On June 18, Maison Francis Kurkdjian organized its second Commitment Day. A day designed to bring to life the Maison's commitment mission: to make creation a force for positive change. Creating encounters, horizons, knowledge, and impactful projects for sustainability and inclusivity. In the morning, 55 high school students were welcomed to discover careers in luxury and perfumery, in collaboration with the Excellent! program for equal opportunities supported by the LVMH Métiers d'Excellence. In the afternoon, the Engaged Conversations brought together 3 of the Maison’s associative partners: Fonds LINK who came to raise awareness among teams about the fight against HIV AIDS, Association Les Yeux dans la Tête, to discuss the inclusion of people living with neuro-visual disorders, and Longitude 181, which works daily for the preservation of sperm whales and oceans. Authentic conversations about the impact of the actions the Maison supports, and the progress still needed for a more inclusive society that is more respectful of living things. A special thanks to the employees for their mobilization, and to the friends of the Maison who made this day a success. #maisonfranciskurkdjian © JPH/Clandoeil.fr
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As someone building a fragrance house from the ground up, I find initiatives like this incredibly encouraging. Investing in young people and introducing them to the world of perfumery helps ensure that craftsmanship and creativity continue to thrive for generations to come. Wonderful work by the Maison.
Luxury achieves its highest purpose when it leaves a positive imprint beyond the products it creates. Maison Francis Kurkdjian continues to demonstrate that true craftsmanship extends beyond perfumery—into education, inclusivity, sustainability, and meaningful social impact. Nurturing future talent while supporting important causes is how a Maison builds a legacy that transcends fragrance. A wonderful initiative that deserves recognition.
I often think the most memorable luxury brands aren’t defined solely by exceptional products, they’re defined by the values people experience every time they interact with the Maison. Commitment becomes part of the brand when it’s consistently reflected in actions like these. Thank you for demonstrating how craftsmanship and purpose can evolve together.
Thanks for 16 years of support against Epidemic of HIV ! Maison Francis Kurkdjian here with us since the beginning !
Congrats team Maison Francis Kurkdjian
Maison Francis Kurkdjian A powerful example of how a 'Maison' can go beyond its products to drive meaningful impact. Bringing partners like Longitude 181 and Fonds LINK into the internal culture shows a deep commitment to a more inclusive and respectful world.