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Samsung Market Segmentation Analysis

Group 7's presentation focused on Samsung, a South Korean conglomerate founded in 1938. Samsung has numerous subsidiaries across industries like semiconductors, construction, fashion, and more. The presentation analyzed Samsung's international marketing strategy, noting their focus on innovation, global reach across 80+ countries, and segmentation of markets by age group and lifestyle. While Samsung has over 4% of the global Android smartphone market share, the presentation identified opportunities like expanding product variations and focus on emerging economies, as well as threats like rapid technology changes and patent breaches from competitors.

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Nguyễn Thùy Linh
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40 views33 pages

Samsung Market Segmentation Analysis

Group 7's presentation focused on Samsung, a South Korean conglomerate founded in 1938. Samsung has numerous subsidiaries across industries like semiconductors, construction, fashion, and more. The presentation analyzed Samsung's international marketing strategy, noting their focus on innovation, global reach across 80+ countries, and segmentation of markets by age group and lifestyle. While Samsung has over 4% of the global Android smartphone market share, the presentation identified opportunities like expanding product variations and focus on emerging economies, as well as threats like rapid technology changes and patent breaches from competitors.

Uploaded by

Nguyễn Thùy Linh
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

GROUP 7’s PRESENTATION

INTERNATIONAL MARKETING
NGUYỄN ĐỨC HIẾU NGUYỄN SỸ HIỂN NGUYỄN ANH MINH
•

•
Samsung is a South Korean multinational enterprise company
headquartered in Samsung town, Seoul. It comprises numerous
subsidiaries and affiliated businesses.

Founded: 1st march 1938


Founder: Lee Byung-chul

Product: advanced technology,


semiconductors, skyscraper and
plant construction, petrochemicals,
fashion, medicine, finance, hotels,
and more…
New Innovative Creative
technology product solution
- Become a
creative leader
in new markets
-Global reach
Samsung Electronics Samsung C&T Corporation Samsung Heavy Industries
- Appear in more than 80 different
countries
- Divided the Asian market into 4 zone :
North , South , east , west

- Aim to teenagers and middle-aged


- Classified on lifestyle and personalities
Held over 4 % market share of Android Smartphones in the world

11,8 million sold 13,3 million sold


Market segment size
Market segment growth
Upper middle class
professional

High school college


and graduate
Combination its understanding of the market with
its internal capabilities
• The world most successful electronics manufacturer
• Strong corporate brand and known for its quality products
and advanced technology use
• Attracting customer
• Heavily investing in technology, product design and human
resources
• Excellence in engineering and producing hardware parts and
consumer electronics
• Low productions cost
• Not proactive to introducing new products
• Lack in product differentiation
• Focus on too many products
• Caters mass market instead of niche market
• Can gain more market share
• Product variation
• Growing mobile demand in emerging
economies
• Growing number of patents through
acquisitions
• Rapid technological change
• Breached patents
• Many rivals in leading position
Production
cost
5
4
3
2
Devices Design
1
0

Customer Technolog
Service y
Production Device
cost
Design

Technology Customer
Service
- Focus on design and the good
points of their devices
- Decrease the cost of Note 8 in
several country
- They didn’t develop the hotline in
Vietnam in order to save their
expense.

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