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12 Design Thinking Lessons for Communicators

Overview: Not all design is visual design - in fact we can all use creative, visual techniques to solve problems and develop the best ideas and strategies for our clients. What we’ll cover Our digital design and experience team will walk through their learnings, methods and techniques to provide a new way of approaching challenges and arriving at the best result. Learn how user centered design practices and visual thinking can be employed in your day-to-day work with clients. Pre-assignment To prepare for our session, briefly describe a problem or strategy you approached employing brainstorms, collaboration or visual diagramming or sketching. Also note how you think this helped you in the process. Bring your completed pre-assignment with you on a 3X5 card for credit.

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PTSummer
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827 views57 pages

12 Design Thinking Lessons for Communicators

Overview: Not all design is visual design - in fact we can all use creative, visual techniques to solve problems and develop the best ideas and strategies for our clients. What we’ll cover Our digital design and experience team will walk through their learnings, methods and techniques to provide a new way of approaching challenges and arriving at the best result. Learn how user centered design practices and visual thinking can be employed in your day-to-day work with clients. Pre-assignment To prepare for our session, briefly describe a problem or strategy you approached employing brainstorms, collaboration or visual diagramming or sketching. Also note how you think this helped you in the process. Bring your completed pre-assignment with you on a 3X5 card for credit.

Uploaded by

PTSummer
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

Session 5:

Design Thinking

DESIGN THINKING
12 lessons for COMMUNICATORS FROM THE DESIGNERS TOOLBOX

INTRO

WE can ALL be CREATIVE.

INTRO

WE can ALL be CREATIVE. WE can ALL be DESIGNERS.

LESSON ONE

Think As a group of independent thinkers

Think As a group of independent thinkers

Think As a group but avoid groupthink

1979

LESSON TWO

FAIL EARLY to succeed sooner.

LESSON THREE

SKETCH.

LESSON FOUR

KNOW YOUR AUDIENCE.

LESSON FOUR

KNOW YOUR AUDIENCE. (dont just say you do)

Knowing how people will use something is essential.


Donald Norman, UX Forefather

LESSON FIVE

if you think you have all of the answers, youAre doing it wrong.

[Feedback is the] simplest form of quality assurance when youre working on a project for hours on end, its easy to go into visual burn-out mode; a quick 5minute review can often reveal problems in your design that you just didnt see while you were obsessing over the details.
Brandon Jones, Designer & Webdesigntuts+ Editor

LESSON SIX

ITERATE!

LESSON SIX

ITERATE! (once is never enough)

The very best user experiences are evolved over time, ne-tuned through iterative design processes in response to genuine user feedback. Nobody and I mean nobody gets it right rst time.
Alex Nichol, Web & UX Designer

LESSON SEVEN

SIMPLIFY.

LESSON SEVEN

SIMPLIFY. (less is better than more)

We need to be very careful about the lure of complexity. We should not fall into the trap of thinking that if its hard to design, it must be good; that if its using the latest technology, it must be good; that if all our friends think its really cool, it must be good.
Gerry McGovern, Founder & CEO of Customer Carewords

LESSON EIGHT

PUSH BOUNDARIES.

LESSON NINE

BE COOLER THAN YOU ARE.

LESSON TEN

THINK THROUGH THE IMPLEMENTATION.

LESSON ELEVEN

MAKE SOMETHING JUST FOR FUN.

LESSON TWELVE

SKETCH SOME MORE.

WHAT DOES THIS MEAN FOR YOU?

QUESTIONS?

Design Thinking Session 5:
DESIGN THINKING 12 lessons for COMMUNICATORS FROM THE DESIGNER’S TOOLBOX
INTRO WE can ALL be CREATIVE.
INTRO WE can ALL be CREATIVE. WE can ALL be DESIGNERS.
LESSON ONE Think As a group of independent thinkers
Think As a group of independent thinkers
Think As a group but avoid groupthink

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