SVKM’s
NARSEE MONJEE INSTITUTE OF MANAGEMENT STUDIES
POST GRADUATE DIPLOMA IN MANAGEMENT
Program: PGDM Trimester: VI
Course: Analytics for Pharma & Healthcare Code:
Teaching Scheme Evaluation Scheme
Classroom Practical/ Tutorials Credit Continuous Term End
Session Group work Evaluation Examination
(TEE)
20 3 50% 50%
Course Rationale:
Analytics is being applied widely in various areas of healthcare and pharmaceutical industries. The
course will provide an understanding and hands on experience of data analytics used in the
Pharmaceutical industry and related fields. This course will cover potential use of data analytics
across the different phases of pharmaceutical development. Emphasis will be on the use of data
analytics for both pre and post launch activities of a drug.
Course Objectives:
1. To develop and comprehend broad dimensions and trends of technology impacting HR. function
2. To bring about appreciation and awareness of Big Data and its applications in the HR functions of
Recruitment, Learning and Development, Compensation and Benefits, Performance Management,
and Talent Management
3. To emphasize the importance of Metrics, Analytics and Predictive Analytics in the domain of
Talent Management
4. To acquaint the students with the concepts and practice of techniques used in HR Analytics with
special reference to Attrition Analytics
5. To have hands on experience with real data and apply predictive techniques in the field of talent
management
Learning Outcomes:
Upon successful completion of the course students will be able to:
1. Gain practical insights of Human Resources Technology/HRIS and how the field has evolved and
shaped over time
2. Comprehend the processes of HR Technology and apply the various tools, procedures and
techniques used by practitioners in the field.
3. Grasp the significance and and evaluate the emerging paradigms and trends in Human Resources
Technology
4. Assimilate the application of analytics in various areas of HR, especially in Recruitment and
Selection, Training and Development, Compensation and Benefits, Performance Management, and
Talent Management
5. Gain proficiency in applying “Predictive Analytics” to the various facets of HRM
Prerequisite(s):
This course assumes student’s familiarity with the following:
Database concepts of SQL
Linux operating system flavors
Python programming language
Operational Prerequisites:
Lab System and personal system to have Hadoop and MapReduce
Pedagogy:
Case based analysis, group exercises, experiential learning activities, quizzes, role plays,
presentations and lecture method.
Textbook:
Data Driven Healthcare: How Analytics & BI are transforming the Industry, Laura B.
Madsen,Wiley Publishers, 2014
Reference Books :
Health Analytics: Gaining the Insights to Transform Health Care, Jason Burke, Wiley
Publishing,2013
Analytics in Healthcare and the Life Sciences, Strategies, Implementation Methods, and Best
Practices, Thomas H. Davenport, Dwight McNeill,2013
Journals:
Sloan Management Review
HBR
Links to websites:
Health economic Modeling
[Link]
Handbooks/dp/0198526628/ref=sr_1_1?ie=UTF8&qid=1420006644&sr=8-
1&keywords=Andrew+Briggs
Sales Force Effectiveness
[Link]
performance/dp/0814420141/ref=asap_bc?ie=UTF8
[Link]
ie=UTF8
[Link]
compensation/dp/0814473245/ref=asap_bc?ie=UTF8
Big Data in Pharma World: What & How!! We Want?
[Link]
Evaluation Scheme:
Term-End Exam 50%
Case Studies & Write-ups 15%
Assignments/ Projects 25%
Quiz 10%
Total 100%
Session Plan:
Session Topic (including subtopics) Learning Pedagogical Textbook
Outcomes Tool1 Chapters &
Readings
1-2 Introduction to Pharma Class
development Discussion
Health Economics
3-4 Healthcare Data Landscape: Class
Data Standards Discussion
1
Provide the details of Pedagogical tool viz., Title & source of Case/ Nature of Simulation Exercise/
Role Play/ Lecture/Class Discussion etc.
Public & Private Data
Types of Data Identity
Velocity & Aggregation
Unstructured Data & Use
Cases
5 Pharma Industry and Big Data Integration of Class Big Data in
Analytics Data Lake and Discussion Pharma World
Big Data Srategy
Implementation
of Big Data in
Pharmaceutical /
Biotech/Healthca
re Industry
6-7 Introductions to Data Analytics Using Structured Hands-on
and Management for Clinical & Unstructured
Operations Data for
Patient adherence optimization
Market-mix modeling Hands-on
examples of
Clinical Trial assessment
building Machine
Learning
algorithms in R
8-10 Introduction to Health Concepts of Cost Class
Economics Modeling: Effectiveness Discussions
Concepts of QALY, Utility Volume & & Hands-on
Scoring an EQ-5D Utilization
Analytics
Pharmacy policy on total costs
Cost utility
Decision Tree Models analysis
Markov Models
Sensitivity Analysis
11 Case Discussion Predilytics
12-14 Biostatistics Computational Class
Drug efficiency testing models to Discussion
Optimization of cycle time and simulate
costs for clinical trials experiments for
Computational models to better lab
simulate experiments for better performance
lab performance
15 Patient Similarity Analytics Identification of Class
similar patients to Discussion
index patients
16 Predictive Modeling Identification of Class
high-risk and Discussion
high-impact
patients
17 Clinical Pathway Analysis Hierarchical Class
Exploration Discussion
Interval
Representation
Time Interval
Related Pattern
Karma Lego
Enumeration Tree
18-19 Prescriptive Analytics : Disease Provide important Class
Progression Modeling insights into how Discussion
diseases evolve
over time
Longitudinal
Information
Chronic Disease
20 Presentation by students
