SR.
NO DESC
1 TECHNICAL SEO
Website Crawlability
XML Sitemap
[Link] File
Crawl Budget
URL Structure
Clean URLs
Canonical Tags
HTTPS
Mobile-Friendliness
Mobile Usability
Mobile Page Speed
Site Speed & Performance
Page Speed
Optimize Images
Minify Resources
Caching
Structured Data & Schema Markup
Implement Schema Markup
Rich Snippets
Indexing Optimization
Noindex & Nofollow Tags
Orphan Pages
Core Web Vitals
Largest Contentful Paint
First Input Delay
Cumulative Layout Shift
Internal Linking
Effective Internal Linking Structure
Anchor Text
404 and Redirects
404 Error Pages
301 Redirects
Redirect Chains & Loops
Duplicate Content
Canonicalization
Avoid Parameterized URLs
International SEO (if applicable)
Hreflang Tags
Geo-Targeting
Log File Analysis
Analyze Crawls
JavaScript SEO
Progressive Enhancement
Client-Side vs. Server-Side Rendering
Breadcrumbs Navigation
Improve User Experience & SEO
2 ON-PAGE SEO
Title Tags
Unique Titles
Keyword Optimization
Length
Meta Descriptions
Unique Meta Descriptions
Keywords
Length
Headings (H1, H2, H3, etc.)
H1 Tag
Use of Subheadings
Keyword Optimization
Primary Keyword
Secondary Keywords
LSI (Latent Semantic Indexing) Keywords
Keyword Density
Content Quality
Unique Content
Comprehensive & Relevant
Word count
Freshness
Multimedia Content
User Experience (UX)
Readability
Font Size & Line Spacing
Mobile-Friendliness
Engagement
Internal Linking
Contextual Internal Links
Anchor Text
Link Depth
External Links (Outbound Links)
Relevance
Anchor Text
No-follow Tags
Image Optimization
Alt Text
File Size
File Names
URL Structure
Clean URLs
Consistency
Canonicalization
Page Speed
Load Time
Browser Caching
Minify CSS, JavaScript, HTML
Lazy Loading
Mobile Optimization
Mobile Usability
Tap Targets
Schema Markup
Structured Data
Review Markup
Core Web Vitals
Largest Contentful Paint (LCP)
First Input Delay (FID)
Cumulative Layout Shift (CLS)
Bounce Rate & Dwell Time
Low Bounce Rate
Dwell Time
Content Duplication
Check for Duplicate Content
Canonical Tags
Social Sharing & Integration
Open Graph Tags
Twitter Cards
Social Share Buttons
Multimedia Optimization
Video Content
Audio and Other Formats
Local SEO
NAP Consistency
Local Keywords
Google My Business
Analytics & Tracking
Google Analytics
Google Search Console
Conversion Tracking
PASS/FAIL
NOTE
Ensure your website has an XML sitemap that lists all important URLs and is submitted to search engines like Google and Bing.
Properly configure your [Link] file to prevent the indexing of pages that shouldn't be indexed (e.g., admin panels, interna
Optimize your website so search engines don't waste their crawl budget on irrelevant or duplicate pages.
Use short, descriptive, and keyword-rich URLs. Avoid using long, cryptic URLs with unnecessary characters or numbers.
Implement canonical tags to prevent duplicate content issues.
Ensure your website is secure and running on HTTPS, not HTTP.
Test your website for mobile-friendliness using Google's Mobile-Friendly Test tool. Ensure it's responsive and adjusts correctly
Optimize the load speed for mobile users, as this is a key ranking factor.
Use tools like Google PageSpeed Insights to analyze and improve your website’s load time.
Compress images without losing quality, use proper formats like WebP, and leverage lazy loading to delay off-screen images.
Minify CSS, JavaScript, and HTML files to reduce file sizes and improve load times.
Implement browser caching and server-side caching to reduce load times for returning visitors.
Use structured data (e.g., [Link]) to help search engines understand your content better. This can include marking up rev
Leverage structured data to gain enhanced search result features like stars, prices, breadcrumbs, etc.
Use noindex for pages that shouldn't be indexed (e.g., thank you pages, test environments) and nofollow to avoid passing lin
Ensure no important pages are orphaned (i.e., pages with no internal links pointing to them).
Improve the time it takes for the largest element on the page to load.
Reduce the time it takes for your page to become interactive.
Minimize unexpected shifts in layout as the page loads.
Ensure your website has a strong internal linking structure. Internal links help distribute link equity across your site and improv
Use relevant and keyword-rich anchor text for internal links.
Ensure you have custom 404 error pages with helpful information and a link back to the homepage or other relevant sections.
Use 301 redirects to point old or broken URLs to their updated versions. Avoid using 302 redirects for permanent redirects.
Avoid redirect chains and loops as they can slow down your site and confuse search engines.
Prevent duplicate content issues by setting proper canonical URLs.
Use URL parameters wisely and avoid creating duplicate content through dynamic URLs.
Use hreflang attributes to specify the language and region targeting for different versions of your site.
Specify the target country in Google Search Console if you're targeting a specific region.
Review server log files to see how search engines are crawling your site and identify any issues like excessive crawling of unim
Ensure core content is available in the HTML for non-JavaScript users and bots. Avoid relying entirely on JavaScript to render im
Use server-side rendering (SSR) when possible to make content accessible to search engines.
Use breadcrumb navigation to make your site easier to navigate and to pass contextual information to search engines.
Ensure every page has a unique and descriptive title tag. Avoid duplication across the site.
Include the primary keyword for the page in the title, ideally closer to the beginning.
Keep title tags between 50-60 characters to ensure they display properly in search results.
Write unique meta descriptions for each page that accurately describe the content and entice users to click.
Include the primary keyword naturally within the meta description, but avoid keyword stuffing.
Keep meta descriptions between 150-160 characters for optimal display in search engine results pages (SERPs).
Ensure each page has a single, relevant H1 tag that includes the main keyword. The H1 should clearly describe the page's cont
Use H2, H3, and other subheadings to structure content and break it into readable sections. These subheadings should also inc
Ensure the primary keyword is present in the title tag, meta description, H1, and throughout the body content.
Include relevant secondary keywords throughout the page naturally without keyword stuffing.
Use related terms and phrases to help search engines better understand the context of the page.
Maintain a balanced keyword density without overusing keywords. Aim for a natural flow of text.
Ensure all content is original and not duplicated across the site or from other websites. Duplicate content can lead to penalties
Ensure the content covers the topic comprehensively and answers user intent. Pages should provide value and depth.
Review the word count for each page and compare it to competing pages. While there's no strict rule, aim for enough content
Regularly update content to keep it relevant. Outdated content can lead to lower rankings.
Incorporate images, videos, and infographics to make content more engaging and shareable.
Ensure the content is easy to read. Use short paragraphs, bullet points, and subheadings to improve readability.
Make sure the text is legible on all devices by using appropriate font size and spacing.
Verify the content is optimized for mobile devices and responsive across all screen sizes.
Use call-to-action (CTA) buttons, internal links, and multimedia elements to encourage users to engage with the page.
Include internal links to other relevant pages within the website. This helps with navigation, reduces bounce rates, and passes
Use descriptive and keyword-rich anchor text for internal links. Avoid generic terms like "click here" or "read more."
Ensure no important pages are buried too deep within the site architecture. Key pages should be easily accessible within 2-3 c
Link to authoritative and relevant external resources where it adds value to the user. Ensure these links open in new tabs.
Use descriptive anchor text for external links to indicate what the user will find when they click.
If linking to non-authoritative sites, consider adding rel="nofollow" to avoid passing link equity.
Ensure all images have descriptive, keyword-optimized alt text. Alt text helps search engines understand what the image is ab
Compress images to reduce load time without compromising quality. Large image files can slow down page speed.
Use descriptive file names for images that include relevant keywords (e.g., "[Link]").
Ensure URLs are short, descriptive, and contain the primary keyword. Avoid using special characters, numbers, or unnecessary
Maintain consistent URL structure across the website, and avoid dynamically generated or overly complex URLs.
Ensure canonical tags are in place to prevent duplicate content issues, especially if a page can be accessed through multiple U
Test page load times using tools like Google PageSpeed Insights or GTmetrix. Aim for a page load time of under 3 seconds.
Implement browser caching to reduce load times for repeat visitors.
Minify code to reduce file sizes and improve load speed.
Implement lazy loading for images and videos to improve initial page load times.
Ensure the page is fully responsive and optimized for mobile devices. Test with Google’s Mobile-Friendly Test.
Check that buttons and links are easily clickable on mobile devices without being too close to each other.
Implement schema markup (structured data) to help search engines understand the content of the page. This can improve yo
Use structured data for elements like reviews, products, and articles to enhance search visibility.
Ensure that the largest visible element on the page loads quickly.
Make sure the page is interactive promptly after loading.
Minimize any unexpected shifts in page layout during loading, which can disrupt user experience.
Analyze the bounce rate and identify pages with high bounce rates. Make improvements to content and UX to keep users eng
Monitor dwell time (how long users stay on a page). Make sure content is engaging enough to encourage users to spend more
Use tools like Copyscape or Siteliner to identify duplicate content issues. Ensure there is no internal duplication or content cop
Apply canonical tags where necessary to indicate the preferred version of a page.
Implement Open Graph tags to optimize how your content appears when shared on social media (Facebook, LinkedIn, etc.).
Use Twitter Card tags to optimize your pages for sharing on Twitter.
Add easy-to-use social sharing buttons to encourage users to share content on social media.
If you have videos on your page, ensure they are properly embedded and optimized for fast loading. Use video sitemaps to he
Optimize other multimedia elements for speed and usability. Ensure that they do not slow down the page.
For local businesses, ensure Name, Address, and Phone number (NAP) are consistent across all pages and local directories.
Include location-based keywords in titles, meta descriptions, and content.
Optimize and maintain a Google My Business profile if you operate a local business.
Ensure Google Analytics is properly installed to track user behavior on the website.
Verify the site in Google Search Console and monitor key metrics like clicks, impressions, and keyword rankings.
Set up conversion tracking to measure key actions like form submissions, sign-ups, and purchases.