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Fast-forward five years: what capability is going to matter most in a future AI-powered world? LinkedIn's Catherine Flynn sat down with Linda Tong, Danielle Gonzales, Harry Poole and Kyle Van Noy at #CannesLions2026 to share their predictions. Catch the full conversation to learn more about what modern marketing organizations look like when humans and agents work side by side 👉 https://lnkd.in/drGDv-3T

The biggest problem in marketing today is optimizing for clicks instead of memory. Fact: Brands that invest 60% in brand building and 40% in performance grow 2x faster long-term. But most teams flip that ratio because quarterly pressure is real. Solution: Creativity + Consistency. Tell one clear story for years, not 10 different campaigns for weeks. That’s how you build trust at scale. Appreciate Cannes Lions for keeping the focus on ideas that actually move culture, not just dashboards. — Ali Ikram 🇮🇳 #FINTECHPLATFORM Building the intelligence layer for Global finance

The most valuable ideas often emerge when creative thinking meets practical business challenges. Conversations like these inspire fresh perspectives that extend well beyond the event itself.

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AI can scale your outreach, but it will never scale trust. As I wrote in my recent post "You are all SPIDER-MAN" AI gives us incredible tools to cast wider nets, but authentic human empathy is what holds the connection together. Five years from now, the most valuable capability won't be prompting; it will be genuine, active listening. 🐸☕️ https://www.linkedin.com/posts/the-mentor-nft_sales-entrepreneurship-businessstrategy-activity-7490381715689914370-7P3W?utm_source=share&utm_medium=member_desktop&rcm=ACoAADL5ICkBtrqZv1VCfL9JnfT-geXu6U07krs

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