Enterprise research teams rarely lack data. They have data the way a garage has boxes: plenty of it,...
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Soon after connecting an AI assistant to a research platform through Model Context Protoco…
Most researchers have a version of an AI-assisted workflow by now. You run a study, the da…
Every interaction people have with your brand carries an emotional charge. People feel exc…
Be faster AND better. For research teams today, that is the mandate. According to the late…
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Enterprise research teams rarely lack data. They have data the way a garage has boxes: plenty of it,...
Your participants are tired. Open-ends are getting shorter, dropout is creeping up, and you’re spend...
For our first-ever Rival Summit, we brought insight leaders to Whistler, BC, our hometown. It’s best...
Let’s be honest. Your response rates aren’t getting any better. Your executives want answers by lunc...
Many brands want to win Gen Z's brand loyalty. Unfortunately, it's not easy. An article from Inc, fo...
The teams from Rival and our sister company were fortunate enough to attend this year's Insights Ass...
Agile market research platforms have gone from a nice-to-have to a core part of the insights toolkit...
Marketing teams have never had more data about their customers, and never felt further from actually...
Marketers have spent years being told that Gen Z is impossible to hold onto. That they're fickle, br...
Soon after connecting an AI assistant to a research platform through Model Context Protocol (MCP), y...
Companies across industries today are racing to win the hearts and minds of Gen Z customers. It’s ea...
You can pull a dashboard that shows what percentage of your insights team is "using AI." A lot of le...