What makes D23 possible? For Chief Marketing and Brand Officer Asad Ayaz, it starts with the breadth of Disney storytelling and the passionate fans who connect with it around the world. In a new Q&A, Ayaz discussed: • Why Disney stories continue to resonate across generations • How D23 brings together fans of Disney, Pixar, Marvel, Star Wars, Disney Experiences, ESPN, and more • The ways fan creativity and community inspire Disney's work • What the continued expansion of D23 says about the future of global fandom "At Disney, there's no single path to fandom." From major announcements and exclusive previews to conversations with creators and Disney Legends, D23 brings together fans from every corner of the Disney ecosystem for one shared celebration. See the full conversation: http://di.sn/6046B1TPJO
The strategic value of fandom goes far beyond engagement. When a brand turns passionate audiences into a connected global community, it creates an ecosystem that strengthens loyalty, fuels creativity and generates new opportunities across experiences, content and commerce. D23 is a strong example of how community can become a long-term growth asset.
While so many stories and IPs offer different ways of approaching Disney as a whole, the challenge for the new generation leading the company is perhaps to bring these approaches together while preserving what makes each of them distinct. But it is an inspiring quest!
Very impressive
Is a Connection possible? I habe a question. Thx
“There’s no single path to fandom” is such a powerful insight. Disney’s ability to bring different communities together around storytelling, creativity, and shared experiences is a great example of how strong brands turn audiences into engaged communities. D23 shows how meaningful fan connection can become a powerful part of brand building.