Rival Technologies Blog

Top Survey Platforms for Enterprise Brands: Rival, Qualtrics and more

kelvin@rivaltech.com (Kelvin Claveria) — Wed, 04 Nov 2026 00:14:18 GMT

Enterprise research teams rarely lack data. They have data the way a garage has boxes: plenty of it, and nobody is quite sure what’s in half of them. What teams need is data they can trust, collected quickly, from participants who actually reach the last question.

Why Top Market Research Firms Combine Technology, Consulting and Panel

kelvin@rivaltech.com (Kelvin Claveria) — Fri, 30 Oct 2026 23:43:52 GMT

Your participants are tired. Open-ends are getting shorter, dropout is creeping up, and you’re spending more time wondering whether the feedback is real than learning what it says. Your tech vendor, your sample provider and your consultants each own a slice, and nobody is really accountable for he results.

How Insight Leaders Drive Impact With AI, Communities & Video Feedback

kelvin@rivaltech.com (Kelvin Claveria) — Thu, 22 Oct 2026 22:42:29 GMT

For our first-ever Rival Summit, we brought insight leaders to Whistler, BC, our hometown. It’s best known for its beauty and its turn as a 2010 Olympics co-host, and it turned out to be the perfect backdrop for the conversations that followed.

Building a High-Impact Insight Community: Lessons From The Knot

kelvin@rivaltech.com (Kelvin Claveria) — Sat, 17 Oct 2026 00:10:45 GMT

Let’s be honest. Your response rates aren’t getting any better. Your executives want answers by lunch. And the deck you spent three weeks on? Skimmed, then forgotten, by people who still can’t quite picture your customer.

Research: Gen Z's top 12 favorite brands in 2026

kelvin@rivaltech.com (Kelvin Claveria) — Fri, 25 Sep 2026 23:47:58 GMT

Many brands want to win Gen Z's brand loyalty. Unfortunately, it's not easy. An article from Inc, for example, points out that simply spending money on Gen Z advertising won't result to loyalty. To earn the hearts and minds of Gen Z requires creating a meaningful relationship with these consumers.

What CRC 2026 revealed about AI and the changing role of insights

Maddy Wilson — Fri, 25 Sep 2026 19:18:33 GMT

The teams from Rival and our sister company were fortunate enough to attend this year's Insights Association Corporate Researcher's Conference (CRC) in Chicago, At CRC 2026, the sessions ranged from AI-powered intelligence systems to brand memory, non-obvious thinking and executive influence. The topics were different, but a consistent message emerged: producing an answer faster is not the same as helping a business make a better decision.

What stood out was how often speakers returned to the work around the research: defining the decision, connecting different sources of evidence, applying business context and measuring what happened after a recommendation was implemented.

Top Agile Market Research Platforms: Overview of Suppliers and Reviews

kelvin@rivaltech.com (Kelvin Claveria) — Wed, 16 Sep 2026 23:22:55 GMT

Agile market research platforms have gone from a nice-to-have to a core part of the insights toolkit. The pandemic kicked off the shift, and sustained market volatility, shifting consumer priorities and the AI-driven expectation that answers should arrive now have kept the pressure on. Stakeholders want fresh feedback while decisions are still being made, not a report that lands after the moment has passed.

Why Marketing Insights Need Ongoing Conversation, Not One-Off Surveys

kelvin@rivaltech.com (Kelvin Claveria) — Fri, 11 Sep 2026 19:50:34 GMT

Marketing teams have never had more data about their customers, and never felt further from actually understanding them. Campaign metrics, social engagement, first-party signals, open-ended feedback. It all pours in, and yet the basic question stays stubbornly hard to answer: what do our customers actually want — and why?

Research: What Drives Gen Z Brand Loyalty in 2026?

kelvin@rivaltech.com (Kelvin Claveria) — Mon, 31 Aug 2026 19:17:06 GMT

Marketers have spent years being told that Gen Z is impossible to hold onto. That they're fickle, brand-agnostic, and ready to bail the moment something cheaper or newer shows up.

What to ask research vendors who launch MCP support

Maddy Wilson — Wed, 26 Aug 2026 22:28:10 GMT

Soon after connecting an AI assistant to a research platform through Model Context Protocol (MCP), you’ll probably ask it to do something the platform’s MCP doesn’t support. The issue is not your prompt, but more likely the action—or the tool required to perform it—may not be available through the particular platform’s MCP server.

That’s why “supports MCP” tells you surprisingly little about what that enables for you and your AI Assistant. MCP standardizes how AI connects to another system but it does not prescribe which research capabilities that system must make available.

To understand what a connected assistant can do, you’ll have to check out the list of tools.