Expertise Sharing Platforms

Someone just crossed $5M teaching homeowners how to build their own in-ground swimming pools. Read that again. Not a construction company. Not a pool manufacturer. Not a franchise. A knowledge business. They teach regular homeowners how to act as their own project manager, source subcontractors, and build a professional-quality pool without hiring a pool company. $5M. On a platform. Selling expertise. This is the part about the expert economy that most people miss. It's not influencers. It's not life coaches. It's not people with ring lights and perfect teeth. It's a person who deeply understands a specific, technical process... and packaged that understanding so someone else could follow it. The homeowner saves thousands. The expert builds a real business. Everyone wins. I think about this a lot at Kajabi. We have tens of thousands of experts on the platform and the vast majority of them aren't who you'd picture when someone says "online course creator." They're specialists. Tradespeople. Clinicians. Practitioners. People who know something valuable and specific and found a way to transfer that knowledge. A dentist training other dentists. A speech therapist teaching other SLPs. A pressure washing contractor teaching the business side of the trade. The "creator economy" narrative is too small. This is the expert economy. And it's way bigger than anyone realizes. What's the most surprising niche business you've ever come across? I collect these.

From Offline to Online: Adopting the Digital Shift with LinkedIn & topmate.io As an AI productivity coach and tech workshop facilitator, I want to share my learning lessons and the wisdom I gained through my academia/PhD journey, adopting AI and digital tools, and insights gained when I delivered Keynotes/Workshops/Talks. For over a decade, I worked as an offline trainer and speaker. However, when I moved to a new city, my local presence was no longer effective, and my current location made it challenging to accept new speaking gigs or training sessions from my old local locations. That's when I discovered the combination of LinkedIn & Topmate. Linkedin, acted as my landing page, and Topmate, helped me efficiently organise my online sessions. Topmate provided the flexibility to host both free and paid sessions, making it a cost-effective solution. One of my biggest achievements with Topmate has been helping professionals, educators, and students become AI-skilled individuals and skill up in tech. Through my sessions, they gain applied knowledge and tech skills. Additionally, I've been guiding students on how to effectively use LinkedIn for finding jobs, career growth, and professional networking. Many students were stuck on Instagram and weren't using LinkedIn's potential. By conducting free sessions, I empowered them to use this professional platform effectively. Helping professionals upskill and guiding students has given me a strong sense of purpose and joy. It's a way to give back to the community, sharing tools and knowledge for success. The automatic scheduling of booking logistics has made my work smoother and filled me with gratitude. My advice to professionals, educators, and students looking to future-proof their careers: 1. Embrace digital platforms to expand your reach and access valuable resources. 2. Invest in becoming AI-skilled and acquiring tech skills to stay competitive. 3. Master LinkedIn for job hunting, career growth, and professional networking. 4. Seek out mentors and coaches who can guide you on your journey. I encourage everyone to be the mentors they aspire to be. Be the change. Invest in yourself, grow continuously, and share your experiences through platforms like LinkedIn and Topmate. #AISkills #TechSkills #CareerGrowth #LinkedIn #Topmate #mytopmatepurpose

What if your experts only needed five hours to share knowledge that used to take 200 hours to document? One of the most effective ways to engage subject matter experts in knowledge transfer is to dramatically reduce the size of the ask. At Shepley Bulfinch, they’ve flipped the traditional process. Instead of starting with written documentation—which often means days or weeks of writing, reviewing, editing, and peer QA—they begin with video. A short prep call, a recorded screen-share session where the expert talks through the process in their own words, and that’s it. That’s the expert’s whole involvement other than a final review. From there, others take over. Video editors—often junior team members—cut it down into smaller pieces. Tools like Synthesis AI Search make the content easily discoverable inside the firm. Written documentation can be auto-generated or added as needed by others. This shift does more than save time. It lowers the emotional and cognitive friction that often stops people from sharing what they know. Experts don’t have to think of themselves as “teachers” or “writers” or worry about crafting the perfect explanation. They just have to show what they do and talk through it naturally. And when they know that updating the content later will be as simple as recording a quick new video, the whole thing becomes more maintainable—and far less daunting. Meanwhile, the people who take on the editing and cleanup don’t just process the material. They learn it. By watching the videos closely—pausing, replaying, summarizing—they start to absorb the knowledge themselves. Over time, they move from being consumers of expertise to future experts. This approach not only speeds things up, it changes the way expertise flows through an organization. It makes sharing easier, learning more distributed, and documentation a collective act rather than a solitary chore. This clip is from “Discovering the Value of AI Through Experimentation,” episode 6 in our Welcome to KM 3.0 collaboration with the TRXL Podcast. 👉 You can find a link to the full episode in the comments. Thanks to Jess Purcell and James C. Martin of Shepley Bulfinch for sharing your thoughts! #AEC #KnowledgeManagement #ModernLearningOrganizations

"When our senior engineers retire, it's like a library burns down." An engineering manager at a global manufacturer shared this with us at Narratize. With 30% of manufacturing workers over 50 approaching retirement, tribal knowledge loss threatens innovation. But here's what many leaders miss: the knowledge crisis isn't just about losing retiring experts in the future. It's about how we share knowledge right now. Modern products require expertise across multiple disciplines, and each department speaks a different language. Engineering specifications, marketing terminology, ROI calculations. Three teams, three dialects, and zero alignment. 82% of companies are reshaping their organizational structures to support cross-functional collaboration. Digital platforms of living knowledge have become essential for effective management of cross-collaborating teams. When teams stop treating knowledge as something to store and start treating it as a strategic asset that grows, everything changes. Product Knowledge Hubs capture insights from every conversation and decision—automatically organizing them into searchable intelligence in real-time. Watch how leading companies are turning collaboration into their competitive edge: https://hubs.la/Q03Qhr9Z0