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Five Key Marketing Skills

The document discusses the five key marketing skills: (1) breaking the ice with customers using a short welcoming statement, then introducing yourself and your company; (2) convincing customers through highlighting product benefits; (3) active listening without interrupting, except when necessary; (4) responding to objections politely and concisely using "yes, but" rather than "no", backing up responses with evidence while maintaining calmness; (5) repeating benefits and praising the customer to close the sale. The document was produced by the Arab British Academy for Higher Education.

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youssefe
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52 views1 page

Five Key Marketing Skills

The document discusses the five key marketing skills: (1) breaking the ice with customers using a short welcoming statement, then introducing yourself and your company; (2) convincing customers through highlighting product benefits; (3) active listening without interrupting, except when necessary; (4) responding to objections politely and concisely using "yes, but" rather than "no", backing up responses with evidence while maintaining calmness; (5) repeating benefits and praising the customer to close the sale. The document was produced by the Arab British Academy for Higher Education.

Uploaded by

youssefe
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

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