scent lab
Perfume must be as heavy with meaning as it is
light to wear
Name of the Students:
Maryam Mohammmed Al-Neyadi H00421818
Shaikha Abdullah AL-Nuaimi H00427530
Shaima Mubarak AL-Nuaimi -H00427538
Fatima Obaid Al-Ketbi H00412707
Submitted to; Mr. Nana Osei-Bonsu
introduction
Our perfume company, operating through Weebly, offers nationwide delivery,
alluring discounts, and exclusive gift cards, reflecting our commitment to elegance
and innovation with a collaborative team.
Established on Weebly platform
Nationwide delivery service
Attractive discounts and exclusive gift cards
Focus on elegance and innovation
Emphasis on collaborative teamwork
ABOUT US
"Perfumeimora, a UAE-based fragrance brand, creates
unique scents to evoke wonder and lasting memories
globally."
MISSION
"Our mission is to provide quality perfumes and
exceptional customer service while fostering a
creative and collaborative work culture for continued
growth."
VISION
Our vision lead the perfume industry with
innovation and excellence, promoting global
impact and sustainability with social
responsibility."
business Model
Business to Consumer (B2C) is the main component of Scent lab business model. We concentrate on
directly addressing certain clients who are looking for excellent and distinctive scents. We may establish
trusting bonds with our clients thanks to the B2C approach, learn about their preferences, and provide
them with unique, lasting olfactory experiences.
Industry analysis using 5 Competitive
Forces Model
Porter's Five Forces is a strategic model that
evaluates five key competitive factors within
an industry:
Rivalry Among Competitors: Measures market competition intensity
.
Threat of New Entrants: Assesses barriers to market entry.
Threat of Substitutes: Evaluates product/service alternatives.
Power of Suppliers: Analyzes supplier influence and pricing.
Power of Customers: Forecasts consumer purchasing power.
Design of E- commerce website
Shop All Page
Location of area
Source Revenue
Scent Lab primary revenue source is the sale of its exclusive
perfumes and scents .By selling our perfumes directly to
consumers, we will generate revenue by using several
channels, including our own online store, retail locations, and
partnerships with select luxury retailers.
Introduction of Porter's Five Forces:
Rivalry Among Competitors: Measuring the degree of rivalry in the
market.
Threat of New Entrants: Assessing the ease with which new rivals
could enter the market.
Threat of Substitutes: Evaluating the availability of substitute goods
or services
.
Power of Suppliers: Analyzing the influence and pricing power of
suppliers is known by the term "power of suppliers."
Power of Customers: forecasting the purchasing power and
influence of the public.
If the site sells products and services, the revenue stream is observable and is
considered “straight forward”
Since selling perfumes rather than providing services is Perfumeimora's main source of
income, it is easy for them to make money. Due to the transactional nature of our
fragrances' sales, income will be produced directly, and because of this, it will be relatively
simple to track and measure these sales.
It is quite easy to examine and determine the money made from each sale when there are transparent
prices and an easy-to-follow purchasing procedure. Our online store and actual retail locations are only
two of the many ways customers can buy our perfumes. The cost of buying our perfumes is what
generates income.
Since Perfumeimora is a "for-profit" business:
workshops, bespoke perfumes, and scent
consultations. Perfumeimora can make money by
selling fees like workshops.
unique scents, and consultations.
early access to new releases, discounts, or limited
edition fragrances, in addition to subscription and
membership programmes.
DISTRIBUTION
We'll use a multifaceted strategy that
includes several channels and tactics to
achieve distribution for Perfumeimora.
Launching an e-commerce website will
help us build a strong online presence by
serving as our main distribution channel.
We will investigate collaborations with a few
high-end stores and boutiques that share
our brand values and are appealing to our
target market.
How can you make sure customers know that your company exists?
We make this easy and This will attract We will open a perfume
fast and you can receive customers to our truck for our store to
your perfume in less store. deliver products to
than 3 hours. customers.
We have delivery In addition, we will On this perfume cart there
service.We have the expand our stores to will be the same service as
experience to earn the serve everyone. in the store.
trust of our customers,
the way we treat them,
and the credibility of
our store.
What will be your competitive advantage? - cost leadership, differentiation, focus, or
something else
These can be stand-alone stores or temporary stores located in luxury malls or high-end
shopping destinations.We offer customers the opportunity to experience our fragrances
first-hand and receive personal support from our knowledgeable staff when visiting our
physical stores.
Working with select luxury retailers and stores that align with our brand values and target
audience, we will explore partnerships.By partnering with reputable retailers, we can
leverage their existing distribution networks and reach a broader customer base.The supply
of our perfumes to their stores will involve wholesale or consignment contracts.
