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Hershey Competitive Profile Matrix Analysis

This document contains a competitive profile matrix comparing Hershey Company, Mars, and Nestle across 10 critical success factors for the chocolate industry. The matrix shows that Mars has the highest total score of 3.15, followed closely by Nestle at 3.04, with Hershey receiving the lowest total score of 3.08. The critical success factors include measures such as market share, earnings per share, operating margin percentage, product variety, customer loyalty, brand recognition, globalization/expansion, price competitiveness, product quality, and advertising spending.

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159 views1 page

Hershey Competitive Profile Matrix Analysis

This document contains a competitive profile matrix comparing Hershey Company, Mars, and Nestle across 10 critical success factors for the chocolate industry. The matrix shows that Mars has the highest total score of 3.15, followed closely by Nestle at 3.04, with Hershey receiving the lowest total score of 3.08. The critical success factors include measures such as market share, earnings per share, operating margin percentage, product variety, customer loyalty, brand recognition, globalization/expansion, price competitiveness, product quality, and advertising spending.

Uploaded by

StickyTeflon12
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd

Exercise 3F: Develop a Competitive Profile Matrix for Hershey Company

Hershey Mars Nestle

Critical Success Factors Weight Rating Score Rating Score Rating Score
Market Share 0.15 2 0.30 4 0.60 3 0.45
Earnings per Share 0.10 4 0.40 2 0.20 3 0.30
Operating Margin % 0.12 4 0.48 3 0.36 3 0.36
Product Variety 0.11 2 0.22 3 0.33 4 0.44
Customer Loyalty 0.08 4 0.32 3 0.24 3 0.24
Brand Recognition 0.10 3 0.30 3 0.30 4 0.40
Globalization/Expansion 0.10 1 0.10 4 0.40 2 0.20
Price Competitiveness 0.07 4 0.28 3 0.21 3 0.21
Product Quality 0.10 4 0.40 3 0.30 3 0.30
Advertising 0.07 4 0.28 3 0.21 2 0.14
Totals 1.00 3.08 3.15 3.04

References

Ashworth, W. (2013, October 24). Why Hershey Will Win the Candy Bar War. Retrieved

November 15, 2017, from [Link]

Associated Press. (2008, October 12). Mars takes a bite out of chocolate giant Hershey.

Retrieved November 15, 2017, from [Link]

us_business/t/mars-takes-bite-out-chocolate-giant-hershey/

David, F. R., & David, F. R. (2017). Strategic Management: A Complete Advantage Approach,

Concepts and Cases (16th ed.). Boston, MA: Pearson.

Lawrence, S. (2013, December 22). Bar Wars: Hershey Bites Mars. Retrieved November 15,

2017, from [Link]

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