Become an

DIGITAL

MARKETER
In Just 20 Weeks

Get Job Ready with Digital Marketing

Mentorship Program

with
Generative AI
 Curious??

We know, what’s on your MIND!

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eting Ma rk Tec
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 1
What is

Digital Marketing?

Don't you feel that these brand names

are ringing in your ears all the time?

All because of their "Digital Marketing Strategies".

Single digital marketing campaign

can make a brand from

Hero

zero

If you remember the

Mauka Mauka Campaign

Yes, that’s right!
from the star sports during the Cricket
World Cup 2015, that campaign only got “Digital Marketing” is the only secret
sauce behind the popularity of these

50 billion big brands.

impressions worldwide.

That’s how impactful

Digital Marketing is.

If this excites you, then

you are at the Right Place!

Digital Marketing is the game-changer in

today's business landscape!

 2
Why is Digital Marketing a
promising career choice?

We’ve fetched some data for you!

1,50,987 Jobs Most In-Demand Job Roles

for Digital Marketers 

We Hiring
a
Hirin re
SEO

g Specialist
Hiring
Hiring ner
Desig
Digital
Mark G raphic
Manag eting
er Hiring
Analytics
ranks 'Digital Marketer' Hiring Manager
Hiring
as a Top In-Demand Job, and Social Media
Manager
PPC
/SEM
Specia
according to , there are list
Hiring Hiring
currently 388,949 job openings in Content Marketing Email Marketing
Specialist
digital marketing.
Manager

388,949 results

388,949

Source: [Link]

Scope of Digital Marketing

The Indian Digital Marketing

market attained a value of
USD 55,372.78 million
2032
USD 5,118.55 million in 2023. 

The market is expected to grow at

a CAGR of 30.3% from 2024 to
2032 to reach a value of

USD 55,372.78 million by 2032. 

USD 5,118.55 million
2023

Source: Expert Market Research

Grab this opportunity before you miss the wave

of endless possibilities!
 3
Why should I choose

WsCube Tech?

Your Success is

Our Mission
WsCube Tech’s Upskilling Pedagogy Program

Curriculum
This course has been designed
according to the top company's
job description covering all depths
in detail.

Module 1
Fundamentals of Digital Marketing
Project-Based Learning What is Digital Marketing?
L
Scope & atest Trends
Career and Jobs in Digital Marketing
Engage in real-word projects, especially designed to Understanding Channels in Digital Marketing
enhance your critical thinking, collaboration, and Setting marketing objectives

problem-solving skills.
Business Models & Competitor Research
f
Marketing unnel & customer journey
f
Identi ying target audience segments

Brand Teardown - E-commerce Blinkit & Zomato's

JioCinema brand (Jio Mart) Social Media Marketing

JioCinema JioMart

Doubt Resolutions Deep Dive with

You can ask all your questions and doubts to the Case Studies
mentor during the Live classes. All your doubts
ff
We o er insights into real-li e f
will be resolved efficiently to ensure quality learning. problems, and solutions to help you
understand comple concepts, and x
real-world scenarios.

Our learners are working with leading brands.

Average CTC

₹6.8 LPA

Success Stories

She channeled her SEO savvy into a Jahnvi upgraded her skills and now
thriving career, landing an SEO helps companies succeed as a
Manager role f
Per ormance nalyst. A
Anannya Tripathi
. PA
CTC: 8 3 L
vY v
Jhan i ada
CTC: 9 LPA
SEO Manager f A
Per ormance nalyst

Varsha Rathi weaves social media Mansi now shines as a Social Media
f
narratives, cra ting digital tapestries Specialist by learning digital
as a Social Media Specialist. marketing rom us. f
Varsha Rathi CTC: 7.2 LPA Mansi Mishra
CTC: 6.5 LPA
Social media specialist Social media specialist

Viranchi Dadhich tells stories on With a keen insight into e-commerce, he

f
social media, creating beauti ul digital now coordinates social media

pictures as a Social Media Specialist. and SEO globally.

Viranchi Dadhich CTC: 6.5 LPA ProMobi Technologies
Jay Lalwani
CTC: 11.2 LPA
Social media specialist E-commerce Cordinator

p
Entre reneur lumni A

Viral
Su it j Sukant a

Patel Dutta Das

Viral dived into digital marketing 

Sukanta mastered marketing beats
and now heads the cool crew
Sujit mixed marketing magic and and now pilots the innovative
at Revival Media. now captains the Print kolkata ship. Newsense Plant.
Founder RE
Founder
Reviral Media
Founder RE

& so many more...

Program Ratings
4.9
( 19476 Reviews)
Glimpse of Digital Marketing Journey

Come and explore the exciting

digital world with us,

where everyone is welcome!

Your class would look like this

Who can apply for the course?

Students Professionals Brand Marketers Career switchers

Coaches Freelancers Entrepreneurs Homepreneurs

Let's embark on this digital journey together.

 4

How does this

program work?

Learn

Upskill yourself with leading

professionals to gain insights from their

vast experience.

Practice

Sharpen your skills by learning through

course assignments, live projects, and

regular assessments and quizzes.

Crack

Ask Resume & Complete Job

LinkedIn Building Assistance

Resolve your queries with industry experts

with our dedicated doubt-clearing

sessions.

Soft Skill
Mock Interviews
Development

Build

Craft a diverse portfolio and resume with

LinkedIn optimization showcasing your

Digital Marketing expertise.

Crack

Seize your ideal job and make an

impact in your career.

Resume Building LinkedIn Profile

Mock
Placement

Optimization Interviews Assistance

 5
What exactly

will I learn?

Program Curriculum

16 99
Modules Live Classes

14 18 15
Projects Assignments Case Studies

1 Live Class 1 Project

1 Cases Study 1 Assignment

Module 1
Fundamentals of Digital Marketing
What is Digital Marketing? Developing a value proposition
Scope & Latest Trends Important terms & metrics in Digital Marketing
Career and Jobs in Digital Marketing Understanding Media- Paid, Shared,
Understanding Channels in Digital Marketing
Owned, and, Earned
Overview of digital marketing channels -
Setting marketing objectives Inorganic and Organic
Business Models & Competitor Research Choosing the right channel mix for your
business
Marketing funnel & customer journey
Creating a Buyer Persona
Identifying target audience segments
How to think like Marketer

Case Study Assignment

Complete Brand Analysis of Swiggy Buyer presona for the Indian e-
- Online Food Delivering App commerce company 'Nykaa' .

Project Outcome
Brand Teardown - JioCinema Perform a complete brand study
for JioCinema. Find out these:
Type of industry & Business model
Competitors of JioCinema
Targeting Customer Persona
Marketing funnel

6 Live Classes 1 Project

2 Cases Studies 2 Assignments

Module 2
Domain Marketing, Website Planning & Creation

What is Domain Marketing WordPress Installation

Importance of Domain Businees website creation
Types of Domain & Extensions Blog website creation
Domain connecting to Hosting Portfolio Building

Video Lectures

Niche related domain Listing Domains for Sale

How to Buy a Right Domain Finding domain with AI tool
How to Sell a Domain with higher price Ecommerce webiste Creation
Payment gateway Use of WooCommerce Plugin

Case Study Assignment

Craft a Compelling

Landing Pag

Top Domains in the

Technology Niche

Project Outcome
Health and Wellness
Thrive Online - Building a Health &
Website Design Wellness Blog
Define Your Audience
Choose a topic.
Choose a Domain Name and Hosting
Select a Theme
Plan and write content.

21.5 Live Classes 2 Projects

2 Cases Studies 7 Assignments

Module 3
Introduction to SEO

Introduction to SEO Importance of Keyword Research

Keyword Research Types of Keywords
What are keywords in SEO? On-Page SEO
SEO-friendly Content, Planning & Strategy Google Search Console
Technical SEO Off-Page SEO
Local SEO Site Audit: Checklist & requirements
Common SEO Pitfalls

Case study
How Myntra Dominates No.1
Position on Google for 64,000+
Keywords


The Rise and Fall of a Blog That

Reached 27 Million Traffic Within 6
Months and Declined Back to 0


Assignment
Perform strategic keyword research for websites
like MakeMyTrip, CarDekho, and Healthline.

Write Meta Titles and Meta Descriptions for All

Pages of Your WordPress Website

Design an XML Sitemap and [Link] for

Optimal Website Crawling
XML

Uncover and Fix Broken Links for an Education

Website

Implement Google Search Console On Your

Website

Submit Sitemap of Your Website to Google

Search Console

Build 10 High-Quality Backlinks with 10

Different Techniques

Project Outcome
SEO Audit Conduct Comprehensive Technical
SEO Audit to Find and Address
Issues on A Travel Website


Crawlability and Indexability

Website Architecture and Navigation
Content and Optimization
Technical Performance

SEO Strategy The Rise and Fall of a Blog That

Reached 27 Million Traffic Within
6 Months and Declined Back to 0


Gather Information
Potential Reasons for the Rise
Potential Reasons for the Fall

1.5 Live Classes 1 Assignment

Module 4
Web Analytics + GA4
Google Analytics Overview
 Behavior and Conversion Report
Google Analytics Set Up
 GA4’s functions and features

Important Terms & Metrics 
 Setting up Google Analytics 4 and Overview
Real-time Report
Final SEO Performance Report Submission
Audience and Acquisition Report

Assignment
Setup Google analytics on
your website

3 Live Classes 1 Project

1 Cases Study 2 Assignments
Module 5
Content Marketing & Blogging


Introduction to Content Marketing How to find your blogging niche?

Benefits of content marketing
Creating strategy for blogging
Different types of content and their uses
Understanding TOFU, MOFU, and BOFU Right way to do SEO in blogging
Researching and Identifying Audience Needs Google Web Stories
How to plan a long-term content strategy?

Video Lectures

Content marketing tools How to build traffic on new blog?

Developing Content Plan for Website or Blog Essential blogging tools
Content Cluster Strategy Monetization strategies for blog
Converting traffic to leads Using ChatGPT for blogging

Case Study Assignment

Mama Earth's content strategies 1. Create 1-month content strategy
for a Digital Marketing Agency 



2. Design and publish 5 Web

Stories on your website

Project Outcome
Content Cluster Strategy Create a Content Cluster Strategy
for a Travel Blog
Pillar Topic Selection
Cluster Content Identification
Content Plan and Schedule
Keyword Research
SEO Optimization

10 Live Classes 1 Project

2 Cases Studies 1 Assignment

Module 6
Social Media Marketing

Basics of Social Media Marketing Social Media Management Tools

Significance, Role, Goals and Elements YouTube Marketing
Social Brand Management
Instagram Marketing
Setting Up Audience Persona
LinkedIn Marketing
Social Media Marketing Strategy (B2B & B2C)
Twitter Marketing
Content planning and calendar creation
Social Media Marketing Key Metrics
Content Creation and Curation
Organic Postings

Case Study Assignment

Blinkit & Zomato's
Charting CRED's Content

Social Media Marketing Calendar & Strategy

Project Outcome
Nothing Mobile Phones Decoding Nothing - A Social Media
Playbook for Brand Ascension

Define Objectives and Goals

Know Your Audience
Content Strategy Development
Content Calendar Creation

21 Live Classes 1 Project

1 Cases Study 6 Assignments

Module 7
Performance Marketing (Meta Ads)

Basics of Performance Marketing Event Step Tool, custom and

look alike audience

Picking the right platform
Competitors Analysis in Performance Dashboard ROAS VS Realized ROAS
Marketing
Campaign Performance analysis

B2B, B2C & D2C and optimization

Introduction to Meta Ads Ad automation - RevealBot/Madgicx
Understanding the Objectives

Metrics to track, Buying Type & Meta Automation Possibilities,

Algorithm Martsch Stacks

Audience stages in Meta Ads Manager Rule Automation, Creative

Automation Platforms
Bid Strategies, CBO VS ABO and Meta Funnel
Execute an end to end campaign

Meta Pixel and analyze various

on Meta and Instagram
successful cases

Case Study
Ads strategy of Ajio

Assignment
Targeting Tourists for
Dubai with Meta Ads
Targeting US Businesses for Data
Entry Needs - Meta Ads Campaign
Navigate Your Future - Meta Ads
for Immigration Consultancy
Unleashing the Power of Meta
Pixel - Tracking Conversions
Building a JioMart Catalog for Meta Ads (or
Your Own E-commerce Store)
Meta Ads Audience Targeting for
8 Diverse Businesses

Project Outcome
E-commerce brand (Jio Mart) Setup a Live Meta Ads Campaign for
JioMart for Learning
Define Objectives
Identify Target Audiences
Choose Advertising Platforms
Develop Ad Copies and
Creatives

15 Live Classes 1 Project

1 Cases Study 4 Assignments

Module 8
Performance Marketing (Google Ads)
Introduction to Google ad Using Chatgpt to prepare ad copies
Campaign types and structur
Exploring different keyword match Conversion Integration with GTM,
types and their impac Conversion Linker
Types of Search Ad Remarketing in Google Ads, Benefits,
Crafting compelling ad headlines and Audience Manager,
description
Understanding bidding options and Discovery Campaign (Setup), Shopping
strategies for maximum RO Ad, Google Merchant Centre
Creating search campaign structure Performance Max, Benefits, P Max
from scratch Campaign tracking and Setup, Hotel Camp.
performance managemen
Analysing Different Audience Types in
Google Ad
Importance of Discovery Display ad
Understanding YouTube Video
Advertisemen
Universal App Campaigns

Case Study
Search Ads for

Lodha Group (real estate)

Assignment
Crafting a Smart Campaign for
Nitido Design - Mumbai
Standard Search Network Campaign in
Google Ads for RatanShreeji
Sacramento Spa Treatment Ads with
Google Display Network
Boosting SNITCH Brand Awareness &
Sales with Google Ads

Project Outcome
Xiaomi Google ads campaign Strategize a Google ads campaign for
Xiaomi to increase the sales.

Create buyer persona

Allocate budgets
Create campaign with objectives
Understand targeting,
placements & formats
Learn to optimize the campaign

Video Lectures 1 Assignment

1 Cases Study 1 Project

Module 9
Performance Marketing (Other Platforms)

Instagram Ads & its types

Twitter Ads & its type, 

Instagram Business Account Setup Ads Formats

Twitter Ads account setup

Setting up Instagram Ad Campign Ad creation
Linkedin ads and its types & importance
 Twitter Conversion
LinkedIn Page - Creation

Create Business Manager What is Third Party Ads?

Benefits of Third Party Ads

Campaign Objective 
 Disney + Hotstar Ads 

Identify Target Audience 
 Campaign Setup
Ad format

Budget & Schedule
 Spotify, Sharechat Ads
Review and launch
Linkedin Conversion Tracking

Case Study Assignment

Conversion ads for
Generating Real Estate Leads for
AppsFlyer (LinkedIn) Godrej Properties with LinkedIn

Project Outcome
Samsung Ads Strategy Prepare a Proper Ads Strategy for
Samsung (Product Launch, Mobile Cost
of 1.5 Lakh)
Define Objectives
Identify Target Audience
Choose Advertising Platforms
Craft Compelling Ad Copies and
Creatives

Video Lectures 1 Assignment

1 Cases Study 1 Project

Module 10
Media Planning

Basics of Media Planning Online marketplace for buying ad

spaces - Releasemyad & Themediaant
Media objectives and strategy Media Scheduling Strategies
What is a media mix and why is it important Media Evaluation Metrics & KPIs
Media Budgeting - allocation across

different channels Brand Safety & Ad Fraud

Media buying - Direct vs Programmatic vs
Real-Time Bidding

Case Study Assignment

Dream11's Media Planning Crafting a Media Buying Strategy
for OLA Electric Bikes

Project Outcome
Media Planning and strategy Media Planning and strategy to run an
ad on Disney + Hotstar for My11Circle.
Define Your Goals and Objectives
Understand Your Target Audience
Budget Allocation
Creative Development
Media Planning
Ad Placement and Targeting

2 Live Classes 1 Project

1 Cases Study 1 Assignment

Module 11
Influencer Marketing

What is Influencer Marketing Different Influencer Marketing Platforms

The Content-Driven Approach Paid promotions
Why Should Brands opt for Influencer
Marketing? Gifts and Giveaways
The Advantages of Influencer Marketing Brand Ambassador and Affiliates
Top Successful Influencer Marketing
Campaigns
How to Connect With the Right Influencer

Case Study Assignment

Kuku FM's influencer Select a brand (Sugar Cosmetics)
marketing Strategy known for utilizing influencer
marketing in its marketing strategy.

Project Outcome
Influencer Marketing Influencer Marketing Campaign of
specific brand or product related to
Finance (e.g. Paisabazaar)

Define Objectives and Target Audience

Identify Relevant Influencers
Evaluate Influencers
Set Clear Goals and Expectations
Reach Out and Negotiate Terms

Video Lectures 1 Assignment

Module 12
Online Reputation Management (ORM) +
Conversion Rate Optimization (CRO)
Definition and Scope of OR Basics of Conversion Rate
Utilization and Significance of OR Optimization (CRO).
Key Benefits Derived from Implementing OR
CRO Process: Observe, Ideate,
Various ORM Platforms and their Distinct
Test, Deploy
Features
Operational Mechanisms of ORM Platform Effective strategies and methods in CRO
Strategies for Effective Review Managemen
Adhering to ORM Platform Policie Checklist for CRO optimization
Differentiating Comments and Reply Types
for Content
Addressing Negative Reviews
ORM Techniques and Strategie
Crafting and Distributing Press Releases for OR
Tools for OR
Guidelines for Efficient Client Management in ORM

Assignments
The top 5 Conversion Rate Optimization
(CRO) metrics for your own website

Project Outcome
Live Campaign EdTech Conversion Rate Optimization
(CRO) for a Live Campaign

Analyze & Identify Opportunities

Implementation

3 Live Classes 1 Project

1 Cases Study 1 Assignment
Module 13
Email Marketing & Whatsapp Marketing

Why Should You Care About Email Marketing WhatsApp Marketing: The Good and
the Not-So-Good
Who's Winning the Email Marketing Game
Things to Know Before Trying
Easy Ways to Ace Email Marketing WhatsApp Marketing
Boost Your Email Game with These Tips Mixing Email and WhatsApp Marketing
Made Simple
Numbers that Matter in Email Marketing

Case Study Assignment

Lenskart WA Marketing Strategy How to extract the email ids from
LinkedIn and other platforms.

Project Outcome
Email Marketing Build an email marketing WA marketing
campaign using Mailchimp and
GetResponse
Set Up Your Accounts
Define Your Campaign Goals

3.5 Live Classes 1 Project

1 Cases Study 1 Assignment

Module 14
Marketing Automation

What is Marketing Automation and

Automated Email Marketing
why is it important Campaigns
How can I use Marketing Automation
SMS Automation
to sell more
Marketing Automation Tools and Platforms WhatsApp and IVR Automation

Marketing Automation Workflows

Marketing Automation for B2B & B2C

Case Study Assignment

PolicyBazar Marketing Automate a WhatsApp marketing
Automation campaign for a food restaurant.

Project Outcome
Marketing Automation Strategy Create a marketing automation strategy
for a GYM & Fitness buisness.

Define Your Goals & Audiences

Select Your Automation Tools
Segment Your Audience
Set Up Email Workflows
Leverage SMS and Push Notifications

2 Live Classes 1 Assignment

Module 15
Freelancing & Portfolio

How to start freelance work
 How to Set pricing for projects, Time
Freelance Platforms 
 Duration Decide, Billing Creation
Professional profile creation

Projects work list & portfolio,

How to create proposals

Assignment
Prepare a porfolio/profile on
[Link] and Upwork

2 Live Classes Video Lectures

Module 16
Resume Building + LinkedIn Optimization &
Interview Prep
Resume Building Interview Preparation
Resume Overview Live Interview session
LinkedIn Profile Optimization

Unlock Bonuses Worth

₹9,000

Design Thinking + Canva

Design thinking process Image and Banner Design
₹6,500

What is Canva? Logo Basics

How to use canva? Logo Design Creation

Fundamentals of Graphic Design

Domain and Website Hosting

₹2,500

Each student enrolled in our 4-month Digital

Marketing Mentorship Program will be given a
free domain and hosting for one year.
40+ Digital Marketing Tools
Who are my mentors?

Well, hold onto your seats

because we're about to introduce you to the

Rockstars behind the scenes.

That's us!
That's us!

Upskilling Bharat with trust and excellence

24580+ 425+ 7+
Learners
Masterclasses
Years of

Trained Delivered Experience

45650+ 28+
Hours of Live
Domain

Mentorship Expertise
 7
Am I going to

get career support?

We have got you covered!
Building a career you love,

one step at a time.

Mock interviews
Boost your interview skills and
confidence with our expert guidance,
ensuring you shine in every opportunity.

Resume Building
Get your resume built and reviewed by
experts and hiring managers in the field
of Digital Marketing.

Placement Assistance
Practice your interviewing skills with mock
interviews and receive placement
assistance to help jump-start your career.

LinkedIn Profile Optimization

Maximize your impact in the professional

world through strategic LinkedIn profile
optimization by WsCube Tech. Aditi Singh
SEO Specialist

Aditi Singh
Digital Marketer

Portfolio Building
Receive personalized assistance in
creating a remarkable portfolio that
effectively showcases your skills.
 8

Will I get a certificate to

enhance my resume?

Grab the spotlight by

getting certified!

Upon finishing our digital marketing mentorship program,

you'll earn a certificate of completion.

 9
Are there any success
stories from the past?

Discover the hype CLICK

by yourself!

Sneak Peek from our Learners

Click [Re cLICK

Nitesh Gaur Bindu Bansal Rajaram

(Student) (Content Writer) (Business Owner)

Trusted by Thousands
Google Review
Rated 4.7 (853 Reviews)
 WsCube Tech offers

Tech-Integrated Hybrid
Upskilling Experience

Level up your Digital Marketing Skills

with our Online and Offline presence.

Offline/Online Classes

Join our doubt-solving sessions, where

our mentors get your queries resolved!

Doubt-clearing sessions

Our expert-led workshops bring knowledge

to life with practical experiences.

Exclusive
Exclusive Masterclasses/Workshops
Masterclasses/ Workshops

We aim to encourage collaboration and

offer an engaging learning environment.

Community Learning/Group Discussions

 10
How to enroll in

this program?

You are one step away from

your dream career!

Enroll Now

Still unsure?

Call Now to Book 2-Days of

Demo Classes

+91-93529 76305

For any other details, feel

free to reach out.

We are here to help!

@wscubetech [Link] /wscubetechindia