JCDecaux UK’s Post

🚙 Ready. Set. Ford. The new Ranger PHEV has landed at Glasgow Central Station in time for the Commonwealth Games. Ford UK has transformed the station entrance into an immersive brand space, bringing the new Ranger PHEV to Rail audiences at scale. From wrapped walls to digital screens carrying the "Doing Beats Dreaming" creative, the campaign puts the Ranger in front of travellers throughout their journey, alongside a large-format digital screen above the platforms. It's another great example of how brands can use the creative power of OOH to make an impact in Rail environments, showing up in the real-world during key moments in the sporting calendar. The campaign was brought to life by Ford UK, WPP and the Brand Impact Team. Click here or get in touch with Andrew Mullins to find out how our Brand Impact team can do the same for your brand: https://okt.to/aTuwpx #jcduk #Ford #OOH Ellie Beard Alice Pullin