Scribd
Upload
126 views2 pages

Instagram Verification Guide for Brands

This document provides guidance on conducting a social media audit to evaluate profile details, branding consistency, linked content, pinned posts, verification status, and top performing posts across social media accounts. It recommends filling out all profile fields accurately, using consistent handles on different channels when possible, linking to relevant pages, reviewing pinned posts, checking verification status, and identifying the three posts with the most engagement on each account by reviewing analytics. Noting any issues or desired changes will help refine a social media strategy over time.

Uploaded by

carton SPS
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
126 views2 pages

Instagram Verification Guide for Brands

This document provides guidance on conducting a social media audit to evaluate profile details, branding consistency, linked content, pinned posts, verification status, and top performing posts across social media accounts. It recommends filling out all profile fields accurately, using consistent handles on different channels when possible, linking to relevant pages, reviewing pinned posts, checking verification status, and identifying the three posts with the most engagement on each account by reviewing analytics. Noting any issues or desired changes will help refine a social media strategy over time.

Uploaded by

carton SPS
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

Profile/bio text.

You have limited space to work with when ●


creating a social media bio, so it’s important to make the most of
it. Check that all fields are filled in completely and accurately
.with current brand messaging
Handle. Are you using the same handle across all social ●
channels? In general, it’s a good idea to do so if you [Link]
course, you might need different handles if your accounts serve
different purposes. (For example, Hootsuite has Twitter
accounts @Hootsuite and @Hootsuite_Help.) Take a look at
your handles and record in the notes if you want to make
.changes for consistency across social platforms
Links. Make sure you link to your homepage, an appropriate ●
landing page or blog post, or a current campaign. You don’t
have to link to the same page from all your social accounts, but
.it’s important to have a record of what’s linked from where
Pinned posts. Evaluate your pinned posts to ensure they’re still ●
.appropriate and up-to-date

Verification. This is a simple yes-or-no question. Is your account ●


verified with a check mark badge? If not, should it be? We’ve
created easy and clear instructions on how to get verified on
Instagram, Twitter, and Facebook if this is something you want
.to pursue

Identify your best posts .3


For each account, record which three posts had the most
engagement*. Include links to these top-performing posts in your
.social media audit template

:Where to find this info


You can find key metrics for your social posts using the built-in
analytics tools for each social network. We’ve created guides on
:how to use all of them
Twitter analytics guide ●
Facebook analytics guide ●
Instagram analytics guide ●
LinkedIn analytics guide ●
Pinterest analytics guide ●
Snapchat analytics guide ●

A simpler option is to use a tool like Hootsuite Analytics to find this


.information for all of your social accounts in one place

Then, go through these posts to look for patterns. Do you tend to


get the most response when you post photos? Videos? Do people
respond to the same kinds of posts on your Facebook Page as they
?do on your Instagram account

Use the notes column of your audit document to record your


thoughts about patterns you find here. Test your theories and record
your results the next time you perform a company social media
audit. Over time, you’ll refine your social strategy and learn how
.best to connect with your audience

You might also like