Cakes & co.
& Training centre
Business Plan 2022
Table of Contents
Summary 3
Marketing Plan 4
Target Market 4
Industry 5
Supply 5
Products and services 5
Productions 5
Distribution 6
Distribution capacity 6
Competition 6
Cakes & co. 7
Packaging 8
Business location 9
Pricing 10
Promotional Plan 10
Management plan 11
Business structure 11
Management 11
Employee recruitment and training 12
Financial plan 13
Cost Analysis 13
Sales Forecast 13
Profit/Loss 14
Cash Flow 15
Budget 16
Simplified Budget (by activity) 16
Detailed Budget ( by activity) 17
Minimum (by activity) 19
Summary
Cakes & Co. & training centre is a social enterprise bakery focused on women’s empowerment while
providing access to nutritious flour, bread, and snack to the local community. Cakes & Co emerged in
2022 as a result of a previous project called Women Empowered in Business (WEB) soya flour &
cakes. In 2020, Gambia imported $4.74k in soya bean flour, becoming the 141st largest importer of
soya bean flour in the world. At the same year, soya bean flour was the 2121st most imported
product in Gambia. Gambia imports soya bean flour primarily from: United states ($3.9k), United
Arab Emirates ($646), India ($147), and United Kingdom ($51).
The fastest growing import markets in soya bean flour for Gambia between 2019 and 2020 were
United States ($3.9k), United Arab Emirates ($646), and United Kingdom ($51).
Cakes & Co. buys soya beans flour from the importers and then it employs set of urban women to
bake cake and bread in Gambia. The flour , bread, and snacks that cakes & co. produces are a
healthy alternative to wheat flour and white bread because soya beans are a complete protein,
offering a balanced dose of amino acids, iron, fibre, calcium, healthy fats, and protein. These
products are otherwise unavailable on the market so cakes & co. is providing, for the first time,
access to these healthy products to over 700,000 people.
Cakes & Co. training centre maintains a holistic approach to personal and professional development
for program participants. Women who are part of Cakes & Co. join the program with an end goal in
mind: to go back to school or to start a business. The training centre offers workshops and coaching
to participants to ensure not only that their goal is met but that they are well-prepared for life after
cakes & Co.
Mission: Baking with a purpose to give young women the opportunity for personal and professional
development in order to build local economies.
Vision: Thriving communities nationwide are home to a network of women who are confident, self-
reliant, productive, and respected by the community.
values
1. Excellency: providing products and services that exceeds expectations will be our
commitment. Our focus on delivering consistency services and quality products is the key
that will create loyal and satisfied customers.
2. Integrity: We will treat others with respect, honesty and fairness. Our relationship with
clients/customers and fellow employees are focused on treating others as we want us to be
treated.
3. Teamwork: We believe we are better as a team that are individuality and committed to
working together to accomplish our goals.
4. Personal Growth: We are committed to developing as an organization through the
development of the people we work with.
Products and Services
• Soya flour
• Soya bread
• Soya snack bread
• Soya party cakes
• Business skills training
location
Bakery Production: Manjai town, the Gambia.
• This location was chosen because of the high demand flour, bread and cakes within the sub-
county and for the availability of human capital.
Soya Flour Production: Kairaba Avenue, Banjul area.
• This location was chosen for its proximity to many businesses, the popularity of soya beans
among other businesses in the area, and ease of access to major markets.
Marketing Plan
Target Market
Each of Cakes & Co’s products present a different set of target consumers. Below are the target
markets for each individual product. However, schools, retail shops and families cut across almost all
categories and are the target market of Cakes & Co.
Soya Flour:
❖ School feeding programs
❖ Hospital feeding programs
❖ Non-governmental organizations involved in child malnutrition
❖ Bakeries
❖ Retail shops
❖ Families
Soya Bread:
❖ Retail Shops
❖ School Feeding Program
❖ Offices
❖ Families
❖ individuals
Soya Snacks:
❖ Retail Shops
❖ School feeding programs
❖ Offices
❖ Families
❖ Individuals
❖ Children
Party Cakes:
❖ Schools
❖ Families
❖ Offices
❖ Churches
Industry
The development of the bakery industry and soya consumption at individual and community levels is
growing considerably and is an excellent opportunity for Gambia’s agriculture and agri-food sector
to capitalise on it.
The market segment of soya flour and soya cake is growing due to the increased demand for
alternatives to current agricultural products used to make bread and porridge. Customers are
demanding products that add flavour, reduce malnutrition among children, improve digestion and
bone health, and boost immunity. In addition, famers demand products that help in animal feeds in
order to conserve the environment through less consumption of grass and other plants by animals.
Supply
Item Supply
Soya beans Local women farmers
Raw materials Local farmers and distributors
Packaging
Labour Local women
Products and Services
Product/Service description
Soya flour carton 12 kilogram of the 1kg soya flour in portable
packaging
Bread loaf Medium sliced bread load in branded load in
branded packaging
Vanilla snack cake Small sweet snack cake in branded packaging
Lemon snack cake Small sweet snack cake in branded packing
Business training Training on record keeping, management, and
marketing.
Soya flour 1kg 1 kilogram of soya flour packed in branded
packaging
Production
Soya flour is made through a 5-step process:
1. Procuring soya beans
2. Drying soya beans
3. Roasting soya beans
4. Grinding soya beans into flour
5. Packaging soya flour for sale
Cakes & Co. bread and cakes are made with soya flour and require additional steps:
1. Procuring additional ingredients (eggs, milk, vanilla, etc)
2. Preparing oven and baking supplies
3. Mixing ingredients to make batter
4. Placing batter into small, medium, or large tins
5. Baking in gas oven
6. Removing cakes from tins
7. Packaging cakes for sale
Distribution
customer
