"We brought in a trainer for two days and nothing changed." Of course it didn't. You treated training like a checkbox activity. Sales leaders constantly make this mistake: → Hire external trainer for 2-day workshop → Everyone gets excited during sessions → 30 days later, zero behavior change → "Training doesn't work" Wrong. Your approach to training doesn't work. Here's what actually happens: Day 1: Reps are pumped. Taking notes. Asking questions. Day 2: Still engaged. Ready to implement everything. Day 30: Back to old habits. Zero retention. Why? Because you treated symptoms, not the disease. You didn't change their daily habits. You didn't provide ongoing reinforcement. You didn't build systems for accountability. Real training that creates lasting change looks different: #1 It's diagnostic first. Before any training, you identify specific skill gaps through call reviews, deal analysis, and performance data. Not generic "they need better discovery" but specific "they ask surface level pain questions but never uncover business impact." #2 It's delivered in sprints. Six weeks of twice-weekly sessions beats a 2-day workshop every time. Reps can practice between sessions, get feedback, and build muscle memory. #3 It includes reinforcement systems. Weekly coaching calls, peer practice sessions, and manager check-ins. The learning doesn't stop when the trainer leaves. #4 It measures behavior change, not satisfaction scores. "Did you like the training?" is worthless. "Are you now asking better discovery questions?" matters. #5 It provides job aids and frameworks. Reps need cheat sheets, email templates, and conversation guides they can reference in real situations. Most importantly: It's customized to your specific challenges, not generic sales advice. The companies that see 40%+ improvement in performance don't do one-off training events. They build learning into their culture. They have weekly skill-building sessions. They do call reviews with specific feedback. They practice objection handling until it's automatic. Stop buying training like it's a magic pill. Start building capability like it's a muscle that needs consistent exercise. Your reps deserve better than motivational speeches that wear off in a week. — Tired of wasted training budgets? I'll design a performance improvement system that actually creates lasting behavior change. Book a diagnostic: https://lnkd.in/ghh8VCaf
Conducting Post-Training Evaluations
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Most L&D teams measure the wrong thing after a training program. Here's what we track instead. For years, the default metric was simple: did people show up, and did they like it. -Attendance. -Satisfaction scores. -A feedback form with five smiley faces. None of that tells you if anything actually changed. We stopped relying on that a while ago. Instead, we built a triangulated approach around one client's reinforcement stage. Three months, three layers of evidence: → Month 1: written communication, tracked through structured manager check-ins → Month 2: meetings and professional interaction, tracked the same way → Month 3: sustained behaviour, confirmed through 30/60/90 day conversations logged by the manager, not self-reported by the participant The evidence didn't come from asking people how they felt about the training. It came from asking their managers what they were actually seeing on the job. That's the shift. -Stop measuring the room. -Start measuring the workplace. Most L&D functions can tell you exactly how many people completed a course. Very few can tell you what changed because of it. Curious if others are seeing the same thing, or if I am wrong here.
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Measuring the ROI of Virtual Behavioral Training Investing in behavioral training is not just about cost—it’s about measurable impact. The real question organizations must ask is: Does the training deliver a return on investment (ROI) in terms of improved retention, productivity, and leadership effectiveness? In our previous analysis, the total cost of a two-day virtual behavioral training for 60 mid-level managers was ₹19,63,000. Now, let’s calculate the potential ROI based on key business outcomes. 1. ROI Formula The standard formula for training ROI: ROI (%) = {Monetary Benefits} - {Training Cost}/ {Training Cost} * 100 2. Business Impact Assumptions To estimate the monetary benefits, we consider three key areas: A) Reduction in Attrition Average attrition for mid-level managers: 15% annually Assumed reduction in attrition due to training: 3 percentage points Average cost of replacing a manager (hiring, onboarding, productivity loss): ₹15,00,000 per manager Retention improvement: 60 managers × 3% = 1.8 managers saved {Cost Savings from Reduced Attrition} = 1.8*15,00,000 = ₹27,00,000 B) Increased Promotions & Internal Mobility Assumed impact: 5% increase in internal promotions Cost of hiring an external manager: ₹20,00,000 (recruitment, ramp-up, lost productivity) Savings from internal promotion: 60 × 5% = 3 managers promoted {Cost Savings from Internal Promotions} = 3* 20,00,000 = ₹60,00,000 C) Productivity Gains from Behavioral Improvement Behavioral training enhances leadership, communication, and decision-making, leading to improved productivity. Assumed productivity increase: 2% per manager Average annual contribution per manager (₹30L salary, assuming 3× salary as productivity value): ₹90,00,000 Total productivity gain per manager: ₹90,00,000 × 2% = ₹1,80,000 Total impact: ₹1,80,000 × 60 managers = ₹1,08,00,000 3. Total Monetary Benefit Benefit Area and Financial Impact Reduction in Attrition 27,00,000 Increased Internal Promotions 60,00,000 Productivity Gains 1,08,00,000 Total Benefits 1,95,00,000 4. ROI Calculation ROI (%) = {1,95,00,000 - 19,63,000}/{19,63,000} * 100 ROI = {1,75,37,000}/{19,63,000} * 100 ROI = 892% 5. Strategic Takeaways: Why This Matters High ROI Justifies Investment: An 892% ROI confirms that investing in behavioral training yields substantial business value. Retention and Internal Mobility Drive Cost Savings: Avoiding attrition and promoting from within reduces hiring costs significantly. Productivity Gains Create Long-Term Impact: Even small behavioral shifts in leadership and decision-making lead to tangible business outcomes. By linking training costs to measurable business benefits, organizations can move beyond cost discussions to strategic impact measurement—ensuring learning investments drive organizational growth. Would love to hear from others.
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📈 Unlocking the True Impact of L&D: Beyond Engagement Metrics 🚀 I am honored to once again be asked by the LinkedIn Talent Blog to weigh in on this important question. To truly measure the impact of learning and development (L&D), we need to go beyond traditional engagement metrics and look at tangible business outcomes. 🌟 Internal Mobility: Track how many employees advance to new roles or get promoted after participating in L&D programs. This shows that our initiatives are effectively preparing talent for future leadership. 📚 Upskilling in Action: Evaluate performance reviews, project outcomes, and the speed at which employees integrate their new knowledge into their work. Practical application is a strong indicator of training’s effectiveness. 🔄 Retention Rates: Compare retention between employees who engage in L&D and those who don’t. A higher retention rate among L&D participants suggests our programs are enhancing job satisfaction and loyalty. 💼 Business Performance: Link L&D to specific business performance indicators like sales growth, customer satisfaction, and innovation rates. Demonstrating a connection between employee development and these outcomes shows the direct value L&D brings to the organization. By focusing on these metrics, we can provide a comprehensive view of how L&D drives business success beyond just engagement. 🌟 🔗 Link to the blog along with insights from other incredible L&D thought leaders (list of thought leaders below): https://lnkd.in/efne_USa What other innovative ways have you found effective in measuring the impact of L&D in your organization? Share your thoughts below! 👇 Laura Hilgers Naphtali Bryant, M.A. Lori Niles-Hofmann Terri Horton, EdD, MBA, MA, SHRM-CP, PHR Christopher Lind
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“Show outcomes, not outputs!” I’ve given (and received) this feedback more times than I can count while helping organizations tell their impact stories. And listen, it’s technically right…but it can also feel completely unfair. We love to say things like: ✅ 100 teachers trained ✅ 10,000 learners reached ✅ 500 handwashing stations installed But funders (and most payers) want to know: 𝘞𝘩𝘢𝘵 𝘢𝘤𝘵𝘶𝘢𝘭𝘭𝘺 𝘤𝘩𝘢𝘯𝘨𝘦𝘥 𝘣𝘦𝘤𝘢𝘶𝘴𝘦 𝘰𝘧 𝘢𝘭𝘭 𝘵𝘩𝘢𝘵? That’s the outcomes vs outputs gap: ➡️ Output: 100 teachers trained ➡️ Outcome: Teachers who received training scored 15% higher on evaluations than those who didn’t The second tells a story of change. But measuring outcomes can be 𝗲𝘅𝗽𝗲𝗻𝘀𝗶𝘃𝗲. It’s easy to count the number of people who showed up. It’s costly to prove their lives got better because of it. And that creates a brutal inequality. Well-funded organizations with substantial M&E budgets continue to win. Meanwhile, incredible community-led organizations get sidelined for not having “evidence”- even when the change is happening right in front of us. So what can organizations with limited resources do? 𝗟𝗲𝘃𝗲𝗿𝗮𝗴𝗲 𝗲𝘅𝗶𝘀𝘁𝗶𝗻𝗴 𝗿𝗲𝘀𝗲𝗮𝗿𝗰𝗵: That study from Daystar University showing teacher training improved learning by 10% in India? Use it. If your intervention is similar, cite their methodology and results as supporting evidence. 𝗗𝗲𝘀𝗶𝗴𝗻 𝘀𝗶𝗺𝗽𝗹𝗲𝗿 𝘀𝘁𝘂𝗱𝗶𝗲𝘀: Baseline and end-line surveys aren't perfect, but they're better than nothing. Self-reported confidence levels have limitations, but "85% of teachers reported feeling significantly more confident in their teaching abilities," tells a story. 𝗣𝗮𝗿𝘁𝗻𝗲𝗿 𝘄𝗶𝘁𝗵 𝗹𝗼𝗰𝗮𝗹 𝗶𝗻𝘀𝘁𝗶𝘁𝘂𝘁𝗶𝗼𝗻𝘀: Universities need research projects. Find one studying similar interventions and collaborate. Share costs, share data, share credit. 𝗨𝘀𝗲 𝗽𝗿𝗼𝘅𝘆 𝗶𝗻𝗱𝗶𝗰𝗮𝘁𝗼𝗿𝘀: Can't afford a 5-year longitudinal study? Track intermediate outcomes that research shows correlate with long-term impact. 𝗧𝗿𝘆 𝗽𝗮𝗿𝘁𝗶𝗰𝗶𝗽𝗮𝘁𝗼𝗿𝘆 𝗲𝘃𝗮𝗹𝘂𝗮𝘁𝗶𝗼𝗻: Let beneficiaries help design and conduct evaluations. It's cost-effective and often reveals insights that traditional methods miss. For example, train teachers to interview each other about your training program. And funders? Y’all have homework too. Some are already offering evaluation support (bless you). But let’s make it the rule, not the exception. What if 10-15% of every grant was earmarked for outcome measurement? What if we moved beyond gold-standard-only thinking? 𝗟𝗮𝗰𝗸 𝗼𝗳 𝗮 𝗰𝗲𝗿𝘁𝗮𝗶𝗻 𝗸𝗶𝗻𝗱 𝗼𝗳 𝗲𝘃𝗶𝗱𝗲𝗻𝗰𝗲 𝗱𝗼𝗲𝘀𝗻’𝘁 𝗺𝗲𝗮𝗻 “𝗻𝗼𝘁 𝗶𝗺𝗽𝗮𝗰𝘁𝗳𝘂𝗹”. We need outcomes. But we also need equity. How are you navigating this tension? What creative ways have you used to show impact without burning out your team or budget? #internationaldevelopment #FundingAfrica #fundraising #NonprofitLeadership #nonprofitafrica
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There’s a reason training impact feels so hard to measure. It’s not because impact isn’t there. It’s because we look for it at the wrong time. Training impact doesn’t show up all at once. It unfolds in stages. Right after training, you won’t see behavior change yet. But you can see early signals: Do people understand it? Do they feel confident applying it? Do they see why it matters? These signals don’t prove impact. But they predict whether it’s even possible. A few weeks later, different things become visible: Early application Intent to use Where people get stuck This is where learning starts to show up at work. Months later, real change follows: Behavior shifts Adoption increases New habits form And only much later does it make sense to ask: Did this improve performance? Did it move the business? Was there ROI? Most training is evaluated far too early to see business impact. Good evaluation is about measuring the right things at the right time.
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Every enablement team has the same problem: - Reps say they want more training. - You give them a beautiful deck. - They ghost it like someone who matched with Keith on Tinder. These folks don't have a content problem as much as they have a consumption problem. Think of it thusly: if no one’s using the enablement you built, it might as well not exist. Here’s the really scary part: The average org spends $2,000 - $5,000 per rep per year on enablement tools, programs, and L&D support. But fewer than 40% (!!!) of reps consistently complete assigned content OR apply it in live deals. So what happens? - You build more content. - You launch new certifications. - You roll out another LMS. And your top reps ignore it all because they’re already performing, while your bottom reps binge it and still miss quota. 🕺 We partner with some of the best enablement leaders in the game here at Sales Assembly. Here’s how they measure what matters: 1. Time-to-application > Time-to-completion. Completion tells you who checked a box. Application tells you who changed behavior. Track: - Time from training to first recorded usage in a live deal. - % of reps applying new language in Gong clips. - Manager feedback within 2 weeks of rollout. If you can’t prove behavior shift, you didn’t ship enablement. You shipped content. 2. Manager reinforcement rate. Enablement that doesn’t get reinforced dies fast. Track: - % of managers who coach on new concepts within 2 weeks. - # of coaching conversations referencing new frameworks. - Alignment between manager deal inspection and enablement themes. If managers aren’t echoing it, reps won’t remember it. Simple as that. 3. Consumption by role, segment, and performance tier. Your top reps may skip live sessions. Fine. But are your mid-performers leaning in? Slice the data: - By tenure: Is ramp content actually shortening ramp time? - By segment: Are enterprise reps consuming the right frameworks? - By performance: Who’s overconsuming vs. underperforming? Enablement is an efficiency engine...IF you track who’s using the gas. 4. Business impact > Feedback scores. “Helpful” isn’t the goal. “Impactful” is. Track: - Pre/post win rates by topic. - Objection handling improvement over time. - Change in average deal velocity post-rollout. Enablement should move pipeline...not just hearts. 🥹 tl;dr = if you’re not measuring consumption, you’re not doing enablement. You’re just producing marketing collateral for your own team. The best programs aren’t bigger. They’re measured, inspected, and aligned to revenue behavior.
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𝗠𝗲𝗮𝘀𝘂𝗿𝗶𝗻𝗴 𝘁𝗵𝗲 𝗥𝗢𝗜 𝗼𝗳 𝗟𝗲𝗮𝗿𝗻𝗶𝗻𝗴 𝗮𝗻𝗱 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁 𝗣𝗿𝗼𝗴𝗿𝗮𝗺𝘀 📊 Many organizations struggle to quantify the impact of their Learning and Development (L&D) initiatives. Without clear metrics, it becomes difficult to justify investments in L&D programs, leading to potential underfunding or deprioritization. Without a clear understanding of the ROI, L&D programs may face budget cuts or be viewed as non-essential. This could result in a less skilled workforce, lower employee engagement, and decreased organizational competitiveness. To address these issues, implement robust measurement tools and Key Performance Indicators (KPIs) to demonstrate the tangible benefits of L&D. Here's a step-by-step plan to get you started: 1️⃣ Define Clear Objectives: Start by establishing what success looks like for your L&D programs. Are you aiming to improve employee performance, increase retention, or drive innovation? Clear objectives provide a baseline for measurement. 2️⃣ Select Relevant KPIs: Choose KPIs that align with your objectives. These could include employee productivity metrics, retention rates, completion rates for training programs, and employee satisfaction scores. Having the right KPIs ensures you’re measuring what matters. 3️⃣ Utilize Pre- and Post-Training Assessments: Conduct assessments before and after training sessions to gauge the improvement in skills and knowledge. This comparison can highlight the immediate impact of your training programs. 4️⃣ Leverage Data Analytics: Use data analytics tools to track and analyze the performance of your L&D initiatives. Platforms like Learning Management Systems (LMS) can provide insights into learner engagement, progress, and outcomes. 5️⃣ Gather Feedback: Collect feedback from participants to understand their experiences and perceived value of the training. Surveys and interviews can provide qualitative data that complements quantitative metrics. 6️⃣ Monitor Long-Term Impact: Assess the long-term benefits of L&D by tracking career progression, employee performance reviews, and business outcomes attributed to training programs. This helps in understanding the sustained impact of your initiatives. 7️⃣ Report and Communicate Findings: Regularly report your findings to stakeholders. Use visual aids like charts and graphs to make the data easily understandable. Clear communication of the ROI helps in securing ongoing support and funding for L&D. Implementing these strategies will not only help you measure the ROI of your L&D programs but also demonstrate their value to the organization. Have you successfully quantified the impact of your L&D initiatives? Share your experiences and insights in the comments below! ⬇️ #innovation #humanresources #onboarding #trainings #projectmanagement #videomarketing
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A lot of trainers run a great exercise… and then waste the learning moment that follows. The debrief is where performance improvement actually happens. But too often we get generic reflections: “Yeah, that was good” or “Interesting exercise.” None of that helps anyone perform better back on the job. A simple tool I use in almost every session, face-to-face or virtual, is the Feedback Grid. It structures the debrief so delegates can evaluate the outcomes of an exercise, not just how it felt. Here’s exactly how to use it straight after an activity: 1. Set up the 4 quadrants before the exercise Worked Well (+) Needs Change (Δ) Questions (?) New Ideas (💡) By having it visible from the start, delegates know there will be a structured review, not a free-for-all discussion. 2. Immediately after the exercise, ask individuals to add notes Give everyone 2–3 minutes to jot down their thoughts in each category. This stops dominant voices from setting the tone and gives you a broader view of what actually happened. In a virtual room, this is as simple as shared online sticky notes. Face-to-face, use flipcharts or a whiteboard. 3. Analyse the activity, not the activity’s “vibe” This is where most trainers go wrong. We’re not asking whether they “liked” the exercise. We’re capturing what the exercise showed about their skills, behaviours, and decision-making. Examples might include: Worked Well: “Clearer roles helped us move faster.” Needs Change: “We didn’t communicate early enough.” Questions: “How do we apply this under time pressure?” New Ideas: “Create a decision checklist before starting.” These are performance insights, not opinions. 4. Turn the grid into next-step actions Once patterns emerge, summarise 2–3 practical actions they can take into the workplace. This is where the ROI sits. The exercise becomes a rehearsal, and the grid becomes the bridge to real work. 5. Keep the pace tight A structured debrief shouldn’t drag. Five to eight minutes is enough to turn a simple exercise into a meaningful learning moment. When used properly, the Feedback Grid transforms exercises from “fun activities” into performance diagnostics. That’s the whole point of training, to improve what people do, not what they think about the training. What do you use for this? -------------------- Follow me at Sean McPheat for more L&D content and then hit the 🔔 button to stay updated on my future posts. ♻️ Save for later and repost to help others. 📄 Download a high-res PDF of this & 250 other infographics at: https://lnkd.in/eWPjAjV7
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After 371 multimeter training sessions, one core assumption no longer holds. The average completion time across electrical measurement modules is 35.36 minutes. Useful — but only as a surface indicator. In practice, completion tells you that training happened. It doesn’t tell you whether the skill is safe to execute on site. When we look at competency development, three areas matter: 🔹Measurement procedures Correct voltage, current, and resistance sequences — not just final readings. 🔹Safety protocols PPE usage, isolation verification, and decision-making before energized work. 🔹Equipment operation Meter setup, probe placement, and interpretation under real conditions. This is why we design training as structured skill progression, not one-off sessions. Teams move through measurable stages, and gaps appear before they turn into operational or safety incidents. Across those 371 sessions, the pattern is consistent: when training is systematic, measurable competence improves across all three dimensions — not just speed or completion.
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