
Rajasthan. It was founded by Ganga Bishan Agarwal fondly known as Haldiram Ji.
In order to drive expansion, the company's first manufacturing plant was started
in Kolkata. In 1970, a larger manufacturing plant was established in Jaipur. Another
manufacturing plant was established in New Delhi in the early 1990s.
In 2003, the company began the process of developing convenience foods to be
marketed to consumers.
In 2014, Haldiram's was ranked 55th among India's most trusted brands according to
the Brand Trust Report; a study conducted by Trust Research Advisory.
In 2017, the company was named the country's largest snack company.
In 2022, it was announced that the packaged snacks businesses of Delhi-based
Haldiram Snacks and Nagpur-based Haldiram Foods International would be
first demerged and then merged into an entity named Haldiram Snacks Food. Delhi-
based brothers Manohar and Madhusudan Agarwal obtained a 56% stake of the
merged entity, while Nagpur based Shiv Kishan Agarwal received the remaining
44%.
Products
Haldiram's has over 410 products. Its product range includes traditional namkeens,
western snacks, Indian traditional and contemporary sweets, cookies, sherbets, and
pickles. Products such as Gulab jamun and Bikaneri bhujia and papadum are
popular. The company also produces ready-to-eat food products. In the 1990s, the
production of potato-based foods was enabled by the importation of machinery from
United States designed for these purposes.
Haldiram's products are marketed at various retail locations such as bakeries and
confectionery stores, among others, and also on various commercial websites. Prior
and up to August 2003 in the United States market, the company's products were
limited to potato chips. In the United States, the company's products are carried by
many Indian supermarkets and are popular with the Indian diaspora.
In popular culture
Haldiram's thali was featured as the main character's favourite snack in the
2015 Bollywood film Prem Ratan Dhan Pavo. More than 1.5 crore Haldiram's snack
packets were printed with the logo of the film.
Legal issues
In 2006, co-owner Prabhu Shankar Agarwal was found guilty for attempting to
murder a tea seller. The tea seller had refused to move his stall from its location near
Agarwal's restaurant in Kolkata.
Haldiram Competitors
Haldiram’s strength, weakness, opportunity and
threat:
PART II- FINANCIAL ACCOUNTING (15 MARKS)
Q1. Study of financial history of the organisation?
Ans: In the financial year 2023, Haldiram Products
reported an operating income of 3.98 billion Indian
rupees. This was an increase in income as compared to
the previous financial year. Haldiram's is a
multinational food manufacturing company famous for
snacks and sweets across India.
Haldiram’s revenue surged 40 percent in 2023 to $1.5
billion and annual profit rose to $200 million.
