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Editing BST

This document outlines the contents of a study on online shopping in India. Chapter 2 discusses the establishment of online shopping platforms Flipkart and Amazon in India, and identifies them along with Myntra as the top three online shopping sites in the country. It provides background on the founders of Flipkart, Amazon, and Myntra, and notes that Flipkart and Amazon have expanded their product offerings beyond their initial focus on books and movies/TV.

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financysuraj01
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32 views3 pages

Editing BST

This document outlines the contents of a study on online shopping in India. Chapter 2 discusses the establishment of online shopping platforms Flipkart and Amazon in India, and identifies them along with Myntra as the top three online shopping sites in the country. It provides background on the founders of Flipkart, Amazon, and Myntra, and notes that Flipkart and Amazon have expanded their product offerings beyond their initial focus on books and movies/TV.

Uploaded by

financysuraj01
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

Contents

1. Chapter 1 Pages
2. Introduction 5-7
3. Review of literature
4. Definition, Rational and Scope of the
study/Objective of the study
5. Research Question
6. Research Methods
7. Chapter 2 8-16
8. Establishment of online shopping
9. Customer’s preferences
10. Hiring of employees in a year
11. Objective of online shopping
12. Advantages of online shopping
13. Disadvantages of online shopping
14. Difference between Flip kart and Amazon
15. Top 3 online shopping sites in India
16. Market shares
17. Problem faced by customers in Online
Shopping
18. Profit and loss in the year (2018 – 2020)
19. Chapter 3
20. Findings
21. Conclusion 17-18
22. Bibliography
23. Appendix 20

4
Chapter 2

Establishment of Online Shopping


Flipkart was established in India in October 2012 by Binny Bansal and Sachin Bansal.
It first started selling books and slowly they expanded their market by selling other
commodities like clothes, electronic devices and other utensils etc.

Founders of Flipkart Sachin Bansal and Binny Bansal.

Whereas, Amazon was established in June 2013 in India. The company launched its
website [Link], offering customers a wide range of choices in books, movies and
television shows and now Amazon has become one the major online shopping
platforms in India and now it deals in various commodities. On the first day of its
operation, Amazon in India has received more than 10000orders.

Founder of Amazon Jeff Bezos

8
Top three Online Shopping Sites in India.
The five online shopping site of India are given below:

[Link]: Homegrown online shopping site flipkart is thee most loved shopping
site. It was founded in october 2007 by Sachin Bansal and Binny Babsal

Logo of Flipkart

2. AMAZON: amazon is the next best online shopping site in india. It is owned by
Jeff Bezos. It was established in 5 july 1994.

Logo of Amazon

3. MYNTRA:The e-commere website sells fashion products. Myntra has average


monthly traffic of around 48.66 million. The website has a tie up. Mukesh Bansal is
the founder of myntra and it was established in 2007

Logo of Myntra

13

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