Progress Sitefinity’s cover photo
Progress Sitefinity

Progress Sitefinity

Software Development

Burlington, Massachusetts 3,979 followers

Progress Sitefinity: Where Content, Experience and Governed AI Come Together

About us

Progress Sitefinity is the AI-powered CMS at the heart of the Progress DXP - built to help teams move faster and reduce operational complexity. Developers get freedom: .NET Core, Next.js and modern APIs support composable, headless or hybrid delivery—on your terms. IT gets peace of mind: built-in security, AI governance, role-based access and automated updates help reduce risk and support compliance. Marketers get autonomy: a clean UI, built-in CDP and marketer-friendly personalization tools to launch tailored experiences—no dev help needed. Trusted by global brands and recognized in the 2025 Gartner® Magic Quadrant™ for DXPs, Sitefinity delivers the speed, flexibility and reliability needed to handle complex digital demands at scale.

Industry
Software Development
Company size
1,001-5,000 employees
Headquarters
Burlington, Massachusetts
Specialties
Web Content Management, Mobile Web, Ecommerce, Email Campaigns, Social Media, Content Personalization, and Online Marketing

Updates

  • From Boston to Chicago to Milan to Melbourne. 🤩🗺️ The #MartechNEXT 2026 World Tour brought together marketers, technologists, industry experts & the broader martech community for conversations that were as practical as they were inspiring. ✅ Real-world AI applications ✅ Industry insights and trends ✅ Thought leadership from expert speakers ✅ Hot takes on the future of martech We captured some of the magic in this clip for you to see! 🎬✨ Check it out & maybe be on the lookout for more... 👀

  • The next generation of content management is agentic. 🤖 As digital experiences grow more complex, content teams need more than AI assistance – they need AI productivity built directly into the publishing workflow. That's exactly what the latest Progress Sitefinity release delivers. ✨ New capabilities include: ⭐ Custom AI Agents ⭐ Page-Level Intelligence ⭐ Adaptive Learning ⭐ Agent Conflict Handling ⭐ DX Assistant Instead of simply assisting users, the AI agents become part of the content lifecycle in Sitefinity – helping marketing teams publish faster, scale consistently and deliver higher-quality digital experiences. Learn more about the latest release at the link in the comments. 👇

    • Progress Sitefinity promotional image announcing the release of CMS Workflows to Scale Digital Delivery. Highlights include enhanced content workflows and AI agents for improved publishing, scaling, and reduced manual effort.
  • How much of today's advertising playbook will still apply in an #AI-first world? 📖🤔 Check out what Infolinks Media's Bob Regular thinks on the image & dive into the latest 10 Minute Martech podcast episode which explores what this shift could mean for marketers & what separates AI trends with staying power from those that are unlikely to deliver lasting value. Follow one of the links in the comments below & watch or listen to the full 10-minute episode! 👇

    • 10 Minute Martech quote banner: A lot of the classic money that is living in the walled gardens today… is now about to be disrupted meaningfully by OpenAI. There’s fatigue. And how do those platforms react to fatigue? They show more ads. You’re not going to see a magnetism draw of money moving in search of that new virgin user experience.
  • AI can generate content, automate workflows and improve efficiency! But is that where the real value ends? 🤔 🎬 During the #MartechNEXT panel, Frans Riemersma, Scott Brinker, Tim Evans, Keanu Taylor, Peter McCowatt, Tim Stokoe & Richard Hauer explored the broader implications of AI for marketing and digital experience, including: ➡️ Measuring marketing performance and ROI ➡️ Building customer trust alongside personalization ➡️ The future of marketing, development, and design talent ➡️ Accessibility in an AI-powered web ➡️ Communicating AI's business value to executive teams Watch the full recording from the link in the comments below. 👇

    • Video Screengrab: Beyond AI Efficiency: Trust, Talent, and Value in Martech
  • 📣 New 10 Minute Martech newsletter! 📰 Marketers have more data than ever before – but data alone doesn't build trust. According to Kabir Daya, the brands that stand out are the ones that turn insights into human stories and create experiences people want to share. 🤝 In his conversation with host Sara Faatz, Kabir explores why word-of-mouth still outperforms digital discovery in mental health services, why translating data into human narrative is a marketer's most valuable skill, and how to build a culture of experimentation across remote teams. Read a snippet below & tune into the full episode! 🎧 Subscribe to get the next issue delivered straight to your inbox! 💌

  • 🚨 New 10 Minute Martech episode alert! 🎙️ AI may be transforming digital advertising – but not every trend is built to last. 👀 This week, Bob Regular, CEO of Infolinks Media, joins host Sara Faatz to separate the AI ad fads from the ideas that are actually delivering results. From why dynamic creative optimization can collapse under its own complexity to why the coming flood of AI-generated video may disappoint performance marketers, Bob brings a practical, no-hype perspective to what’s happening in ad tech right now. In this episode, you’ll learn: ⭐ Why hyper-personalized creative can become statistically impossible to test ⭐ Why AI-generated video may work better for branding than performance ⭐ How small experiments with animation, color and 3D can still break through ⏱️ Just 10 minutes is all you need to sharpen your martech edge. Grab one of the links in the comments below and tune in! 👇

  • How much time does your team lose navigating handoffs for routine content maintenance? Sitefinity is embedding Agentic AI directly into the CMS to eliminate those friction points. Instead of switching between tools, you can now deploy specialized #AI agents right where your content lives. What you'll learn in our upcoming webinar: ✅ How to analyze, optimize, and govern content at scale ✅ How to orchestrate multiple AI agents to harmonize optimization advice ✅ How to use the built-in DX Assistant to spot SEO opportunities instantly 📅 July 23 ⏰ 9:30 a.m. BST Grab the link in the comments below to register!

    • Webinar banner: What’s New in Progress Sitefinity:
Agentic AI Expertise Built into Your Content Management Flow
  • 🚨 The next evolution of Progress Sitefinity Generative CMS is here! Custom AI agents are now built directly into content workflows –  helping marketing teams publish faster, eliminate content bottlenecks and deliver more consistent digital experiences. 🙌✨ With this release, Sitefinity empowers teams with: ✔️ Custom AI Agents for content analysis, optimization and editorial review ✔️ Page-Level Intelligence with actionable SEO and content recommendations ✔️ Adaptive Learning that improves recommendations over time based on user feedback ✔️ Agent Conflict Handling to coordinate multiple AI agents seamlessly ✔️ A DX Assistant that turns natural-language questions into prioritized, actionable insights This isn't AI added alongside your CMS –  it's AI embedded directly into the publishing workflow. ⭐ Learn more about the latest capabilities at the link in the comments. 👇

    • New Sitefinity release banner: AI agents integrated into CMS workflows.
  • AI isn't the future of digital marketing! It's already reshaping how people discover and engage with brands. 🔎 So how do you make sure your content is visible in an AI-first world? In this #MartechNEXT session, Harley Helmer from Americaneagle.com explores practical ways to combine digital strategy with Answer Engine Optimization (AEO) & Generative Engine Optimization (GEO) to improve visibility and drive measurable results. Sounds interesting? Just click on the link in the comments and dive into the full recording. 👇

    • Video Screengrab: Practical AI for Digital Growth: Using AEO and GEO to Improve Visibility and Results
  • "Speed without direction is not momentum. It is exposure." 🛡️ In the rush to scale digital experiences, many B2B organizations mistake high activity for actual progress. Durable forward motion has very little to do with platform selection & everything to do with operating model clarity & data readiness. Watch the full MartechNEXT session by Flywheel's Scott Snowden to align your digital efforts with commercial outcomes. Just follow the link in the comments below. ⤵️

    • Video Thumbnail: Digital Momentum without the Chaose

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