Telegram Apps
Telegram
Ecosystem
by Telegram Builders Community and TON Foundation
Telegram Messenger is rapidly growing
worldwide
Number of monthly active Telegram users worldwide from March 2014 to July
2023 (in millions)
800
800
Number of monthly active users in millions
700
700
600
500
500
400
400
300
180 200
200
60 100
100 35 50
0
Mar’14 Dec’14 Sep’15 Feb’16 Dec’17 Mar’18 Apr’20 Apr’22 Nov’22 Jul'23
from
TON Ecosystem
Telegram Messenger is rapidly growing
worldwide
Share of the online population using Telegram each month worldwide in the 3rd quarter of
2022 by selected territory.
0% 10% 20% 30% 40% 50% 60% 70%
Russia 64,4%
Indonesia 64,3%
Malaysia
62,2%
Brazil 59%
Saudi Arabia 55,6%
India 55,5%
Nigeria 53,9%
Egypt 52,8%
Turkey 52,5%
Colombia 51,9%
Kenya 51,2%
Singapore 48,1%
Philippines 46,8%
Italy 46,5%
Mexico 44,5%
from
TON Ecosystem
The Open Network Blockchain is at the core of
the Telegram Ecosystem
Upgrade your app to Web3 with an Layer 1 blockchain with low fees and fast transactions
originally designed by the Telegram team to onboard a
amazing user experience based on fast, billion users.
ultra-scalable TON Blockchain and Crypto wallet with authorization, payment service,
crypto-wallet on Telegram. on-ramp & off-ramp, and many other features.
Incredibly easy onboarding process for new crypto users.
TON Ecosystem
Opportunities of TON and Telegram Mini Apps ecosytem
Development Traffic
Speed up development and minimise Organic and paid user acquisition and
costs retain users in an app
Monetization Partnerships
Build an effective model with a simple
Share information and create
payment flow partnerships with other builders
TON Ecosystem
How TON Ecosystem helps
builders succeed
Cross-platform Telegram Messenger with 800M+ monthly active users
Development User Acquisition Monetization
Open platform for Web2 & Organic, viral, and paid Embedded fiat and crypto
Web3 bots, apps, and games mechanics payment services
The Open Network as a blockchain infrastructure
TON Ecosystem
Telegram Apps
Bots Games Mini Apps
@avatarify_bot @playdeckbot @tonstakers_bot
Telegram Apps (tApps)
platform includes bots, mini
apps, and games.
Open crypto-friendly
platform for your business.
TON Ecosystem
Mini Apps are the next generation
of apps inside Telegram
Telegram Mini Apps is a new approach for businesses to
engage with audiences through a convenient user interface,
offering a user-friendly experience directly within Telegram.
Mini Apps support seamless authorisation, integrated crypto
and fiat payments (with Google Pay and Apple Pay out of the
box), delivering tailored push notifications to users, and much
more.
TON Ecosystem
Telegram Mini Apps
Telegram API Mini App API
Architecture Backend Interaction Backend Interaction
Telegram Mini App
Telegram
Mini App UI
Telegram
Mini App
JS SDK
TON Connect
Telegram Client TON Integration
UI & Native Client API Wallets connectivity
TON Ecosystem
Traffic flow
Telegram Ads Telegram Apps Center
of Telegram Apps Performance Marketing Discover & Featuring
paid promo
App Bot User Contacts
Notifications Sharing & Invites
retention virality
retention
App Group
News & Community
TON Ecosystem
Telegram Mini Apps UI library
City Explorer
Example of app layout build
from library components
TON Ecosystem
Telegram Mini Apps UI library
Job Finder
Example of app layout build
from library components
TON Ecosystem
c
Be ome i i le or our au ie vsb f y d nce
wh
it Telegram App e ter sC n
Mini App Web Site
[Link]/tapps_bot [Link]
Submit your tApp to get
9:41 Mon Jun 6 100%
a free organic audience.
Search apps
9:41
1.2M MAU
Search apps
Explore Apps
Built For Telegram
Explore App s
Join Channel Submit Your App
Built For Telegram
Join Channel Submit Your App
Up to 150K
All Management Web3 Utilities Games
All Management Web3 Utilities Games
Wallet Community
Buy & transfer cryptocurre OPEN Telegram-native toolset fo OPEN
launches per app
Editors’ Choice Editors’ Choice
Wallet
k d,
Purchase cryptocurrency by ban car
x , d w .
e change an transfer to other allets
Editors’ Choice Mobile Donate
Buy mobile internet eSim fo OPEN This bot helps content crea OPEN
Community Editors’ Choice Editors’ Choice
Telegram-native toolset for communities
d
an apps . TON Ecosystem
Editors’ Choice
Become visible for your audience
with Trending Apps Channel
Channel
[Link]/trendingApps
800K subsribers
Up to 50K users launch app from the
post
Publications about new apps and major
updates in existing apps
TON Ecosystem
Launch performance marketing campaign
Telegram Ads is a new advertising platform
for businesses based on Telegram.
Every month, Telegram’s 800M+ users
generate over 500 billion channel views.
You can show your sponsored messages
in large public channels with 1000+ subscribers.
Get access to Telegram Ads platform with our
trusted partner – Magnetto.
TON Ecosystem
Telegram Ads case study
Telegram Apps Center
$25 000 budget, 14.8M impressions
$0.19 per bot launch
$1.20 per Telegram Apps Center TMA
launch
TON Ecosystem
Use community growth and engagement
tools
The Community app is a powerful, Telegram-native toolset
designed to boost the usage of your groups, channels and
applications
Contests, reward campaigns, and access management for
your community members to drive healthy activity and
promote strong business growth.
Join the Community Beta
TON Ecosystem
Wallet – self-custody wallet on Telegram
Wallet is a TON-based platform that turned Telegram
Messenger into a Web3 wallet and lets you easily manage
your digital finances.
Wallet allows you to seamlessly onboard new users to your
project using only Telegram Messenger.
Wallet has over 2.5 million users. The public consumer launch
of self-custodial features is planned for Q3 2023.
Join the waitlist for access to the beta version.
TON Ecosystem
Monetize your app with Wallet Pay
Wallet Pay is the go-to payment system for Telegram Apps,
supporting both crypto and fiat transactions.
Track your order statistics and easily withdraw funds to Wallet.
TON Ecosystem
Launch with confidence
Tonstarter is a TON-native incubation
& launch platform.
Tonstarter helps at every step of incubation,
fundraising, and marketing: from tokenomics
design to community sale and post-launch
activities.
Submit your project.
TON Ecosystem
Join @devs
Add your app to Grow your
community Telegram Apps community
Get access to resources, insights, and a Add your app to the Telegram Apps Team up with Open Builders, launch
network of like-minded developer and Center to make sure your projects gets Community Sale, and get listed on
builders to improve and grow your app. seen, heard, and used. CEX & DEX.
Link Link Link
TON Ecosystem
TON Foundation’s Grants and Ventures
Telegram Web3 Grants will accept four different types of applications:
Ventures
Type A Type B Type c Type c
Social Web3
GameFi Other Projects Seeking Venture
Use Cases inside Telegram Funding
The main criterion for this category This broad category consists of
is the presence of social mechanics open-source technical projects;
This category is mostly about social This falls outside the scope of the
and thus the potential to attract and commercial projects that improve
B2C applications inside Telegram with Grants Program.
retain the mass audience of players. the TON infrastructure, including the
a clear vision of how to achieve virality
There are two subcategories of deployment and interaction across Assistance is provided to connect
and retain the user.
games we are ready to support: DApps and Telegram Mini Apps; projects with VC funds or for
SocialFi: TMA that help creators Social games in the form of a DeFi projects that significantly evaluation through [Link].
monetize their social media content TMA with viral mechanics and improve the current landscape.
features like sharing with friends, Read More
Utility: daily use TMA that fullfill some
leaderboards, group challenges, Grants are structured based on
functional needs and necessarily use milestones, which include metrics
and notifications
web3 to improve the UX of daily use such as user numbers, transactions,
Standalone games (PC / mobile),
cases (e.g., Calendar, Task tracker)
preferably with strong social and Total Value Locked (TVL).
mechanics too
Community & Brand management: Target grant amount: up to $50,000
tools aimed at engaging communities Target grant amount:
in TON.
inside Telegram up to $10,000 in TON.
Target grant amount:
up to $10,000 in TON.
TON Ecosystem
Notcoin Case Study
22M users joined Notcoin in a month
5M DAU, up to 200K online
1 trillion Notcoins were donated to Pavel
Durov by Notcoiners
Engaged 6M users to other projects of
ecosystem
TON Ecosystem
Notcoin Keys to Success
95% of the audience was acquired with
referral links. Viral mechanics excel when
users are rewarded for referring friends
Simple mechanics and anticipation of rewards
motivate users
Focus on performance and highload improves
user experience and enhances conversion rate
TON Ecosystem
Gatto Case Study
30К DAU (x200 MoM in January’24)
$35,000 revenue in January’24
1M pets created
TON Ecosystem
Gatto Keys to Success
Partnerships boost with incentives and promo
traffic. Strategic airdrops to engage users
24/7 community management
Custom deals for players
Attention to UI and focus on UX
TON Ecosystem
Tapfantasy Case Study
20К DAU,
24K wallets connected
$120,000 revenue in January’24
11.7K users owns Tapfantasy $MC token
TON Ecosystem
Tapfantasy Case Study
Attracting existing audience from other
platforms
Integrating tokens and Web3 mechanics into
the gameplay
Correct use of FOMO and tokenomics to fuel
interest. Attracting both players and crypto
investors
TON Ecosystem
Ready, Set, Build!
Now is the perfect time to bring your ideas to life. We are here
to help you – our goal is your success.
Don’t hesitate to reach out to our community if you're stuck with
something or struggling to get things done. If you can’t figure out
how to formulate the issue, we're here to help.
Gleb Vorontsov
Head of Telegram Mini Apps at TON Foundation
[Link]/glebtma
TON Ecosystem
Useful links
Telegram Apps Center Wallet
Web App Web Site Telegram Channel Web Site Wallet Wallet Pay TON Connect
Submission Form
Telegram Apps Platform
Builders Community Developer Community
Telegram Ads Trusted Partner Mini Apps Documentation
Community Mini Apps Documentation
The Open Network Blockchain
Web Site Developer Portal Developer Community
Launchpad
TON Ecosystem
