Gopuff’s Post

We just dropped our 2026 Brand Bowl Report! 📊🏈 As the lines between content and commerce continue to blur, we took a look at which brands saw an instant increase in sales after their Big Game ads aired, what products turned to on Game Day, and more. Brand Bowl Winners 🥇 Kinder Bueno took the top spot with a 100% spike in unit sales right after its commercial. 🥈 NERDS followed with a 95% increase in sales. 🥉 And in third, Liquid Death, with an 83% increase in sales in the hour after its ad aired. Key Themes 🥤Better-for-you beverages took center stage, with Liquid Death, Pepsi Zero Sugar, Liquid IV and poppi all seeing big increases in orders immediately after their ads aired. 🕥 In-game timing: The majority of the Brand Bowl winners aired their ads during the second quarter, while one (Liquid Death) aired during the first quarter. Notably, none of the top performers aired their ads in the fourth quarter. Top Trending Products Lime 🍋🟩- Sales were up 631% Kinder Bueno 🍫 - Sales were up 444% NERDS Gummy Clusters 🍬 - Sales were up 418% Tostitos Hint of Lime Chips 🌽 - Sales were up 398% Basically Red Party Cups 🥤- Sales were up 381% Dive into the full Brand Bowl Report here: https://lnkd.in/ezKnMSw2