Business
cHAPTER5 Applications
University Prescribed Syllabus
Introduction to @ Business Systems: Functional Business Systems, Cross
Functional Enterprise Systems, Customer Relationship Management: The
Business Focus, Enterprise Resource Planning: The Business Backbone,
Supply Chain Management: Business Network, Electronic Commerce
Systems, Fundamentals, e-Commerce Applications and issues, Decision
Support Systems: Decision Support in Business, DSS Components,
Decision Support Trends, OLTP, Data Mining for Decision Support,
Knowledge Management System.
5.1__Introduction to e Business System
GQ. Describe the concept of e Business. List its Features.
© E-business, often known as online business, refers to business
transactions that take place through the internet. In the year 1996, the
word “e-business” was coined. Electronic business is abbreviated as
e-business, As a result, the buyer and vendor do not meet in per
+ Intoday’s world, we are exposed to various forms of e-Business. Since
its emergence, it has grown by leaps and bounds. Some predict that it
may very soon overtake brick and mortar stores completely.
© While that remains to be seen, we cannot ignore the immense role it
| plays in the current [Link].
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Fig. $1.1 : E-Business
+ Busnes neigence (BI), Customer Relationship Manageme cy
Enerpise Resoure Panning (ERP) Supply Chain Mang
(SCM, colabration online activites, and eleewonic tame
Within the company are some of the components of e-business,
* However, the following three areas are crucial for e-business,
5 Features of Online Business
Some of the features of Online Business are as follows
AY Tes easy to setup
42) There are no geographical boundaries
13)" Much cheaper than traditional business
{4 There are exible business hours
{S--Marketing strategies cost ess
SBF Online business receive subsidies from the government
APF There are afew security and integrity issues
_B/Mhete is no personal touch
19) Buyer and seller don't meet
(OyDelivery of products takes time
JUY There is transaction risk
po. A-At& DS)
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ys Dares teeions 55 No
sad Functional Business s
There ae 88 miny methods to employ infaton
business as there are company operations, challenges
opportunities to explore
4A busines profession should hae anne uderanig nd
appreciation of how infomation systems ae wed oppo each af be
business operations that must be completed in onder fora firm
succeed
4 Thus, functional business systems are described in his secon, which
include a variety of ypes_of information. sysems (wanton
processing, management informatio, decision support, and 0 or) tht
support the business functions of sccouing. finance, watketing,
‘operations management, and Human Resource Management. °
«+ Informnrin wehocloge mde walle by mating formation
systems to support key marketing funtion omponents
. ive marketing process, where customers. [Link]
ome and enhancing produets. and
Web sites
technology in
solve, and
“othe decisions.
‘other product mnagemest :
Tn ores soppy an calle diac or he ming non
tocrprie aide syste ke customer raonship mangeneat
the portfolio of marketing information systems,
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help banks' and other firms’ marketing
mmeone pursuing «racket
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Marketing Systems
Marketing is a commercial fonction that, deals with the planning,
romovon, and selling of existing products in. existing market a we
ar tbe development of new [Link] markets in order to bet
latiract and satisfy current and potential customers.
‘masketing plays an important role in the running of g
© Asa rewh,