MILLET®’s Post

[TEAM MILLET] Welcome Yupeng Feng! Yupeng is a mountaineer and a climber from China. Born and raised in Chengdu near the Hengduan Mountains, he studied computer engineering in the United States before leaving a six-year office career to fully dedicate himself to the mountains. "With so much still unknown in China’s vast mountain ranges, I’m proud, as the first Chinese athlete on the Millet team, to carry this spirit into new terrain of exploration." Thoughtful, determined and sincere, the unknown has always been one of his main reasons for going to the mountains. "The unknown is not only about geography, it is also about discovering how far your body, judgment, and character can go." He has always been drawn to unclimbed peaks in western China, where each step can feel like entering a place that has never been touched before. We are proud to welcome you in our team and support you in your next adventures! #Millet

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This is a nice move - partner with outdoor professional with Chinese origin , someone who is educated in the west and can connect with the western community. Sponsorship of mountaineer is common but this kind is uncommon !👍 If subsequent campaigns can feature more of Asian ( if not China) natural landscape blended with brand message, that’s even better !

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