Social Media Fundraising Approaches

There's no point fighting over budget allocation between SEO and social. They're becoming the same thing. From my conversations with GTM leaders, there’s no longer a clear distinction between "search content" and "social content." → Your buyers are googling "best enterprise software for X” and finding YouTube videos. → They're scrolling LinkedIn and discovering content that leads them to visit your website a few weeks later. → They search for your CEOs name and find their short-videos on social. The best teams optimize for algorithms and humans... but mostly humans, because humans are the ones buying. Content needs to serve both purposes from day one. Because your buyers don't make decisions in silos. Google, LinkedIn, ChatGPT, industry forums. And increasingly, LLMs are pulling insights from social conversations to answer their questions. The opportunity is creating content that naturally shows up wherever your buyers happen to be researching… and that’s everywhere!

Google just made SEO a little more… social. 😉 Google is testing a new “Social channels” view in Search Console Insights that shows how your social profiles perform in Google Search (clicks, impressions, queries, and top countries). Why it matters: your Social Media profiles can be a search entry point, not just a social destination. Quick actions: ☑ Optimise your bio like a landing page (clear who you help + what you do) ☑ Use the queries report for content ideas ☑ Turn topics that win in Search into a blog post + social series It’s limited rollout for now, and you can only add channels Google auto-detects. Have you seen this in your Search Console yet - YES or NO?

Probably the BIGGEST update for marketers, SMMs, and creators! You can now track which search terms lead people to your TikTok, X, Instagram, and YouTube.   → Which content is populating in search → Clicks & Impressions → Top-performing posts & keywords   Social teams now need to think like SEOs.   This is a deceptively important update.   On the surface, it sounds like another analytics dashboard.   But Platform Properties could become a pretty meaningful shift for social media managers, creators and marketers.   Your social content is no longer just competing inside social feeds. It is competing on Google too.   For years, social teams have obsessed over platform-native metrics like reach, views, saves, engagement rate, follower growth.   But this gives teams a clearer view of a different question:   What social content is being discovered when people are actively searching?   That is a very different kind of intent.   You should now audit which social posts are surfacing in Google, identify the queries driving clicks, and build more evergreen, searchable social content around those patterns.   Understand intent, answer real questions, make content legible, and package posts so they can travel beyond the feed.   The creators and brands who will benefit most are the ones making content with long-tail search value.   How-to posts. Explainers. Product reviews. Travel tips. Local recommendations. Trend explainers. Founder commentary. Comparison posts. Evergreen education. Opinionated takes on news moments.   The throwaway meme post may still crush in-feed.   But the useful, specific, well-packaged post is more likely to have a second life on Google.   That’s the geeky bit I love here.   Social SEO used to mean optimising for search inside social.   Now it increasingly means optimising social content for discovery outside the platform too.   P.S. Are your social posts built only to win the feed, or are they built to appear in Google?

When should you post on LinkedIn if you're a founder or business owner? Here's what I've noticed after observing hundreds of profiles and running accounts for founders: → Weekdays win. Tuesdays, Wednesdays, and Thursdays bring the most engagement, especially from decision-makers. → Time matters. Best window is between 10 AM and 12 PM. That’s when people are at their desks, scanning their feed before diving into deep work. → Bonus slots? Try 8 to 9:00 AM (pre-work scroll) or around 1 PM (lunch break). You’ll catch folks in their quiet moments. That said, every audience is different. Watch your analytics, test a few slots, and double down on what works. Hope this helps someone who’s been posting blindly. If you're trying to show up more strategically on LinkedIn, follow me.

Imagine you’re training for your best 10K—not running or lifting every single day, but hitting peak workouts 3–4 times a week. Which gets better results: always on mediocrity or a few powerful, focused, intense sessions? Your LinkedIn content strategy works the same way. The temptation is to crank out 7–10 posts a week. More shots on goal, right? Except the data says otherwise: • Consistency matters more than sheer volume. Posting 3–5 times weekly drives ~78% more engagement than irregular posting. But pushing content every day often leads to rushed ideas, weaker storytelling, and audience fatigue. • Quality is king. A thoughtful post beats a dozen throwaways. One law firm shifted from daily posts to two crafted posts per week and saw stronger, lasting engagement. • The sweet spot is 2–5 posts per week. That’s the range recommended by the The Influencer Marketing Factory - Influencer Marketing Agency in their 2025 LinkedIn report, echoed by Business Insider. More than that, and your best insights may risk getting buried by your own content. • Timing still matters. Tuesday–Thursday mid-mornings remain the strongest windows. Pair that with formats LinkedIn rewards: carousel PDFs (I still struggle with these, ugh), storytelling text posts, video, punchy bulleted breakdowns with context. Think of it like fitness. A few intense, intentional workouts each week usually deliver more gains than seven half-hearted flat terrain jogs. Same with LinkedIn: 3-4 posts where you really flex your insight, tell a story, and engage will outperform daily generic filler every time. And here’s the PR lesson: Reputation isn’t built by volume; it’s built by moments that truly matter to your target constitifencies. High-quality posts are your reputation reps. They shape the narrative others remember, share, and trust. Fewer, better posts win. Now off for some morning hill sprints too?! 😉

Posting 3-5 times a week is NOT a universal rule. It’s context-free advice. And context-free advice is useless. If you’re starting out, no audience, no demand, no inbound… Posting “strategically” 3 times a week won’t save you. It will slow you down. You don’t need restraint. You need surface area. If you want faster opportunities, faster feedback, faster relevance- 📌 Posting daily is not desperate. It’s practical. Daily posting does 3 things: • Trains the algorithm • Trains you • Compresses the learning curve Silence doesn’t build authority. Repetition does. Now here’s the part most people miss 👇 If you’ve already built distribution If people recognise your name If your ideas already travel Then yes 3 to 5 posts a week is enough. At that stage, you’re nurturing. Not proving. Same platform. Different seasons. Different rules. The mistake? People follow advice meant for someone 10 steps ahead of them …then wonder why nothing moves. Don’t ask: “How often should I post?” Ask: “What stage am I actually in?” That answer decides everything.

Starting today, your Instagram posts can show up in Google search. Not just your profile but your actual photos, videos, Reels and captions from professional accounts can now be indexed by search engines. That means someone searching on Google might find your Instagram content, even if they’re not on Instagram. This is a BIG move in how social content is discovered and it has a direct impact on how we think about social strategy. What it means 👇 1. Social and SEO are no longer separate. Teams absolutely must work closer together. 2. Social content, especially on Instagram, now needs to be written and structured in a way that helps it perform both in the feed and in search results. 3. Captions, hashtags and alt text carry more weight as they now help search engines understand what your content is about. 3. Instagram becomes part of your wider content ecosystem. 4. If you’re already thinking about search intent ("social search") for TikTok, YouTube etc, Instagram now belongs in that mix too. Teams that start optimising now will likely gain extra visibility from search and for social teams, this is a BIG reminder to start working more closely with SEO and content and to approach posts with both platform and search discovery in mind. Small changes like writing clearer captions, using keywords, and adding alt text could make a big difference in where and how your content shows up.

When I first committed to posting regularly, I thought Mondays and Fridays were prime time. But the results told a different story. Engagement was low, and meaningful posts didn’t get the traction they deserved. So, I decided to dig deeper and let the data guide me. Here’s what I found (especially for us in India): ✅ Best Days: Tuesday, Wednesday, Thursday ✅ Best Times: 9–11 AM → Professionals getting started 1–2 PM → Lunchtime scrolls 5–7 PM → Wrapping up the day with a quick catch-up 🚫 Mondays and Fridays? People are either too busy setting the tone or winding down. 🚫 Weekends? Unless you’re targeting global or recruiting audiences, it’s a ghost town. Ever since I started aligning my posts with these patterns, the difference has been incredible, not just in numbers, but in real conversations, connections, and value shared. So here’s a thought: What’s the best time YOU find to share content that actually resonates?

#Entrepreneurs & #CEOs rarely find time to post on LinkedIn. ↳ How often should you post, and when? 🤔 Not everyone can post daily, and staying consistent feels impossible at times. Standing out requires more than great content - strategic timing. Here are 3 POSTING SCENARIOS and my suggestions on how to grow your account. ✍️ 1️⃣ Posting Once a Week 🗓 Best Days: Tuesday, Wednesday, or Thursday (sometimes even Saturday morning!) Once-a-week posting is okay, but it won't be able to maximize your visibility. For B2B offers, you want to stay at the top of your mind, and 1x post per week won't do it for you. LinkedIn doesn't prioritize sporadic activity, so your growth will be super slow. 😓 2️⃣ Posting Twice a Week 🗓 Avoid consecutive days. Skip Friday and Saturday. Ideal pairs: • Monday & Thursday • Tuesday & Thursday • Monday & Wednesday This frequency strikes a balance but still leaves room to grow. 3️⃣ Posting 3–5 Times a Week Posting 3–5 times weekly gets the best results. Why? Because LinkedIn and your audience view you as consistent. 🗓 Suggestions: • 3 posts: Monday, Wednesday, Thursday • 4 posts: Monday to Thursday • 5 posts: Sunday to Thursday EXTRA TIPS FOR MAXIMIZING IMPACT: 💡 If you can, post more than once daily. It worked tremendously well for me and other big accounts. 💡 Engage on non-posting days by commenting on others’ content. Visibility = consistency. 💡 Monitor your engagement metrics. Test, learn, and adapt! It’s not just about picking the perfect day – it’s about showing up consistently and staying active in your network. What’s your current posting frequency? Let me know in the comments! 👇 #linkedin #posting #b2b #marketing

You don’t need to post every single day to grow on social media. Especially if you’re working a 9-5. That’s where most people go wrong. They plan seven posts a week, miss half of them, and then quit. So instead of doing that, just steal one of these schedules: 1. If you want to post 5 times a week, keep it simple: Weekdays only. Batch your content on a Sunday. Schedule it on your morning commute. Have it go live at your finish work time. Check in and reply to comments on your way home. 2. If 3 posts a week is more realistic: Aim for Monday, Wednesday and Friday. These are often some of the strongest days. Batch on Sunday, then top up midweek if you need to. It removes the pressure of feeling like you have to create every day. 3. And if 2 posts a week is all you can manage, that’s fine too: Tuesdays and Thursdays give you a fairly even spread. Two strong posts are always better than planning seven and posting none. The win isn’t frequency. It’s consistency. Pick one of these schedules and stick to it for 90 days. To make this work long-term, it has to fit around your life. (not the other way around!) Drop in the comments which one you're going to try👇🏾 Remember, I have a team helping me. Pick the one you can stick to!