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Digital Marketing Impact Survey

This document contains a research questionnaire for a student studying the impacts of digital marketing on consumer buying behaviors and satisfaction. The questionnaire collects information on demographics, internet usage, social media usage, online shopping behaviors, and perceptions of digital channels. Respondents are asked to select from various options to indicate things like gender, age, profession, internet access, hours of internet use, social media familiarity and use, product research and purchase history online, and ratings of customer satisfaction and online information quality.

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AAMIR
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95 views3 pages

Digital Marketing Impact Survey

This document contains a research questionnaire for a student studying the impacts of digital marketing on consumer buying behaviors and satisfaction. The questionnaire collects information on demographics, internet usage, social media usage, online shopping behaviors, and perceptions of digital channels. Respondents are asked to select from various options to indicate things like gender, age, profession, internet access, hours of internet use, social media familiarity and use, product research and purchase history online, and ratings of customer satisfaction and online information quality.

Uploaded by

AAMIR
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

Research Questionnaire

This questionnaire is for a student from the LAB University's ( B a c h e l o r ' s

D e g r e e P r o g r a m m e i n I n t e r n a t i o n a l B u s i n e s s ) research study that

relates to the impacts of digital marketing on consumers buying behaviors and

satisfaction. Please assist us by spending some time answering a few

questions?

Category

Gender  Male
 Female
 Below 18 years
Age  18-30 years
 31-45 years
 Above 45 years
 Employee
 Business
Profession  Student
 House-wife
 Any other
 Below 10000
 10000-25000
Monthly Income  25000-50000
 Above 50000
Do you have access to the  YES
internet?  NO
How do you access the internet?  Personal
 Computer at Work
 Internet Café
 Mobile Telephone
How many hours per week do you  1-5 Hours
spend on the internet?  6-10 Hours
 11-15 Hours
 >16 Hours
From the list below, please select  Email
the top three reasons why you use  Internet Banking
the internet.  Online Shopping
 Social Networking
 Entertainment
Are you aware of social media? 
 YES
 NO
Which of the following social media  Facebook
sites are you aware of?  What’s App
 Twitter
 YouTube
 Blogger
Which of the social media sites  Facebook
listed below do you use?  What’s App
 Twitter
 YouTube
 Blogger
Have you previously used the  YES
internet to learn more about  NO
products?
 Once Annually
 2-5 Purchases Annually
Frequency of Online Purchase  6-10 Purchase Annually
 Above 10 Annually
 Easy Buying Option
 Wide Variety of
 Products
Reasons for Online Shopping  Various Methods of
 Payments
 Lower prices
 Others
 Social Media
 Websites
Influence of Digital Channels to  Advertising
buy more  E-mails
 Others
 Convenience Goods
Product prefer to buy through  Shopping Goods
Digital Channel  Specialty Goods

 Agree
Customer Satisfaction in Purchase  Strongly Agree
through Digital  Neutral
Channel  Disagree
 Strongly Disagree
 Social Media
From which Digital Channel you  Websites
bought products  Email
 Advertising
 Others
 Excellent
Availability of Online Information  Good
about Product  Average
 Poor

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