Jos van der Velden’s Post

What happens when a football club stops asking, "What can we do with data?" and starts asking, "What should we build next?" That's the conversation happening at Los Angeles Football Club (LAFC). In this third episode of Behind the Black and Gold, you'll get a behind-the-scenes look at how LAFC and SAS are exploring everything from email optimization to digital twins and why they're already thinking years ahead about what's possible for fan engagement.- https://lnkd.in/egSpfpYJ

What happens when a football club stops asking, "What can we do with data?" and starts asking, "What should we build next?" That's the conversation happening at Los Angeles Football Club (LAFC). In this third episode of Behind the Black and Gold, you'll get a behind-the-scenes look at how LAFC and SAS are exploring everything from email optimization to digital twins and why they're already thinking years ahead about what's possible for fan engagement.- https://lnkd.in/e4cqc28V

What happens when a football club stops asking, "What can we do with data?" and starts asking, "What should we build next?" That's the conversation happening at Los Angeles Football Club (LAFC). In this third episode of Behind the Black and Gold, you'll get a behind-the-scenes look at how LAFC and SAS are exploring everything from email optimization to digital twins and why they're already thinking years ahead about what's possible for fan engagement. https://lnkd.in/eUD8_w4p

What happens when a football club stops asking, "What can we do with data?" and starts asking, "What should we build next?" That's the conversation happening at Los Angeles Football Club (LAFC). In this third episode of Behind the Black and Gold, get a behind-the-scenes look at how LAFC and SAS are exploring everything from email optimization to digital twins and why they're already thinking years ahead about what's possible for fan engagement.- https://lnkd.in/exMrK4KY

The analysts doing the best work in football right now aren't working from incomplete pictures. They're using data that covers the leagues their opponents are ignoring. They're running models that go deeper than the standard metrics. And they're doing it at a global scale. More competitions in more detail, the deepest data, and the most advanced models in the industry. Only available at Hudl Statsbomb: https://lnkd.in/dpkEK3av

What Corner Averages Fail to Explain Most football corner analysis stops at averages and final counts. This is enough to assess each team’s corner output in isolation, but not enough to understand how the two sides will interact in a direct match-up. We examine the tactical mechanics behind corner production: ▪️ winger–full-back pairings ▪️ attacking width ▪️ player height ▪️ crossing geometry ▪️ support runs and defensive pressure The key point is simple: two teams can have similar corner averages while carrying very different corner potential. Personnel, positioning and flank match-ups often reveal what historical statistics cannot. Read the full analysis and explore a different way of understanding corners in football: https://lnkd.in/dsY3XpBA

What happens when you ask a football club’s Data and Strategy team to send marketing emails? For Los Angeles Football Club, the result was some unexpected early success – thanks to their partnership with SAS. A year ago, a team from SAS showed up in Los Angeles for a “dream goals” workshop with LAFC. That in-person meeting accelerated the partnership thanks to listening, collaboration and taking a serious look at solving problems. Come along on this behind-the-scenes journey where a kickoff workshop turns into a chain reaction of innovation with data and AI. https://lnkd.in/eu_eqHfn #LAFC #martech #sportsmarketing

What happens when you ask a football club’s Data and Strategy team to send marketing emails? For Los Angeles Football Club, the result was some unexpected early success – thanks to their partnership with SAS. A year ago, a team from SAS showed up in Los Angeles for a “dream goals” workshop with LAFC. That in-person meeting accelerated the partnership thanks to listening, collaboration and taking a serious look at solving problems. Come along on this behind-the-scenes journey where a kickoff workshop turns into a chain reaction of innovation with data and AI. https://lnkd.in/erRCYCXX #LAFC #martech #sportsmarketing

🆕 | 'What Makes a Team Good at Set Pieces?', now live on FC Juanalytics! (link in comments) ⚽ | As football evolves and teams attempt to find the finest margins to benefit from, set-pieces have quickly become one of the most contested battlegrounds in modern football. However, how does a team become good at set-pieces? 📊 | To answer, I turn to 3 years of WSL data (2022-23 to 2024-25), using correlation analysis, clustering, and feature importance models. Throughout, some interesting patterns emerge - delivery quality outweighs volume, aerial dominance matters more than you may expect and teams' set-piece performance is based on distinct tactical profiles 🔍 | This is Part 1 of a two-part series! Part 2 will look at if, to improve set-piece performance, do specialist set-piece coaches really work? ⬇️ | Link in comments!

Football clubs have never had more data, however access and speed have been a consistent issue in this industry. Every ad-hoc question was reliant on an analyst, a dashboard, or a new report. Our new integration changes that. By combining our Semantic Layer with Claude, coaches, analysts, scouts and sporting directors can now interrogate Kognia data and ask tactical questions in plain language, from "tell me which young left-backs attack space best" to "show me one player's ball receptions, event by event, from his last match", and get accurate, contextual answers. Gone are the days of waiting for every follow-up question or request. A full breakdown, with real examples and worked queries, can be read here: https://lnkd.in/eQ_KBrHx