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Business Intelligence Multiple Choice Question

Bsc. Information Technology (University of Mumbai)

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Business Intelligence
Correct
S.N. Question Answer1 Answer2 Answer3 Answer4
Option
1 _________ is the outcome of extraction Knowledge Information Data Raw Data
and processing activities carried out on
data
2 Which of the following is not a component Analysis Insight Decision Design
of business intelligence analysis cycle?

3 Extraction of information and knowledge Data mining Optimisation Data exploration Data mart
from data is known as
4 In ETL ‘E’ stands for External Extraction Extreme Enternal
5 ________represent the real problem Data Models Tools Information
situations
6 During the _________ phase, additional Loading Extraction Transformation Performance Evaluation.
data conversion occurs to performed to
obtain the summaries that will reduce the
response time;
7 What is allowed by Sensitivity and the robustness of optimal the robustness of optimal the robustness of optimal the robustness of optimal
Scenario analyses be assessed ? decisions from variations in decisions to variations into decisions to variations in the decisions to variations in the
the input parameters input parameters input data input parameters
8 The conceptual paradigm outlined optimization models stochastic models supervised models iconic models
determines a wide and popular class of
mathematical models for decision making,
represented by _________models

9 Which of the statement is not true about The term data mining refer to Data mining analysis is to draw a Data mining activities can be The data mining process is
Data Mining? the overall process consisting fresh conclusion without subdivided into two major based on inductive learning
of data gathering and investigating the past data, investigation streams, methods
analysis, development of observations and interpretation and prediction.
inductive learning models and interpretations
adoption of practical
decisions and consequent
actions based on the
knowledge acquired

10 Which is not the Phase of data Mining Process Data Gathering Selection of Attributes Prediction and interpretation Data Discarding

11 The use of such methods will be explained K-means K-nearest support vector machines Normalization
within the classification methods called
_____________.
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12 Data Inception Means inspection of each missing value identify missing values replacement of missing Data discard all records

13 Decision making process is of Three Five Two Six

____________ phases.
14 Well defined and recurring decision Structured Semi-structured Operational Unstructured
making procedure is called
15 Which of the following function is used for k-means k-mean heatmap K-heat
k-means clustering?
16 ______ are supervised learning methods Classification Clustering Regression Customization
for predicting the value of a categorical
target attribute
17 The ______ method involves subdividing Holdout Repeated random sampling Cross validation Confusion matrix
the m observations available into two
disjoint subsets
18 Decision tree initially starts with ? Root Leaf Terminal Branch
19 Which of the following is not a component Organisation BI and Data Mining Technology Fund
of Relational Marketing
20 Which of the following is not part of Web Content Mining Structure Mining Database Mining Usage Mining
Mining:
21 The __________________________ Efficiency Function Effective Frontier Efficient Frontier Effective Fact
expresses relationship between the Inputs
utilized and Outputs Produced
22 The Relationship Marketing is all about Creating database value Travelling programs Maintaining relationship with Loyalty based on behaviour
customer
23 Which of the following is not a component Strategy Data Mining Technology Customers
of relational marketing strategy?

24 Which of the following is not an actor of Employees Customers Suppliers Competitors

an enterprise relationship system?
25 Which of the following are the customers B2B B2C B2C2B B2B2C
of high value?
26 The objective of B.I. is To support decision-making To support information To support data collection. To support data analysis. Answer1
and complex problem solving. gathering.

27 Decision making process is of Three Five Two Six Answer2

____________ phases.
28 Well defined and recurring decision Structured Semi-structured Operational Unstructured Answer1
making procedure is called
29 ________is the outcome of extraction and Data Information Knowledge Wisdom Answer2
processing activities carried out on data

30 DSS stands for: Decision Support System Definition support System Data sub system Data storage system Answer1
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31 ___________measurements express the Effectiveness Efficiency Evaluation Feedback Answer1

level of conformity of a given system to
the objectives for which it was designed
32 What is a model ? a selective abstraction of real a selective imagination of 1st a selective proposal of real a selective example of Answer1
world world world second word
33 On which learning methods the Data inductive learning methods deductive learning methods basic learning methods comprehensive learning Answer1
Mining method is based? methods
34 Data mining activities can be subdivided into Interpretation and Sampling Interpretation and Prediction. Forecast and Prediction Forecast and Interpretation Answer2
two major investigation streams , which are

35 A number of techniques originated in the field machine learning or knowledge . Deep learning machine learning or knowledge Deep learning or knowledge Answer1
of computer science, such as classification discovery in databases recovery in databases. discovery in databases.
trees or association rules, and are referred to
as________________
36 ____________ learning analyses are not Supervised Guided Unguided Unsupervised Answer4
guided by a target attribute
37 ___________are categorical attributes in Counts Nominal Numerical Ordinal Answer1
relation to which a specific property can be
true or false
38 Extraction of information and knowledge Data mining Optimisation Data exploration Data mart Answer1
from data is known as
39 Which of the following information is not Mean Median Mode Standard Deviation Answer3
given by five-number summary?
40 Which of the following graph can be used Scatterplot Overlaying Barplot Answer3
for simple summarization of data?
41 Classify variable which is not continuous age height gender revenue of medical shop Answer3
42 Neural Networks are methods of ? Regression Clustering Classification Customization Answer3
43 ______ methods make use of Separation Regression Probabilistic Heuristic Answer4
classification methods based on simple
and intuitive algorithms
44 Which of the following is true: Intensity of Relation is low for Intensity of Relation is low for Intensity of Relation is high Does not depend on whether Answer1
B2C B2B for B2C it is B2B or B2C.
45 Which of the following is not a stage in Acquisition Cross/Up Selling Retention Bargaining Answer4
“Lifetime of a Customer”
46 Which of the following is not an Extra Capacity Maximum Fixed Cost Backlogging Multiple Plants Answer2
optimization model?
47 CCR Model stands for: Charnes-Cooper-Rhodes Charley-Common-Rules Challenging-Common-Rules Cooper-Common-Rules Answer1
48 Which of the following is not a decision- Prices Distribution Channels Product Sales Processes Answer3
making option for a relational marketing
strategy?

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49 The implementation of ________ actions Low-cost High-cost Min-cost Max-cost Answer1

gives rise to low revenue per unit
transactions
50 ______ analyses for relational marketing Data Data-mining Sales Market Answer2
purposes are a powerful tool for
identifying the segments to be targeted
with customized products.
51 Which of the following is not a component Analysis Insight Decision Design Answer4
of business intelligence analysis cycle?

52 ________represent the real problem Data Models Tools Information Answer1

situations
53 During the _________ phase, additional Loading Extraction Transformation Performance Evaluation. Answer3
data conversion occurs to performed to
obtain the summaries that will reduce the
response time;
54 Which is not the Phase of data Mining Data Gathering Selection of Attributes Prediction and interpretation Data Discarding Answer4
Process
55 Data Inception Means inspection of each missing identify missing values replacement of missing Data discard all records Answer1
value
56 Which of the following function is used for k-means k-mean heatmap K-heat Answer1
k-means clustering?
57 ______ are supervised learning methods Classification Clustering Regression Customization Answer1
for predicting the value of a categorical
target attribute
58 Decision tree initially starts with ? Root Leaf Terminal Branch Answer1
59 Which of the following is true: Intensity of Relation is low for Intensity of Relation is low for Intensity of Relation is high Does not depend on whether
B2C B2B for B2C it is B2B or B2C.
60 Which of the following is not a stage in Acquisition Cross/Up Selling Retention Bargaining
“Lifetime of a Customer”
61 Which of the following is not an Extra Capacity Maximum Fixed Cost Backlogging Multiple Plants
optimization model?
62 The Relationship Marketing is all about Creating database value Travelling programs Maintaining relationship with Loyalty based on behaviour Answer3
customer
63 Which of the following is not a component Strategy Data Mining Technology Customers Answer4
of relational marketing strategy?

64 Which of the following is not an actor of Employees Customers Suppliers Competitors Answer4
an enterprise relationship system?
65 Which of the following are the customers B2B B2C B2C2B B2B2C Answer1
of high value?

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