---
### Slide 2: The Strategic Role of Innovation
**Content:**
- **Heading:** The Strategic Role of Innovation
- **Bullet Points:**
- Organizations must adapt quickly to changing environments.
- Large organizations need to act like small, flexible firms.
- Embrace new technologies in manufacturing and IT.
- Continuous innovation is essential for survival and prosperity.
---
### Slide 3: Innovate or Be Disrupted
**Content:**
- **Heading:** Innovate or Be Disrupted
- **Bullet Points:**
- Environmental forces drive the need for change: technological advances, market changes, regulation,
e-business, social attitudes, global economy, social media, and the digital revolution.
- Uncertain globalized economy affects all businesses, creating threats and opportunities.
---
### Slide 4: Types of Change and Innovation
**Content:**
- **Heading:** Types of Change and Innovation
- **Bullet Points:**
- **Episodic Change:** Occurs occasionally with periods of stability.
- **Continuous Change:** Frequent changes with shorter stability periods.
- **Disruptive Change:** Innovations that start small and replace existing technologies.
---
### Slide 5: Disruptive Innovation
**Content:**
- **Heading:** Disruptive Innovation
- **Bullet Points:**
- Innovations start small and can replace existing technologies.
- Companies initiating disruptive innovation often win big.
- Established companies may ignore initial innovations and suffer later.
---
### Slide 6: Case Study: Netflix
**Content:**
- **Heading:** Case Study: Netflix
- **Bullet Points:**
- Founded in 1997 to rent DVDs online, moved to streaming in 2007.
- Blockbuster turned down a $50 million offer to buy Netflix in 2000.
- By 2019, Netflix thrived while Blockbuster went out of business.
- Transitioned to original programming with hits like "House of Cards" and "Orange Is the New Black."
---
### Slide 7: Disruption in Media
**Content:**
- **Heading:** Disruption in Media
- **Bullet Points:**
- Traditional media companies scoffed at Netflix's original programming.
- Netflix won 3 Academy Awards for "Roma" in 2018.
- By end of 2018, Netflix had 1,000 original shows and over 130 million subscribers.
- Lured top talent from traditional media companies.
---
### Slide 8: Strategic Types of Innovation
**Content:**
- **Heading:** Strategic Types of Innovation
- **Bullet Points:**
- **Technology:** Changes in production processes to improve efficiency.
- **Products and Services:** New or adapted outputs to increase market share.
- **Strategy and Structure:** Administrative changes mandated by top management.
- **Culture:** Changes in employee values and behaviors.
### Slide 1: Technology Innovation
**Title:** Technology Innovation
**Content:**
- The necessity of continuous technological development for business survival.
- Importance of managers in fostering an environment conducive to innovation.
- Contradiction: Conditions favoring innovation vs. conditions favoring routine production.
### Slide 4: The Ambidextrous Approach
**Title:** The Ambidextrous Approach
**Content:**
- Combining organic and mechanistic structures.
- Encouraging creativity (exploration) and implementing ideas (exploitation).
- Example: Japanese companies like Honda and Canon.
---
### Slide 5: Idea Generation vs. Idea Conversion
**Title:** Idea Generation vs. Idea Conversion
**Content:**
- Idea generation: Coming up with new ideas.
- Idea conversion: Turning ideas into developed products.
- Many companies struggle with both stages.
---
### Slide 6: Bottom-Up Approach
**Title:** Bottom-Up Approach
**Content:**
- Recognizing useful ideas from employees.
- Mechanisms to ensure ideas reach top executives.
- Example: Google’s 70/20/10 rule.
---
### Slide 7: Techniques for Encouraging Technology Change
**Title:** Techniques for Encouraging Technology Change
**Content:**
- Switching structures.
- Separate creative departments.
- Venture teams.
- Corporate intrapreneurship.
- Collaborative teams.
---
### Slide 8: Switching Structures
**Title:** Switching Structures
**Content:**
- Creating organic structures for idea initiation.
- Example: Alphabet’s 10% rule and X Development unit.
- Quicken Loans' "bullet time" for employees.
---
### Slide 9: Creative Departments
**Title:** Creative Departments
**Content:**
- Assigned to initiate innovation.
- Examples: Lowe’s Innovation Lab and Otsuka Pharmaceutical Company.
- Idea incubators as safe harbors for developing ideas.
---
### Slide 10: Venture Teams
**Title:** Venture Teams
**Content:**
- Freeing creativity within organizations.
- Separate location and facilities.
- Examples: MasterCard’s venture teams, Lockheed Martin’s Skunkworks, and Alphabet's X
Development.
---
### Slide 11: Corporate Intrapreneurship
**Title:** Corporate Intrapreneurship
**Content:**
- Developing an internal entrepreneurial spirit.
- Releasing creative energy of all employees.
- Encouraging idea champions.
---
### Slide 12: Importance of Idea Champions
**Title:** Importance of Idea Champions
**Content:**
- Passionate advocates for new ideas.
- Texas Instruments and SRI International’s approach.
- Providing freedom and slack time for creativity.
