Who We Help

Across stages and sectors, we see your potential.

Now let’s build on it.

ELISE SMITH
Founder and CEO, Praxis Labs
Seed investment in 2021

VIJAY MENON
Founder & CEO, Butter Payments
Series A investment in 2022

Who We Help

Across stages and sectors, we see your potential.

Now let’s build on it.

ELISE SMITH
Founder and CEO, Praxis Labs
Seed investment in 2021

VIJAY MENON
Founder & CEO, Butter Payments
Series A investment in 2022

From venture to growth,
we’ve got you covered.

Every business holds the opportunity for expansion and gain. That’s why we partner with companies across industries and at all stages of the growth lifecycle. Take a look at our investments, and you’ll see everything from cloud infrastructure to activewear to healthcare IT. Our founders and CEOs are on the path to big outcomes – and we have both the experience and track record to help them make it there.

Investors without boundaries.
Results without limits.

Although we broadly define ourselves as consumer, enterprise, and healthcare investors, don’t get caught up in the categories. True innovation doesn’t fit in a box. Within those realms – and beyond them – what we’re really looking for is potential and the drive to reach it.

INVESTMENT STAGE

Venture Capital, Growth Equity

INVESTMENT SIZE

$1M – $200M

MARKETS

Global, with offices in North America, Israel, and India

CAPITAL UNDER MANAGEMENT

$15.5B, with a current fund of $3B raised in April 2024

PORTFOLIO COMPANIES

700+ (230 active)

Consumer Products & Services

SELECT AREAS OF FOCUS:

Consumer Products & Services

eCommerce / Retail

EdTech

FinTech

Food Tech & Services

Marketplaces

Media

PropTech

Enterprise Technology

SELECT AREAS OF FOCUS:

AdTech

Artificial Intelligence

Business Services

Cloud Infrastructure

Cybersecurity

Data

FinTech

Marketplaces

Information Services

Healthcare & Life Science

SELECT AREAS OF FOCUS:

Biotech

Digital Health &
Tech Enabled Services

Healthcare
Technology & Software

Healthcare Services

Life Science
Tools and Diagnostics

Medical Devices

Pharma Services

Working with Norwest has been exceptional. From the start, the investment team was authentic, building trust and alignment with each meeting. Since closing, their top-notch resources have helped us navigate our funding announcement, hiring, and accelerating GTM.

What a fantastic team! Norwest empowers you to transform your business and accelerate your growth. They are supportive, understand our mission and committed to helping us achieve success. I am proud of what we’ve accomplished so far and look forward to a bright future.

Thanks to introductions by the Norwest team we were able to land a key Independent Board Director early on who helped us navigate growth all the way from Series B to Series D.

I've worked with a number of private equity and growth equity companies over the years, and Sonya Brown is an absolute delight to partner with. It's rare to find such an authentic, resourceful leader in ANY industry who approaches every day with the level of humility, fairness and drive to do the right thing. Standing ovation for this well-deserved recognition!