We’re rolling out some significant updates to the Google Play business model designed to give developers more control, better opportunities, and lower fees. These changes will be landing on a staggered timeline starting 30th June across the UK, EEA, and US. Here is a quick look at the breakdown: Changes to the Service Fee: Keeping more revenue — allowing you to reinvest more straight back into your business to drive growth and innovation. Expanded Billing Choice: Giving you more flexibility and options to better align with your unique monetisation strategies. New Developer Opportunities: Launching the Level Up Program, specifically designed to support games in delivering standout user experiences. A healthy ecosystem thrives when developers have the tools, support, and financial flexibility to scale. Really looking forward to seeing how these updates unlock new potential for teams across the industry. For the full deep dive into the rollout and the Q3 updates, you can check out the official details right here: goo.gl/playdev-q3-updates #GooglePlay #AppDevelopment #MobileGames #TechInnovation #Monetization #DeveloperSuccess

Is Google's Play Store concession a strategic retreat or a Trojan Horse that could fundamentally reshape its Android ecosystem? With the Play Catalog Access Program launching July 22, 2026, the stakes for Alphabet's dominant mobile platform are higher than ever. While developers might gain flexibility, our latest analysis suggests this move extends far beyond mere fee adjustments. We explore how this mandated opening to third-party app stores could trigger significant platform erosion, challenging Google's long-held control over app discovery and monetization. Discover why this structural shift could amplify existing efficiency challenges for GOOGL, despite its robust stock performance today. Don't miss our insights into the long-term implications for investors. Read the full analysis here: https://lnkd.in/gBD8PH-6 #Google #GOOGL #Antitrust #AppEconomy #PlatformEconomics

Google Play is changing how it charges developers, starting today (June 30th). Quick breakdown: -Service fee and billing fee are now split. 10% service fee on your first $1M, no matter which payment system you use. -Extra 5% billing fee only if you use Google Play's own billing, skip it if you use alternative billing or link out to your own site. -Devs can now build their own custom payment choice screen instead of Google's default. -New Games Level Up / Apps Experience programs offer lower rates for apps that meet quality bars (kicks in Sept 30th). Rolling out first in US, UK, EEA. Read more: https://lnkd.in/e5dmCZ4N #Android #AndroidDev #GooglePlay #MobileDevelopment #AppDevelopment #TechNews #SeniorAndroidEngineer #KotlinDev #MobileEngineering #PlayStore

Starting June 30, Google will let U.S. Android developers offer their own payment systems alongside instead of Google Play Billing. The change follows the Epic Games antitrust case and gives developers more control over purchases while lowering some fees. It could reduce app costs, increase competition, and give users more payment choices, though developers must handle payments and support themselves. Follow us (@vorumedia) to keep up with the latest AI & Tech news. Source: Digitaltrends

Google has started rolling out its new Play Store fee structure, and it’s a big deal for developers. The highlight: a flat 10% service fee on the first $1M of revenue annually, with new flexibility to direct users to complete transactions outside the Play Store. The broader changes are set to expand globally through 2027. Why does this matter? This move could enable smaller devs to keep more revenue, while simultaneously signaling Google’s push to control app distribution even as it prepares for third-party app stores under regulation. Notably, transactions outside Play reduce billing fees but still come with a standard service cost—so Google keeps its slice of the pie. The longer-term implications? More competition for revenue streams, potential erosion of Google’s centralized control, and a shift in how developers think about monetization paths. Navigating the UX restrictions while balancing new user acquisition costs will be a defining challenge. If you’re building or monetizing apps, who really benefits from these changes—independent devs, or Google playing the long game? Follow me for more insights into the forces shaping software dev and the app economy.

🚀 𝗚𝗼𝗼𝗴𝗹𝗲 𝗣𝗹𝗮𝘆'𝘀 𝗕𝗶𝗴𝗴𝗲𝘀𝘁 𝗕𝗶𝗹𝗹𝗶𝗻𝗴 𝗨𝗽𝗱𝗮𝘁𝗲 𝗶𝗻 𝗬𝗲𝗮𝗿𝘀 Google is fundamentally changing how Play Store fees work by separating the traditional commission into Service Fees and Billing Fees. 🔑 𝗪𝗵𝗮𝘁'𝘀 𝗖𝗵𝗮𝗻𝗴𝗶𝗻𝗴? ✅ Developers can offer: ▪ Alternative billing systems ▪ External purchase links ▪ More checkout flexibility for users ✅ New fee structure: ▪ 𝟭𝟬% 𝗦𝗲𝗿𝘃𝗶𝗰𝗲 𝗙𝗲𝗲 the first $𝟭𝗠 𝗮𝗻𝗻𝘂𝗮𝗹 𝗲𝗮𝗿𝗻𝗶𝗻𝗴𝘀 ▪ 𝟭𝟬% 𝗦𝗲𝗿𝘃𝗶𝗰𝗲 𝗙𝗲𝗲 for auto-renewing subscriptions ▪ Additional 𝟱% 𝗕𝗶𝗹𝗹𝗶𝗻𝗴 𝗙𝗲𝗲 only when using Google Play Billing ▪ The 5% Billing Fee is waived when developers process payments through approved alternative billing options 🌍 𝗥𝗼𝗹𝗹𝗼𝘂𝘁 𝗧𝗶𝗺𝗲𝗹𝗶𝗻𝗲 📅 June 30, 2026 → US, UK & EEA 📅 September 30, 2026 → Australia 📅 December 31, 2026 → Japan & South Korea 📅 September 30, 2027 → Global rollout complete 🎯 𝗡𝗲𝘄 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗲𝗿 𝗜𝗻𝗰𝗲𝗻𝘁𝗶𝘃𝗲𝘀 Google is also introducing: ▪ 𝗚𝗮𝗺𝗲𝘀 𝗟𝗲𝘃𝗲𝗹 𝗨𝗽 (revamped) ▪ 𝗔𝗽𝗽𝘀 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 𝗣𝗿𝗼𝗴𝗿𝗮𝗺 (new) Developers meeting quality benchmarks can unlock lower transaction rates and additional benefits. 💡 𝗪𝗵𝗮𝘁 𝗗𝗼𝗲𝘀 𝗧𝗵𝗶𝘀 𝗠𝗲𝗮𝗻? For developers using Google Play Billing, the fee structure becomes more transparent. Those choosing alternative billing gain greater control over the checkout experience but must manage payment processing themselves. This is arguably the biggest monetization change on Google Play since the introduction of Play Billing and could significantly influence how Android developers think about subscriptions, in-app purchases, and user acquisition strategies going forward. What do you think—will you stick with Google Play Billing or explore alternative billing options? 👇 #AndroidDev #GooglePlay #GooglePlayBilling #AppMonetization #MobileDevelopment #IndieDev #Android #SoftwareEngineering #TechNews #PlayStore

Google Play Rewrites the Rules of Monetization – Here's What Changes for You Starting June 30, 2026, Google Play is rolling out one of the most significant changes to its business model in years. 📲💰 The headline: the service fee structure is being split into two separate charges – a service fee and a billing fee – giving developers much more flexibility in how they monetize. Here's what matters in practice: 🔹 All subscriptions (recurring transactions) – 10% service fee, regardless of payment method. That's the new baseline for everyone. 🔹 First $1M in annual earnings – 10% across the board, for all transaction types. A meaningful break for smaller studios and indie developers. 🔹 Standard non-recurring in-app purchases (new installs) – 20% service fee + 5% billing fee if using Google Play Billing. Use an alternative payment system or web link? The billing fee doesn't apply. 🔹 Apps Experience & Games Level Up programs – qualify and you can unlock 15% on new installs for non-recurring SKUs. The rollout starts June 30 in the US, UK, and EEA. Australia follows in September, Japan and Korea in December, with the rest of the world by September 2027. For teams building with Flutter or .NET MAUI, this directly affects how you design your monetization strategy – whether that's subscriptions, one-time purchases, or a hybrid model. The gap between using Google Play Billing vs. an external web link is now a real architectural decision, not just a formality. 🛠️ For more insights on mobile development, check out https://www.igniscor.com How are you planning to adapt your monetization strategy to the new fee structure? Drop your thoughts in the comments – we'd love to hear how other mobile teams are approaching this. 👇 #googleplay #mobiledevelopment #appmonetization #flutter #dotnetmaui

Google Play now allows external billing and has lowered its base fee to 10% on a developer’s first $1M in earnings, down from the 30% standard cut. The change is live in the US, UK, and European Economic Area. Learn more⬇️ https://lnkd.in/djzJB2fB #Google #GooglePlay #News #Tech

❗ Google will open the #PlayStore to external billing in the US, UK, and Europe on June 30 💳 #Google has announced one of the biggest changes to Play Store monetization in years, giving developers far more flexibility over how they process payments Apps will be able to use their own billing systems alongside Google Play Billing or direct users to external websites for purchases, while Google also introduces a new fee structure that separates Play Store services from payment processing For the other GEO: The program will launch on September 30 in Australia, the EU, the UK, and the US, followed by Japan and South Korea on December 31 and finally the rest of the world by September 30 2027 Read more: https://lnkd.in/eK5ADcU9 #AppMarketing #MobileMarketing 📍 Check my mobile marketing blog in Telegram: @inappglobal

Next week, Google will roll out tiered Play billing that replaces the flat 30% fee and supports alternative billing for developers worldwide, even as Epic’s Android app-store settlement awaits formal court approval. For apps earning $1M+ annually, rates drop to 20% on new in-app purchases and 10% on subscriptions, with additional cuts for Games Level Up and Apps Experience “exceptional” apps.