MoreNiche presents guide on
How to improve articles
by 375% in less than
20 minutes!!!
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How to improve articles
In this step by step guide you will learn how to transform dry, unformatted articles
into more attractive and readable text.
Step 1: The wrong way to format articles
In this sample page you can see an article without any formatting. This article
was copied and pasted into an html code.
A visitor would probably close this page - and for good.
But there are simple steps to take in order to improve your articles. Let’s begin!
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Step 2: Breaking it down
The simplest thing you can do is to break it down into small paragraphs. This is
applied in sample 2.
If we compare the first page and the second - you immediately notice a huge
difference. And visitors will too.
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Step 3: Basic text formatting
The next step is text formatting. This involves working through the text and
highlighting key phrases, product names or important points - therefore improving
readability and the overall look of the article. You can do this by applying
bold/italic/underline formatting in the desired places.
Another great thing about text formatting is that if you format important keywords
and phrases, search engines can pick that up as indicators that this article is
relevant to these keywords and can give you some extra points in their rankings.
You can see the changes in sample 3.
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Step 4: Inserting images and tabs
In this section we will images with couple as well formatted the list.
See the sample page 4.
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Step 5: Embedding links
In this final step we will insert links. We decided to hotlink only images but you
can put links on any meaningful phrases in the text as long it makes sense.
A common mistake is to put text links only once, twice or usually at the top of the
article - that is way too few, especially for longer articles. You should try to have
a link at the beginning, in the middle and at the very end of the article. If a reader
is interested from the first paragraph he can jump straight to the product site or
he can take action in the middle or very often at the bottom.
The link at the bottom of article is very important. If your article was informative
enough and generated interest then this is how the visitor can take action -
following a link to the product page or moving to the next article to get more
information on the subject.
These links must be noticeable with an inviting/eye-catching link text or picture or
both, and a call to action (visit, click here, order, start now, get started etc).
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This example is short article and we used only one strong call to action link at the
end. In longer articles or articles talking about products must follow the 3 link rule
(in the top, middle and the bottom).
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Recommendations and notes
Insert ALT tags for images relating to your keywords.
If your system allows it - mask your affiliate links. It can be done in several ways
like using JavaScripts or PHP files or .htaccess files.
Make your text large enough so everybody can easily read it.
Add your own ideas and twists and think outside the box!
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Affiliate Marketing Tools and Resources
Domain Registration
GoDaddy – number one domain registration service to date
1&1 Internet – another very popular domain hosting site
Hosting
BlueHost – hosts up to 6 domains under one account; WordPress friendly, with CPanel
included, and many scripts and tools
HostGator – hosting service with CPanel, WordPress friendly, scripts and statistics tools
Website Editors
Adobe Dreamweaver CS4 – professional HTML editor, ideal for work with MoreNiche
templates or for building a site from scratch
XSitePro – great tool for creating little review websites for marketers with no knowledge of
design and HTML. However this tool can’t be used with free MoreNiche templates as it has
limited layouts.
Photo/Image Editing Software
Adobe Photoshop CS4 – professional photo editing software, complete with features for all
forms of image editing; must-have software for all computer users, internet marketers or
not.
Adobe Fireworks CS3 – professional alternative to Photoshop, created specifically for the
web designers, especially useful for creating quick but accurate prototype sites
Keyword Research Tools
KeywordElite – a desktop tool with many keyword research features. This tool will collect
you keywords from various places into numbers of thousands. It is used by most top SEO
and PPC marketers
WordTracker – most popular online keyword research service, offers advanced keyword
research and suggestions; contains the largest and most updated database of keywords
around
Keyword Discovery – a very popular alternative often used to supplement WordTracker
keyword results; also contains a massive keyword database
Search Engine Optimization Tools
SEO Elite – the number one most popular keyword research tool used by nearly all
successful internet marketers, with multiple functions, from competition research down to
automatic link exchange approaches and more
SEO Toolkit – tool that includes everything you need to promote your website, including a
rank checker, PPC bid manager, keyword suggestion tool, keyword density tool, reciprocal
link checker, link popularity checker, and many more features
Email Marketing Tools
Aweber – one of the best email marketing services – allows capturing emails, creating
multiple campaigns, double opt-in function, great partnership with major internet providers
to ensure your emails gets delivered and read
Article Submission Tools
Article Marketer – the most popular service article submission service, and also the most
effective; subscription gets your article complete distribution to thousands of sites to
improve your search engine positioning, increase your Google page rank, and get
immediate links from relevant, high value websites
Article Submitter – easily and effortlessly submit your written article automatically to over
300 article directories. With Article Submitter, submitting one article in minutes can give
your site hundreds of incoming links
